lobal Business Issues Module code:          LIPC1160

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DMUIC
Module Title:            Global Business Issues
Module code:          LIPC1160
Owning Board:       Joint Academic Board (DMU/OIEG)
Faculty:                     University Wide Learning (DMU)
Term/semester:      Spring Term 1
Module Tutors:       Mille Dias, Epiphanie Verschuren, Chirag Dattani,
Email address:        mille.dias@dmu.ac.uk, epiphanie.verschuren@dmu.ac.uk  ,  chirag.dattani@dmu.ac.uk
 
Assignment 1:       Essay (Written Report)
Weighting –               30%
Word count:             1,500 words (guidance)
Submission date:     Friday 28th February, 2020 by 9am via Turnitin
Learning Outcomes:
LO1 Demonstrate an increased knowledge and understanding of current economic issues in the way in which they occur as well as assessing their implications
 
LO2 Utilise fundamental theories and principles in order to measure and analyse key business issues
 
LO3 Show an understanding of the inter-relationship between economic variables and issues within both a domestic and an international context
 
TASK
Write an essay that compares and contrasts the differences in organisational culture towards the concept of Corporate Social Responsibility demonstrated by organisations in the UK Drinks sector (Beverage sector).  The essay must link discussions to clear evidence of research, using a variety of academic and factual sources of information such as recent publications (journals, books) and news, which should all be referenced.  Guidance – 1,500 words excluding references, and where possible examples from the UK Drinks sector should be used.
 
 
 

Brand Overview: Drinks Sector – UK – May 2018

Social Responsibility

 
Innocent top scores for ethicality
More than half of consumers who have heard of Innocent consider it to be an ethical brand. A number of factors tie into this, not least its commitment to sustainability and the formation of the Innocent Foundation. As part of this, Innocent has pledged to donate 10% of profits to charity, creating an obvious way for consumers to judge the brand’s ethicality.
 
FIGURE 1: Top ranking of brands in the drinks sector, by agreement with “Ethical”, January 2015-January 2018
 
Base: internet users aged 16/18+ who have heard of the brand
 

  Brand Base Ethical
      %
1 Innocent 1,842 53
2 Clipper 1,208 45
3 Tropicana 1,939 44
4 Ribena 1,950 42
5 Kopparberg 1,465 (18+) 38
5 Vita Coco 906 38
5 BrewDog 822 (18+) 38
5 Fever-Tree 616 38
9 Kenco 1,826 37
10 Bottlegreen 680 36
10 Glacéau Smartwater 1,204 36
10 Pukka 1,009 36
10 Evian 1,907 36
  Average across drinks brands   27
  Average across all brands   28

 
Source: Lightspeed/Mintel
 
 
 
 
 
Kenco and Fever-Tree initiatives drive ethical image
While Mintel’s The Ethical Brand – UK, August 2017 Report suggests that brands displaying ethical behaviour across all of their operations tend to fare best in terms of driving a socially responsible image, brands can help their cause through prominent causes and initiatives.
 
For example, Kenco’s work with Coffee v Gangs ensures it has a particularly ethical image compared to the average drinks brand. While many coffee brands are either Fairtrade-accredited or support work in the local community, the way that Kenco has pushed this in marketing material over a sustained period appears to have helped to effectively filter its message through to consumers.
 
Similarly, Fever-Tree has a longstanding partnership with Malaria No More, a charity designed to end malaria, because of its sourcing of quinine for tonic waters in affected areas. In 2017, the brand pledged to give 20p from each gin and tonic consumed around the world on World Malaria Day, and has continued its partnership in 2018, donating £5 for each picture posted on social media with the hashtag #MalariaMustDie.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FIGURE 2: Fever-Tree #MalariaMustDie campaign, April 2018
 
Source: Fevertreemixers/Instagram/Mintel
 
Clipper focuses on the environment
Clipper has different ways that it highlights its care for the environment and the people who contribute towards the manufacturing of its products. Many of its products are certified Fairtrade or as organic by the Soil Association, which gives consumers an immediate indicator of its ethical proposition.
 
In addition, Clipper is the official tea of the National Trust, an organisation dedicated to the restoration and preservation of areas of natural beauty across the country. By teaming up with such an organisation, consumers are able to see a commitment to local environments as well as those where its tea is grown.
 
Mintel’s Brand Overview: Food – UK, March 2018 Report found that Dorset Cereals also benefited from a strong association with an environmental cause, through its link with the Woodland Trust.
 
