MKT264 – INTERMEDIATE MARKETING

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UNIVERSITY OF BAHRAIN
College of Business Administration
Department of Management and Marketing
1
University of Bahrain – College of Business Administration – MKT264
MKT264 – INTERMEDIATE MARKETING
Semester I – 2020/2021
Controversies in Marketing
The marketing function practices imply lots of contradictions and
arguments issues. You are requested to choose any of those different
issues to provide an informative extended essay about. The report must show how far
this issue affects the ethical, legal, societal, and/or fairness treatment to some groups,
countries and/or individuals throughout the world.
Different literature review readings are required to comprehend the whole issue from various
perspectives to write your essay professionally. Your essay must show your own view on this
issue as well as your recommendations and suggestions to overcome its negative effects.
The essay should be developed in a (1,500 words, “Calibri” font type, 12 pnt. size, 1.5 line
spacing) format.
Examples of marketing controversial issues and not limited to:
1. What is a fair price for companies and organizations in wealthier countries to pay suppliers in
poorer countries?
2. Where is the line between persuading customers and manipulating customers to purchase
products, services, and ideas? Is some marketing promotion really corporate propaganda ?
3. To what extent should the goods, services, and ideas of one country be marketed over the
goods, services, and ideas of another country? What are the cultural implications?
4. How much should we consume of any one particular good, service, or idea? When should
governments step in to limit consumption ?
5. Are some groups more susceptible than others to certain types of marketing promotion? If
they are, at what point and how should they be protected?
6. Are some producers or buyer groups more powerful than others, and what impact, if any, does
this have upon society ?
7. Does the aggregate marketing system itself advantage some groups over others, and what are
the implications for society?
The final reports should be submitted in a word file before 31/12/2020 to the Blackboard©
platform.
UNIVERSITY OF BAHRAIN
College of Business Administration
Department of Management and Marketing
2
University of Bahrain – College of Business Administration – MKT264
Plagiarism Policy
Students are expected to follow the university rules and regulations regarding plagiarism and
citation procedures. Students are expected to provide a list of references in any classwork
they submit. Therefore, all received reports will be checked by the SafeAssign feature of the
Blackboard platform for the originality and authentication test, and hence reports will be
graded accordingly. Hence, the following scheme will be applied to all received reports:
– A maximum of 10% similarity content will be allowed.
– If >10%-20%>, a (10 marks) will be deducted from the report’s final grade.
– If 20%<, the report will be entirely REJECTED, and (NO Mark) will be given.
 Good Luck 

 
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MGT2101 Module Title: Management and Organization

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Page | 1
Module Code: MGT2101
Module Title: Management and Organization
Coursework: Assignment Guidelines
Deadline: 13 May 2020
The Task:
1. This is an individual assignment
2. Read the questions and supply your answers.
3. Answer each questions based on the concepts discussed during the course, you can add additional
concepts as long as it is within the scope of the course to back up your answers, where necessary
4. Write your references at the last page of the paper
5. The overall assignment will count for 40 % of your final grade for this module.
General Instructions & Format:
1) The word limit for this assignment is 3000 words (+/- 10%); excluding graphs and tables if there is
any.
2) The assignment must be submitted on time to be considered for evaluation.
Class ID:
Password:
3) Assignments submitted after the deadline will be penalised by deducting 5% of the overall mark for
each day up-to 6 days; assignments will not be graded or accepted after 6 days.
4) If you face any problem, please make sure to contact your lecturer before the due date.
5) You are expected to support your work with sources from the literature and use Harvard referencing
style as appropriate, in text and in the list of references at the end of your assignment.
6) Format:
a. Font: Times New Roman.
b. Use single spacing and sufficient margins (3-4 cm).
c. All pages should be numbered
Page | 2
Grading:
• The written report will be marked out of 40 based on the attached grading scheme
• All examples quoted in your answers must be from verified sources, such as management articles,
university journals and articles from trustworthy business news websites. Ensure that the references
are mentioned clearly in your appendix
Academic Integrity:
• Fill in the BIBF Assignment Coversheet, scan it or capture it as a picture (to ensure that it does not
affect the similarity % counted by Turnitin) and paste it in the first page of your assignment.
• By signing the coversheet and uploading your work on Turnitin, you confirm that:
– The work is your own, and that you have not copied another’s work or allowed anyone to copy your
work, and that you have referenced the work of others in an appropriate way.
– You have read and understood the BIBF guidelines on Plagiarism and abided with the necessary
practice.
• Students who are suspected to have encountered any form of academic dishonesty will follow BIBF
guidelines on plagiarism.

