Marketing Management

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Title       Marketing Management
Preferred Language style             English (U.S.)
Type of document           Essay
Number of pages/words              2 Pages Double Spaced (approx 275 words per page)
Subject area       Management
Academic Level Master
Style      MLA
Number of sources/references 3
Order description:
 
Marketing Management Fourteenth Edition, 2012 ISBN-13: 9780132102926 Philip Kotler and Kevin Keller Pearson Prentice Hall
 

  1. Bryson’s is a mid-sized hotel chain that is entering a competitive market. The chain needs to

differentiate its service from that of competitors, positioning itself as a hotel chain with
excellent service at an affordable price. How can it achieve this using internal marketing?
 
 
 


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Property Marketing

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Title       Property Marketing
Preferred Language style             English (U.S.)
Type of document           Term Paper
Number of pages/words              2 Pages Double Spaced (approx 275 words per page)
Subject area       Marketing
Academic Level Undergraduate
Style      Harvard
 
Number of sources/references 3
Order description:
Basically this assignment can be completed with:
 

  • 2 x Excel spreadsheets with annotated notes in the document or 1-2 pages maximum of explanatory notes to go with the spreadsheets – it is not a long report.

 
Your two spreadsheets should clearly indicate:
 
ONE) a timeline/Gant Chart or similar presentation which clearly relates the development timeline (from site identification, purchase, planning through construction etc. ) and an associated promotional activity (buyer behavior) timeline (using AIDA or the AICIENP model provided in Module 9) and clearly shows when each proposed promotional activity will occur.
 
(IT IS ESSENTIAL THAT Your notes or annotation(s) should briefly explain why the promotional activity has been selected and why it occurs when it does.)
 
I discussed examples of this today, so

  • if targeting off-plan international investors you will need to focus on virtual promotional activities very early on in the promotion timeline.
  • if targeting local elderly empty nesters you would need to focus on tangible promotional activities, such as a show suite much later on in the promotion timeline.

 
Also maximize events that occur in your development timeline:
 
So, for example, I spoke today about the PR opportunities of getting planning permission or a first dig or ‘topping out’ ceremony. A good PR person can get free local, even regional newspaper coverage for nothing – many line inches that would cost many 1000’s of AUD$ if in the form of a paid for advertisement.
 
TWO) a fully costed budget of your promotional activities.
 
First you need to establish your global marketing budget for both agency fees and pro motional tools and objects. This is typically a % of development costs (around 5%-7%) or value (around 2-3%) but it varies depending upon the scale and complexity of the scheme.
 
Second you need to spread that budget both across your timeline and between activities.
 
To get a D or HD You MUST demonstrate that your marketing plan and budget items:
 

  1. a) give value for money for your client
  2. b) provide the most effective and efficient distribution of your budget
  3. c) ensure that the activities are distributed at the right place in your promotional plan
  4. d) are consistent with the identified target market
  5. e) are timed to be consistent with the target markets buyer behavior readiness and profile (see the buyer behavior summary in Module 9)
  6. f) perhaps MOST IMPORTANT of all – your costs are realistic and accurate based on primary research – I have given you generic examples of costs in Module 9 for some promotional activities: but you really need to find accurate costs for YOUR development in YOUR site location.

 


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MKT 500 Assignment 2: Part B: Your Marketing Plan

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MKT 500 Assignment 2: Part B: Your Marketing Plan
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1.Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
2.Develop your company’s mission statement and company introduction.
3.Develop the company’s branding, pricing, and distribution plan.
4.Provide the following marketing strategy information:

  1. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  2. Develop the differentiation strategy in relation to the closest competitor.
  3. Establish whether the company’s intention is to be a leader or follower within the industry.
  4. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
  5. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.

5.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
6.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
7.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
8.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
9.Assess the potential for your company’s overall performance in relation to the marketing plan objectives.

  1. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  2. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  •  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  •  Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
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MKT 500 Assignment 2: Part B: Your Marketing Plan

/in /by

MKT 500 Assignment 2: Part B: Your Marketing Plan
Due Week 8 and worth 400 points
For this assignment, you will include Part A of your marketing plan which has addressed the feedback from your professor. You will also need Steps 5-7 of the Interactive Marketing Plan, which you have completed within the course shell. In this final assignment, you will compile the previous assignment, addressing the feedback from your professor, as well as adding the marketing strategies.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write an eighteen to twenty (18-20) page paper in which you:
1.Revise your executive summary from Assignment 1, based on the outcomes and implementation of your marketing plan.
2.Develop your company’s mission statement and company introduction.
3.Develop the company’s branding, pricing, and distribution plan.
4.Provide the following marketing strategy information:

  1. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
  2. Develop the differentiation strategy in relation to the closest competitor.
  3. Establish whether the company’s intention is to be a leader or follower within the industry.
  4. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
  5. Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.

5.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Include a timetable for completion of each component of your strategy.
6.Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
7.Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
8.Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
9.Assess the potential for your company’s overall performance in relation to the marketing plan objectives.

  1. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
  2. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  •  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  •  Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"