FIGURE 3: Clipper tea as the official tea of the National Trust, March 2018
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Source: Clipperteas/Instagram/Mintel
 
Plastic demonisation presents an opportunity
With the demonisation of plastic growing at pace, as discussed in Mintel’s 2018 Trend Sea Change, brands within the drinks category have an opportunity to further promote their ethicality.
 
Mintel’s Bottled Water – UK, March 2017 found that 29% of bottled water drinkers and buyers agree that drinking bottled water is bad for the environment. At the same time, 63% agreed that water in a bottle made from recycled plastic would appeal. Similarly, 48% say that a bottled water brand that guaranteed to offset its carbon footprint would encourage them to buy.
 
Evian has pledged to become carbon-neutral by 2020, and 100% circular by 2025, making all of its plastic bottles from 100% recycled plastic with zero plastic waste.
 
Glacéau Smartwater has already made moves towards making its bottles more environmentally friendly, with the launch of bottles carrying the Plant Bottle logo to identify that they are made with up to 30% plant materials. This type of bottle, created by Coca-Cola, has been described as the first ever fully recyclable PET (Polyethylene terephthalate) plastic bottle made partially from plants, creating a lighter carbon footprint.
 
 
 
 
 
 
 
 
 
 

Criteria Proposed marking structure Max Mark
Research:
Evidence of research
Good quality sources
 
 
 
 
 
Required range of sources		 Student has undertaken some research, and at least two academic sources (up to 9 marks)
Student has undertaken research that covers a range of sources including at least one book, one webpage and one that is appropriate to the task (up to 13 marks)
Student has undertaken extensive research that covers a wide range of resources as above in addition a journal or further academic source (up to 20 marks)		 20
Analytical Approach:
Arguments are justified through use of supporting evidence
 
 
 
 
 
Evidence is analysed		 Basic discussion with some analysis,  that begins to justify the arguments made (up to 9 marks)
Further developed discussion with analysis, and supportive statements that answer the task set (up to 17 marks)
Considerable discussion with analysis, compare and contrast used effectively and evidence to support task answer above (up to 23 marks)
Excellent discussion with strong analysis,  supportive evidence and conclusions drawn and evidenced with considerable research including various sources (as above research section) (up to 30 marks)		 30
Student Voice:
Use of own words and style of writing; use of quotations is not excessive
Critical approach: stands of evidence are compared, contrasted and questioned		 Own interpretation, own style developed, discussion evidence (some critical analysis within discussion can be drawn out of the evidence within the answers) up to 15 marks
As above, with developing critical analysis, used to draw together and create contrast and comparison elements (up to 20 marks)
As above, with excellent critique throughout, to draw strong conclusions that make sound discussion allowing a contrasting and comparative critique (up to 25 marks)		 25
Structure:
Essay Format
 
There is a sequential logic and clear structure to the assignment		 Adequate structure that has a basic element of a beginning, middle and conclusive end (up to 6 marks)
Developed structure with a conclusive argument woven and followed through that creates an appropriate conclusion (up to 11 marks)
Excellent structure with an argument drawn from the threads of the structure of the essay throughout with a final conclusion that is valid, relevant and appropriate to the arguments made throughout the assignment (up to 15 marks)		 15
Referencing:
Correct use of Harvard conventions (in-text citations, reference list, cross-references)		 Harvard Referencing is evident, correct and is appropriate (up to 5 marks)
 		 5
General presentation:
Front cover
Spelling, punctuation and grammar
Correct use of paragraphing
Text formatting (line spacing, font sixe, word count, fully justified text)		 ü  Spelling, punctuation, grammar, appropriate use of paragraphs and a cohesive layout, which includes a front cover and a content page (up to 5 marks)
 
ü  Text formatting (Suggestion – Arial 11, double line spacing)		 5
TOTAL:   100

 
 
 
 
 
 
 
 
 
 

 
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De Montfort University Toyota Automotive Company PRESTCOM Analysis Paper

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DMUIC
 
 
 
 
Principles of Marketing
LIPC1140
 
 
 
Individual Assessment Guidelines
 
March- June 2020
 
 
Module Organiser: Dr Shelton Giwa
Tutors: Mr Paresh Lodhia
 
 
 
 
 
Learning Outcomes
 
On successful completion of the module, students will be able to:

  1. Demonstrate knowledge and understanding of the basic theoretical principles of marketing.

 

  1. Apply the theoretical knowledge gained to relevant business situations.

 

  1. Present effective marketing analysis in written formats.

 
A major expectation of all assessments whilst at DMU/DMUIC is that students work in the English language and generate their assignments in the English language.   Initial work should be produced in English not a second language. This means that the use of any language generation/translation or websites is discouraged. The use of such tools may be considered Bad Academic Practice and the consequences outlined in the previous section will apply.
 