Page | 3
Assignment:
Given the current crisis seen across the world due to the Covid 19 pandemic, use your
management knowledge to identify problems and think of solutions that managers are
currently facing pertaining to the questions below:
A. What organizational structure in your opinion would be the best suited to handle this
crisis.? Support your answer with theory and examples from the real world. (15
marks)
B. What would be HR’s role in adapting to this new normal? What should HR do to
ensure that the employees are able to work from home? Support your answer with
theory and examples from the real world. (15 marks)
C. Organizational change has been forced on different firms due to the pandemic. What
are the different types of changes that managers face? Can you give an example of
organizational change. (10 marks)
Reference websites to check:
https://www.ey.com/en_bh/covid-19/covid-19-and-pandemic-planning–how-companies-shouldrespond
https://www.weforum.org/agenda/2020/03/how-are-companies-responding-to-the-coronaviruscrisis-d15bed6137/
https://www.insperity.com/blog/covid-19-pandemic/
https://www.gartner.com/smarterwithgartner/early-covid-19-lessons-learned-from-employers-inasia/
https://www.workdesign.com/2020/03/5-tips-for-managing-workplace-disruption-remote-workcovid-19-pandemic/
https://www.gallup.com/workplace/292334/covid-strategies-policies-world-largest-companies.aspx
https://hrexecutive.com/a-daily-shot-your-covid-19-update-2/

COVID-19: Responding, Managing, And Leading During A Pandemic

Page | 4
https://www.quantumworkplace.com/en/engaging-employees-coronavirus-pandemic
https://www.welivesecurity.com/2020/03/16/covid19-forced-workplace-exodus/
https://www.ama-assn.org/delivering-care/public-health/tips-keeping-your-practice-businessduring-covid-19-pandemic
https://www.bennettjones.com/Blogs-Section/An-Employers-Guide-to-Responding-to-the-COVID19-Pandemic
Page | 5
Grading Scheme- for each question ( max of 10 marks for each)
Category Grade Primary Marking Criteria Secondary Marking Criteria
Distinction
9-10
Outstanding
• Comprehensive knowledge
• Detailed understanding of the subject area
• Extensive background study
• Highly focussed answer and well structured
• Logically presented and defended arguments
• No factual/computational errors
• Original interpretation
• New links between topics are developed
• New approach to a problem
• Excellent presentation with very accurate communication
• Exceeds expectations for most primary criteria
• Complete command of subject and other relevant areas
• Ideas/arguments are highly original
Excellent
• Exceeds expectations for some primary criteria
• Complete command of subject
• Ideas/arguments are highly original
Good
• Meets all primary criteria
• Command of subject but with minor gaps in knowledge
• Ideas/arguments are mostly original
Meets requirements
of Class
• Meets most but not all primary criteria
• Command of subject but with some gaps in knowledge
• Ideas/arguments are mostly original
Merit
7-8
Good • Strong knowledge
• Understands most but not all of the subject area
• Evidence of background study
• Focussed answer with good structure
• Arguments presented coherently
• Mostly free of factual/computational errors
• Some limited original interpretation
• Well known links between topics are described
• Problems addressed by existing methods/approaches
• Good presentation with accurate communication
• Exceeds expectations for some primary criteria
• Command of subject but with gaps in knowledge
• Some ideas/arguments are original
Mid-Level
• Meets all primary criteria
• Strong factual knowledge and understanding
• Ideas/arguments are well presented but few are original
Meets requirements
of Class
• Meets most but not all primary criteria
• Strong factual knowledge with minor weaknesses in
understanding
• Most but not all ideas/arguments are well presented and
few are original
Credit
5-6
Good within the
Class
• Knowledge of key areas/principles
• Understands the main elements of the subject area
• Limited evidence of background study
• Answer focussed on question but also with some irrelevant
material and weaknesses in structure
• Arguments presented but lack coherence
• Has several factual/computational errors
• No original interpretation
• Only major links between topics are described
• Exceeds expectations for some primary criteria
• Strong factual knowledge with some weaknesses in
understanding
• Ideas/arguments are limited but are well presented
Mid-Level
• Matches all primary criteria
• Moderate factual knowledge with some weaknesses in
understanding
• Ideas/arguments are limited with weaknesses in
logic/presentation
Page | 6
Category Grade Primary Marking Criteria Secondary Marking Criteria
Meets requirements
of Class
• Limited problem solving
• Some weaknesses in presentation and accuracy
• Matches most but not all primary criteria
• Moderate factual knowledge with several weaknesses in
understanding
• Ideas/arguments are limited with weaknesses in
logic/presentation
Fail
4 and below
Good within the
Class
• Insufficient to fulfil the associated learning outcomes
• No evidence of relevant knowledge or understanding
• No evidence of background study
• Answer relies on irrelevant material and lacks a coherent
structure
• No arguments presented or arguments are not relevant to
the assessment
• Many factual/computational errors
• No attempt at interpretation
• No links between topics are described
• No attempt to solve problems or to address the
assessment brief
• The presentation is very weak containing many
inaccuracies
• Exceeds expectations for most primary criteria
• No evidence of knowledge/understanding
• Only limited evidence of an attempt to answer the question
Mid-Level
• Exceeds expectations for some primary criteria
• No evidence of knowledge/understanding
• Very limited evidence of an attempt to answer the question
Meets requirements
of Class
• Matches all primary criteria
• No evidence of knowledge/understanding and/or evidence
of misunderstanding
• No attempt to answer/address the question

