Globalisation and the emergence of ‘born Globals

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This assignment is designed to encourage you to explore the latest academic research and thinking within international marketing. It will do this within the context of the key factors in the international marketing environment and how they influence international market selection.
The task
You are to write a 2000 word (excluding references and any tables or diagrams) literature review type article in the style and form to be found in a refereed journal such as International Marketing Review.
The situation is:
“There is to be a special issue of a refereed journal devoted to the theme of SME Internationalisation. The call for papers invites contribution on topics such as (but not limited to) the impact of uncontrollable factors on SMEs; the SME approach to the selection of markets; the impact of trading groups; BRIC country SME internationalisation; the importance of culture for business to business expansion. “
You must then form your own title and the purpose of your article to make it clear what your paper will cover and aim to achieve.
Own title – Globalisation and the emergence of ‘born globals
The assignment will be marked using a rubric which will be made available to you so you can see what to aim for. The marking criteria in the rubric will cover:
• The clarity of the scope and purpose of the paper
• The extent to which the paper fulfils its own stated purpose
• Evidence of analysis and critical thinking
• The range and quality of the sources cited
• Referencing
• Presentation including grammar, spelling and proofing
Learning Objectives
The assignment is therefore linked to the following learning objectives:
Knowledge and Understanding
a) Appreciate the complexity and interconnectivity of the constantly shifting international marketing environment and interpret the consequences for international marketing decisions.
b) Critically engage in the ‘globalisation’ and ‘standardisation-adaptation’ debates and apply the arguments to a range of international marketing decisions.
c) Compare and contrast alternative methods of selecting and entering markets
d) Explore and explain the major organisational issues when a company moves from national to international/global marketing
Subject – specific Skills.
f) Integrate theories and frameworks of international marketing with the core principles of marketing and marketing thinking.
Key Skills
h) Explain concepts and theories clearly and apply these appropriately to new problems and contexts
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Annotated Bibliography: Implementing models of health care in the management of client health

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Topic: Annotated Bibliography: Implementing models of health care in the management of client health
Annotated Bibliography
Implementing models of health care in the management of client health
Three articles to annotate (Please see attachment)
Carlyle, D., Crowe, M., & Deering, D. (2012). Models of care delivery in mental health nursing practice: A mixed method study. Journal of Psychiatric and Mental Health Nursing, 19, 221-230.
Hill, N.L., Kolanowski, A.M., Milone-Nuzzo, P., & Yevchak, A. (2011). Culture change models and resident health outcomes in long-term care. Journal of Nursing Scholarship, 43 (1), 30-40.
McDonald, J., Davies, G.P., & Harris, M.F. (2009). Interorganisational and interprofessional partnership approaches to achieve more coordinated and integrated primary and community health services: The Australian experience. Australian Journal of Primary Health, 15, 262-269.
Important Assessment Information:
-Expected to support your annotation with a minimum of 3 other current literature which may be either scholarly journal articles or textbooks. The supporting literature must have been published within the last five years. This means that your reference list at the end of the annotation must contain a minimum of six (6) references i.e mandatory journal articles (3) and supporting literature (3).
-Acknowledge the source of all your information within your annotation (in-text referencing) and in a Reference List at the end of your work. APA style referencing.
-Do not include the reference list at the end of your annotated bibliography in the word count.
-Bibliographic details for all three articles are included: authors name, year, title, publisher,volume and page numbers.
-Briefly describes the purpose or aim of each article. Summarises the main ideas of each article.
Explains why (or why not) the ideas presented in the article are important, relevant or useful in the context of your chosen topic.
-Uses a concise and analytical writing style with correct Australian spelling and grammar.
Note: I have listed additional reference to support these three articles. You may use it or you may find another article for you convenience.


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Marketing;Superdry

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Project description
Need to use below questions, theories and models for analyzing Superdry this fashion’s brand company in this essay.
1.Analyse and describe the Macro and Micro environmental factors that affect your company. How does the competitive environment influence marketing decisions?
[Firstly, use PESTILE model-(1.Political/legal; 2.Economic (macro); 3.Social Cultural; 4.Technological; 5.Industrial; 6.Legal; 7.Ecological) analyze the Macro-
environment, Secondly, use Porter’s 5 Forces-(1.Supplier; 2.substitues; 3.Competitive Rivalry; 4.Buyers; 5.Barriers to Entry) and use market analysis for analysing the
Micro-environment,
2.How has the company responded to changes in the environment? What factors may influence the company in the future?
3.Critically analyse the companys marketing activities and results over the last 3 years. What is the role that marketing has played in the organisational success?
4.Evaluate the current marketing strategy. What are the strategic priorities for the future?
5.Briefly outline any recommended changes to marketing strategy or activities
Please apply “TOWS Strategic Alternatives Matrix”, “7 P’s-Product, Price, Place, Promotion, People, Processes and Physical evidence”, “Product Life-Cycle”and “BCG
Group Matrix”, “Ingredients of Market Orientation-Customer Focus, Strategic Perspectives, Supportive Corporate Culture, Inter-functional Co-ordination and Competitor
Awareness”, “Customer Relationship Management”, “key Features of Varied Market Types”, “The Value Chain-”Porter 1985?”, “HR Management analysis”, “The McKinsey 7S
Model”, “Resource analysis-Tangible, Intangible and Human”, “Extent of competitive advantage, sustainability of the competitive advantage and Appropriability”,
“Marketing Segmentation, Marketing Targeting and Marketing Positioning”, “Five product levels (Kotler)”, “Brand Strategies and Brand Development Strategies”, “SERVQUAL
Model”, “Brand Experience” and “Service Marketing” those kinds of theories and models in this essay.
Some theories and models can apply by table or graphic in the appendix!
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Referencing Requirements:
Make use of tables or graphs to present key relevant data these may be placed in the appendices but must be referred to in the report.

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Organisations and Behaviour

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Organisations and Behaviour
Using the case studies on City College and Enterprise to explore organisational structure and culture and also examine different approaches to management and leadership and theories of both organisations.
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