  • Total assessment weighting 50%

Tasks
Choose a UK Operating Car/Automotive companies from the following list:-
 
 
Top Automotive Trends In 2019: A Year Of Wows And Woes
 
Sarwant SinghContributor
Transportation
 
Automotive Trends in 2019
Getty
It’s time for our annual exercise in trendspotting.
Last year we anticipated that global vehicle sales would be challenged and that was just what happened, with global passenger vehicle sales limping to a marginal increase of just over 400,000 units in 2018. We had all our chips on the unstoppable rise of mobility services and, by year end, the top 5 ride-hailing companies—Uber, Lyft, DiDi, Grab and Go-Jek—were estimated to be worth over $230 billion. We also predicted that value added services in automotive retail would be huge. So, on the one hand, software technology companies made further inroads into the automotive industry through services like usage-based insurance, new finance and leasing services, and connected car services while, on the other, automotive companies kept their customers engaged and satisfied through expanded and enhanced after sales services and solutions.
A Year Of Wows And Woes
This year, I believe, will be a combination of wows and woes. Automotive technologies will be fresh, exciting and innovative but the uncertainties caused by Brexit, the United States-Mexico-Canada Agreement (USMCA) and China taking its foot off the growth accelerator will threaten to throw a spoke in the wheel. We’re likely to see the fall of an automotive giant, the (near) extinction of a car segment that has long defined the popular vision of the automotive industry, a windfall for the titans of new mobility, and much, much more technology-driven disruption.

  • Internet of Things (IoT) And AI Unleash Transformation: IoT and AI technologies will continue to revolutionize the automotive sector, driving unprecedented transformations across vehicle and device connectivity, autonomous driving, electric powertrains, and shared mobility. Think of your vehicle becoming a mini-office with your in-vehicle personal digital assistant making the driving experience safer, more productive, and less fraught.
  • China Takes A Tumble: After a decade of sales growth, the Chinese automotive juggernaut finally stumbled, with the passenger vehicle market declining in 2018. Expect a slowing economy, the growing uptake of shared mobility modes, the continued popularity of public transportation, and an increasingly saturated SUV market to clip the wings of the Chinese dragon.
  • Ride-hailing IPOs Go Supersize: Expect some mega blockbuster ride-hailing IPOs in 2019. Among the big names set to hit the public market are Uber, Lyft and DiDi, with valuations beating those of well-established car companies who have been building cars for over 75 years.

PROMOTED

  • The Future Of Mobility Is Multimodal: Public private partnerships, reinforced by Big Data and data analytics, will power resource-efficient, flexible and on-demand multimodal mobility solutions. This will dovetail with new policy initiatives aimed at promoting streamlined and sustainable urban transportation. At the same time, expect more white label journey planning apps for B2B and travellers.
  • A Connected Environment With Features On Demand: A connected vehicle ecosystem is closer than we imagine. From powertrains and advanced driver assistance systems to connected services and smart interiors, cars are becoming more connected both internally and externally. Business models—ranging from freemium where connected features are offered either as a demo, charged one off or are subscription based to short and long term subscriptions with one time, monthly and yearly payment models—will evolve to keeping pace with this highly networked and connected environment. Just check out Audi’s new eTron launch strategy of offering an à lacarte menu of options where you can buy connected car features on demand.
  • The Vehicle As Marketplace: Bask in your own little (automotive) marketplace. From the comfort of your car, access a whole host of on-demand contextual services ranging from fuel and parking, food ordering and payments, restaurant reservations, hotel bookings, navigation, alerts on offers from your preferred dealership and information on connected brands and valuable offers.
  • Autonomous Shuttles And Taxis Zoom Closer To Reality: Forget all those sci fi films. The day is not far when you’ll be hopping into an autonomous shuttle or a self-flying taxi in the real world. Car manufacturers, mobility service providers and autonomous technology companies are furiously pushing to be the first to debut their vision of autonomous shared transportation.

But before that, watch out for the convergence of connected, autonomous, safety and electric technologies as they create three critical platforms—electric, digital, and electronic—that will form the building blocks for autonomous vehicle development. Amidst widespread change in vehicle systems and architecture, get ready for improved diagnostics and vehicle health monitoring, streamlined electrical power systems, redundant braking and steering systems, enhanced ease of use, better human machine interface (HMI) and infotainment features, superior cybersecurity modules and the growing redundancy of electronic control units (ECUs).