 
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ACC1105 Audit, Assurance and Corporate Governance Assignment Guidelines

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Module Code: ACC1105

Audit, Assurance and Corporate Governance

Assignment Guidelines

Deadline: 12th May 2020
 

Corporate Governance codes are all over the world and the approach adopted by UK is known as a framework approach. The principles of Cadbury report and its successors have not been enforced by legislation on either companies listed on the London Stock Exchange or any entities. Listed companies are required to abide by the UK Corporate Governance code or to state in their accounts why they don’t comply.

 

TASK:

 

Prepare a report (3,000 +/- 10%) words on The practice of Corporate Governance.  The report should address  the following:           

 

        i.            Research on the history with the latest developments of Corporate Governance and its application to Companies particularly in the UK, USA and Bahrain

      ii.            The organization of Good Corporate Governance in Companies with the principle based approach and legal approach

    iii.            The effect of Non-compliance with the Code of Good Governance Practice with real life examples specially frauds, etc.

    iv.            Company and parties involved in implementing Corporate Governance

      v.            What is the impact of lack of proper Corporate Governance on the stakeholder?

    vi.            Role of External auditors

  vii.            The Role of Directors and Audit Committee in Good Corporate Governance practice

viii.            Emerging new changes in Corporate Governance Code (if any)

 

Research for Report

Possible Resources include the following:

a.      Company Corporate Websites

b.      Google Search, Yahoo Quotes, Investopedia.com

c.       GDN, DT, BBC News, CNN News and Gulf News etc.

d.      Published journal papers on Corporate Governance

e.       Financial Times

 

 
 

 

General Instructions & Format:

1)      The word limit for this assignment is 3,000 words (+/- 10%) without tables, content page and bibliography

2)      The assignment must be submitted on time (a soft copy to be uploaded on Turnitin) to be considered for evaluation.

Turnitin details are as follows:

Class ID:

Password:

3)      Assignments submitted after the deadline will be penalised by deducting 5% of the overall mark for each day up-to 6 days; assignments will not be graded or accepted after 6 days.

4)      If you face any problem, please make sure to contact your lecturer before the due date.

5)      You are expected to support your work with sources from the literature and use Harvard referencing style as appropriate, in text and in the list of references at the end of your assignment.

6)      Format:

a.       Font: Times New Roman

b.      Use double spacing and sufficient margins (3-4 cm)

c.       Headings & subheadings font size: 14 points; the rest of the text: 12 points

d.      All pages should be numbered; include a table of content

 

 

 

 
Grading:

•        The written report will be marked based on the attached grading scheme.  Please refer to grading scheme as attached.

•        The overall assignment will count for 40% of your final grade for this module.
Academic Integrity:

•        Fill in the BIBF Assignment Coversheet, scan it or capture it as a picture (to ensure that it does not affect the similarity % counted by Turnitin) and paste it in the first page of your assignment.

•        All students are required to sign the coversheet.

•        By signing the coversheet and uploading your work on Turnitin, you confirm that:

–          The work is your own, and that you have not copied another’s work or allowed anyone to copy your work, and that you have referenced the work of others in an appropriate way.

–          You have read and understood the BIBF guidelines on Plagiarism and abided with the necessary practice

•        Students who are suspected to have encountered any form of academic dishonesty will face further investigation.