  • Electric Vehicles Are Charged And Ready To Go: More than 270 ambitious start-ups are revving up the electric vehicle (EV) industry. Stricter emissions regulations will be accompanied by a flurry of new model launches. Tesla better scramble because on the anvil are more than 43 confirmed model launches—25 battery EVs (BEVs) and 18 plug-in hybrid EVs (PHEVs)—in 2019. Gear up for electric mobility options to become more pervasive in ride-sharing and micro-mobility solutions. Global xEV sales are expected to grow 38% over 2018 to reach 6.67 million units.

Despite growth in EV and hybrid vehicles, don’t count out petrol powertrains just yet. Advances in petrol engine technology will further affect already beleaguered diesel powertrains but will facilitate the transition to alternative fuels.
And finally, charging technologies will make a quick dash to catch up with advances in EV technologies. While BEVs will move toward 350kW+ DC charging, PHEVs will start 50kW+ DC charging. As Combined Charging System (CCS+) technology becomes standard, fast charging EV charging stations will become as convenient to use as your local gas station.

  • Vehicle Subscription Services Are Here To Stay: Thanks to millennials and Gen Zers who are expected to emerge as their biggest customers, and the rising preference for access to, rather than ownership of, a vehicle, subscription services are ready to explode. Over 16.3 million new and used vehicles are expected to be part of the vehicle subscription universe by 2025.
  • Gen Zers Become The Key Influencers: As Gen Z comes into its own, OEMs will depart from conventional vehicle features, design and capabilities to embrace a new, Gen Z inflected idiom that meets their unique demands.

Automakers Scramble To Deal With Fallout Of Trade Deals
The automotive industry will need to brace for a rough ride in 2019. New vehicle sales in emerging markets like Thailand, Turkey and Slovakia are projected to decline slightly this year due to rising vehicle costs, and cannibalization by public transportation and new mobility alternatives. This will be offset by marginal growth in new car sales in other emerging markets such as India, Brazil and Mexico.
Overall, Latin America will be the savior on wheels, pushed principally by a resurgent Brazil. Strong GDP growth, solid sales, particularly in the SUV segment, and policy impetus through ‘Rota 2030’, a growth and modernization strategy targeting the country’s automotive sector, are set to make 2019 a standout year for the Brazilian automotive industry.
In less uplifting news, Brexit, USMCA and the US-China trade war will continue to cast dark shadows on the automotive industry. New vehicle production and sales are expected to experience setbacks. As the industry tries to ride out this difficult year, expect to see more alliances between automakers and attractive after sales offerings to lure consumers.
This article is based on research and analysis from a soon to be released Frost & Sullivan study: Global Automotive Outlook, 2019.
Source: Forbes (2019)
 
 
 
Assessment Details
 
Using the supporting materials provided (see also Mintel Report, 2020) Blackboard under Assessment), as guidance, and other reliable and academic sources complete the following: –

  1. A PRESTCOM analysis
  2. Evaluate the current marketing environment for your chosen retailer (E.g. Internet based vs. actual store sales, information from recent UK sales (current and future projections), footfall & consumer confidence.
  3. A SWOT analysis
  4. Analyse three factors from your PRESTCOM/SWOT analysis which, in your opinion, are the most significant. Make recommendations to the Marketing Director for future marketing plans.

 
Writing Guidelines

  • Text formatting: – Arial 12, double line spacing.
  • Word limit: – 2000 (+/- 10%) suggested.
  • Submission: – Via Turnitin (Blackboard)
  • Submission date: – Friday 5th May 2020 before 09.00 (week 6) via Turnitin

If you require an extension of the deadline for some assessment components for up to 14 days, please speak to the DMUIC Reception at least 24 hours before the assessment is due to take place.  You will be given a form to complete in order to request an extension.  Please note that completion of this form does not guarantee that an extension will be granted, just that it will be considered.  You will know that an extension has been granted when the form is returned to you with a new deadline for the assessment, signed by the College Director.
Examples of valid reasons for an extension include confirmed extended periods of illness or recent authorised absence from the college.
 
Unauthorised Late Submission of Work

Late submission up to 14 actual days after the submission date The work will receive a mark up to a maximum of 40%
More than 14 days after the submission date 0%

 
The definition of ‘late’ will be after 9.00 a.m. to Blackboard for electronic copy.
 