 

Report Grading Scheme

Category Grade Primary Marking Criteria Secondary Marking Criteria
Distinction

 

 

 Outstanding ·          Comprehensive knowledge

·          Detailed understanding of the subject area

·          Extensive background study

·          Highly focussed answer and well structured

·          Logically presented and defended arguments

·          No factual/computational errors

·          Original interpretation

·          New links between topics are developed

·          New approach to a problem

·          Excellent presentation with very accurate communication

 ·          Exceeds expectations for most  primary criteria

·          Complete command of subject and other relevant areas

·          Ideas/arguments are highly original
Excellent ·          Exceeds expectations for some primary criteria

·          Complete command of subject

·          Ideas/arguments are highly original
Good ·          Meets all primary criteria

·          Command of subject but with minor gaps in knowledge

·          Ideas/arguments are mostly original
Meets requirements of Class ·          Meets most but not all primary criteria

·          Command of subject but with some gaps in knowledge

·          Ideas/arguments are mostly original

 
Merit

 

 

 Good ·          Strong knowledge

·          Understands most but not all of the subject area

·          Evidence of  background study

·          Focussed answer with good structure

·          Arguments presented coherently

·          Mostly free of  factual/computational errors

·          Some limited original interpretation

·          Well known  links between topics are described

·          Problems addressed by existing methods/approaches

·          Good presentation with accurate communication

 ·          Exceeds expectations for some primary criteria

·          Command of subject but with gaps in knowledge

·          Some ideas/arguments are original
Mid-Level ·          Meets all primary criteria

·          Strong factual knowledge and understanding

·          Ideas/arguments are well presented but few are original
Meets requirements of Class ·          Meets most but not all primary criteria

·          Strong factual knowledge with minor weaknesses in understanding

·          Most but not all ideas/arguments are well presented and few are original

 
Credit

 

 

 Good within the Class ·          Knowledge of key areas/principles

·          Understands the main elements of the subject area

·          Limited evidence of  background study

·          Answer focussed on question but also with some irrelevant  material and weaknesses in structure

·          Arguments presented but lack coherence

·          Has several  factual/computational errors

·          No original interpretation

·          Only major  links between topics are described

·          Limited problem solving

·          Some weaknesses in presentation and accuracy

 

 

 

 

 ·          Exceeds expectations for some primary criteria

·          Strong factual knowledge with some weaknesses in understanding

·          Ideas/arguments are limited but are well presented
Mid-Level ·          Matches all primary criteria

·          Moderate factual knowledge with some weaknesses in understanding

·          Ideas/arguments are limited with weaknesses in logic/presentation
Meets requirements of Class ·          Matches most but not all primary criteria

·          Moderate factual knowledge with several weaknesses in understanding

·          Ideas/arguments are limited with weaknesses in logic/presentation
Pass

 

 

 Good within the Class

 

 ·          Knowledge of key areas/principles only

·          Weaknesses in understanding of  the subject area

·          Limited evidence of  background study

·          Answer only poorly focussed on question and with some irrelevant material and poor structure

·          Arguments presented but lack coherence

·          Several  factual/computational errors

·          No original interpretation

·          Only major  links between topics are described

·          Limited problem solving

·          Many weaknesses in presentation and accuracy

·          For PGT – Insufficient to fulfil the associated learning outcomes

 ·          Exceeds expectations for some primary criteria

·          Moderate factual knowledge with several weaknesses in understanding

·          A few ideas/arguments are presented but with weaknesses
Mid-Level ·          Matches all primary criteria

·          Limited factual knowledge with several weaknesses in understanding

·          Very few ideas/arguments are presented
Meets requirements of Class ·          Matches most but not all primary criteria

·          Limited factual knowledge with many weaknesses in understanding

·          Very few ideas/arguments are presented and with errors in logic/presentation
Fail

 

 Good within the Class

 

 ·          Insufficient to fulfil the associated learning outcomes

·          No evidence of relevant knowledge or understanding

·          No evidence of  background study

·          Answer relies on irrelevant material and lacks a coherent structure

·          No arguments presented or arguments are not relevant to the assessment

·          Many factual/computational errors

·          No attempt at interpretation

·          No links between topics are described

·          No attempt to solve  problems or to address the assessment brief

·          The presentation is very weak containing many inaccuracies

 

 ·           Exceeds expectations for most primary criteria

·          No evidence of knowledge/understanding

·          Only limited evidence of an attempt to answer the question
Mid-Level ·          Exceeds expectations for some primary criteria

·          No evidence of knowledge/understanding

·          Very limited evidence of an attempt to answer the question
Meets requirements of Class ·          Matches all primary criteria