Plagiarism and Related Academic Offences
 
Please refer to your programme handbook for specific details regarding plagiarism and bad academic practice.
 
Please be Aware:
 

  • You have been warned in the Module Handbook, and in the Regulations, so explaining that your plagiarism was accidental or that you hadn’t been told it was wrong will not be a valid excuse.
  • Plagiarism is an academic offence. You will be referred to the Academic Practice Officer (APO) if we suspect or find evidence of any of the above offences. There will be a full investigation which will delay the release of your marks.
  • Your assignment will not pass if it contains material which has simply been paraphrased or plagiarised from the learning notes or other electronic or printed material.
  • You must not ‘cut and paste’ or copy from any on-line or any hard copy sources.
  • The use of only the citation or abstract of an article is not acceptable.
  • You may be expelled from the University for an offence of these types
  • Please see the University Guidelines on Plagiarism and Bad Academic Practice for more information on what is acceptable and what is not.

 
 
 
 
 
Mark Scheme (100%)
 

Criteria  Marks
   
Research:
Evidence of research
Good quality sources
Required range of sources		 25
Analytical Approach:
Arguments are justified through use of supporting evidence
Evidence is analysed
Appropriate recommendations supported by evidence		  
30
Student Writing & Application:
Use of own words and style of writing; use of quotations is not excessive
Critical approach: stands of evidence are compared, contrasted and questioned		  
25
Structure:
Essay Format
 
There is a sequential logic and clear structure to the assignment		  
10
Referencing:
Correct use of Harvard conventions (in-text citations, reference list, cross-references)		 5
General presentation:
Front cover
Spelling, punctuation and grammar
Correct use of paragraphing
Text formatting (line spacing, font size, word count, fully justified text)		 5
Total 100

 
Assessors
 
Shelton Giwa and Paresh Lodhia
 

 
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De Montfort University Issues Challenges & Possible Opportunities Presented by Coronavirus Paper

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Question Description

 
Why Coronavirus (COVID-19) pandemic may be a major blow to globalisation and, in particular, to the aviation sector? You should critically analyse the issues, challenges and possible opportunities presented by the Coronavirus pandemic. In addition, your essay should have detailed discussion of how the presented challenges of Coronavirus may be alleviated, and eventually, overcome with the implementations of various Hofstede’s dimensions of culture (at least two) and by the positive influences of different decision-making bodies within the global economy.
*** And use two or three examples of the organisations operating within the UK airspace.
Remember to analyse critically and present your ideas along with research within both a domestic and international context. The essay must contain clear evidence of research; therefore, you will need to link your discussion to a variety of academic and factual sources of information such as recent publications (journals, books), news articles and media coverage of the particular global issue.
2000 words. Arial 11, double line spacing spacing) and use of page numbers.
 
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LIPC1140 – Principles of Marketing

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LIPC1140 – Principles of Marketing
Time Constrained Assignment (TCA)
**** This assignment is due in today ****
For centuries mankind has been trying to find the secret to eternal youth, the elixir of life. The key to turning off the aging process.  Con-merchants have sold all manner of potions claiming to do just this and in the seventeenth century arsenic was used as make-up and led was dropped into the eyes to make them appear brighter!
You are the marketing team for a cosmetics company which, while working on a new face cream formula in 2000 made a very fortunate mistake and achieved what con-men and scientists have been dreaming of: they accidentally developed a substance which will actually stop the aging process in its tracks.
This breakthrough has been kept quiet for the last eighteen years while the Chief Geneticist used herself as a guinea pig.  She has bathed twice daily in a bath into which the substance is added, much as you would with bubble bath.  Not only does she not look a day older, but at a genetic level she is exactly the same age now as she was eighteen years earlier.  Other than this, the cream has had no ill effects.
The Board is ready to go public with the product in the UK market only, subject only to achieving clearance from various health and safety agencies, which they are certain will happen.
Your task
By 3pm, submit a 2,000-word report for the board to outline the following:

  1. Where do you see your key markets and who would be your main customers?
  2. What pricing strategy should be adopted?
  3. What promotional techniques would you recommend?
  4. Who are your competitors, and which ones will be the most important?
  5. How will the various elements of the marketing environment impact your plans?

In all cases you must explain why you are making your recommendations and justify them fully by using quality academic referencing and marketing theory e.g. PLC, Ansoffs matrix, BCG.

  • Text formatting: – Arial 12, double line spacing.
  • Word limit: – 2000 (+/- 10%) suggested.
 
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