·          No evidence of knowledge/understanding and/or evidence of misunderstanding

·          No attempt to answer/address the question

 

 

 

 

 

 

 

 

 

 
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MAGT 121 – Fundamentals of Management

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AHLIA UNIVERSITY

College of Business & Finance

Department of Management and Marketing

 

 

MAGT 121 – Fundamentals of Management

Second Semester (2019/2020)

Final Exam  

 

Date: 31st of May 2020        Full Mark: 40        

 

 

 
Student Name:

Student ID:

Section Number:

 

Instructions:

  • This is an open book exam.
  • You have 24 hours to answer ALL the questions.
  • All of the questions can be answered based on what you studied in MAGT 121.
  • Please send your answers back to your lecturer using MS TEAMS.
  • You can ask questions using MS TEAMS to your lecturer at any time during the exam.

 

Question N° Obtained Marks Max Marks
Question 1   8
Question 2   9
Question 3   4
Question 4   6
Question 5   4
Question 6   6
Question 7   3
Total   40

 

Question 1:

Please read the following case study about Allbirds and Addidas, two top global shoe brands, and answer ALL of the questions that come after.

In recent years, footwear newcomer Allbirds has been stealing market share from big names like Nike and Adidas with its creative and ethical designs. Now, the 6-year-old brand, which is worth over $1.4 billion, is partnering with competitor Adidas.

The two companies announced Thursday that they are teaming up to create a shoe that fulfills the environmental mission to which both Allbirds and Adidas have committed their brands. The new product aims to have the lowest carbon footprint possible for a sports shoe as both brands work to innovate their manufacturing, materials and supply chain processes. In a release announcing the collaboration, the companies said that the footwear industry annually produces 700 million metric tons of carbon dioxide pollution—a figure Allbirds and Adidas hope to diminish with learnings from their new project.

“Very excited to share that we’re breaking the traditional rules of collaboration and teaming up with Adidas to redefine the playbook on sustainability by co-creating a performance shoe with the lowest carbon emissions, ever,” wrote Julie Channing, VP of marketing at Allbirds, on LinkedIn.

The shoe will carry both the Allbirds and Adidas logos, an Allbirds spokeswoman says, but it’s not yet clear what it will look like. She notes that both brands have a deadline of one year to create the product.

With many consumers still housebound due to COVID-19, retail sales of footwear have been on the decline—though many shoppers have been purchasing slippers, according to research firm NPD Group. Overall, U.S. footwear sales in April fell 56 percent to $1.2 billion compared with the year-earlier period; performance footwear was down 50 percent.

  1. Based on information highlighted in this case, (a) conduct a SWOT analysis of the Allbirds company, (b) finding at least 2 points for each of the SWOT categories (8 marks).
   
   

 

  1. The case discusses several external environmental factors related to Allbirds. (a) List 3 of them, (b) highlighting if they are specific or general and (c) justifying your answers (9 marks).
External environmental factors Specific or General? Why?
     
     
     

 

  1. According to the case, Allbirds and Addidas are together building a team that is creating a new design of shoes. (a) Do you think the decision-making style to be followed in that team should be centralized or decentralized? (b) Explain your answer in at least 2 points (4 marks).
Centralization or decentralization?  
Justification  

·        …

·        …

 

 

  1. The Allbirds/Adidas team (that will create the new shoes) reflects a specific type of departmentalization. (a) What is this type of departmentalization? (b) Explain your answer, and discuss (c) one advantage and (d) one disadvantage of this departmentalization type (6 marks)
Type of departmentalization  
Justification  

 

 

 
Advantages and disadvantage

 

  

 

  1. Based on your understanding of the case, (a) do you think that the bargaining power of sport shoe buyers is high or low? (b) Explain your answer (4 marks).
High or low bargaining power of buyers?  
Justification  

 

 

 

 

  1. According to the case, (a) What is the problem that Allbirds/adidas are responding to when creating those shoes? (b) Is this problem structured or unstructured? (c) And are decisions responding to it programmed or non-programmed? Explain your answers. (6 marks)
What is the problem?  
Structured or unstructured?

 

  
Justification

 

  
Programmed or non-programmed?  

 
Justification

 

  

 

  1. (a) Which way of going global (pictured) applies to Allbirds/Adidas teaming up? (b) Define it and (c) discuss one of its advantages (3 marks).

 

Way of going global?  
Definition

 

  
Advantage

 

  

 

XX End of Exam XX

 
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