Retail Is Dead! Long Live Retail — At Best Buy, That Is

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Question Description

 
Article Review assignment
Task: Carefully read the assigned article. Take good notes while reading it. Reflect on the article, and identify in your own mind the marketing principles, models, concepts, and tools that we are covering in this course.
When you have all of that clear in your own mind, write a review of this article FROM A MARKETING MANAGERS PERSPECTIVE. What did the company do relative to the 3 C’s of situation assessment? What did the company do relative to the 4 P’s of marketing strategy? How successful were they in accomplishing their objectives? If you were in that company, WHAT WOULD YOU CHANGE? DO NOT just repeat back the article to me – yes, I already read it. I want to know your take on it.
My objective for this assignment is to get you to think like a Marketing Manager, not like a consumer. It is IRRELEVANT if you have ever used the company’s product. This is NOT about your personal experience. This is whether or not you can analytically assess the situation and strategies, using the vocabulary and tools you have learned.
This should be 2 pages, double spaced, and NO NEED for a cover page, or your name and student ID. I prefer to grade these anonymously, and Blackboard knows who you are. This is an INDIVIDUAL assignment – no comparing notes with other student. Definitely no plagiarism. You do not, and SHOULD NOT, need to go to the Internet for additional information. Just use what is in the article. If you make assumptions, clearly state them.
 
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Strategic management and business policy

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Link to online book:
 
https://bc.vitalsource.com/tenants/205054/books/9780134538662?bc_token=bf7b6360-9296-0136-9b54-0a580a001a8c&relaunch_vbid=9780134538662
 

  1. Answer Questions

(Two questions from Chapter 6)

  1. What industry forces might cause a propitious niche to appear or disappear? 
  2. What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?
  3. Answer Questions from POST:1
  4. Explain why you agree or disagree with their analysis.
  5. Support your responses with credible references, where applicable.

POST:1
What industry forces might cause a propitious niche to appear or disappear? 
A propitious niche is one that is extremely favorably to a company and is so well suited to that company’s competitive advantages that other organizations are not likely to challenge or dislodge it, (Wheelan, 173). This kind of niche is too small for other competitors to try to fill and just large enough for one firm to satisfy demand. Industry forces such as environmental and company growth can make these niches appear and disappear over time. When companies grow and expand, they can lose their hold on a niche. Environmental forces outside of a company’s control can also cause a niche to appear and disappear. Understanding what causes a niche to appear to disappear means understanding the synchronization between the company and the market of the niche.
What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this?
According to our text, “Cost leadership is the ability of a company or a business unit to design, produce, and market a comparable product or service more efficiently than its competitors; differentiation is the ability of a company to provide unique and superior value to the buyer. This may include areas such as product quality, special features, or after-sale service,” (Wheelan, 175). Delivering on both of these strategies would be highly unique and rare, but there are some companies that come to mind. I feel Amazon originally met the criteria for being a cost leader and differentiator: they were able to bring consumers to a single website to find all their goods for reasonable or below market prices. Amazon set the pace during the evolution of the internet as leaders in online shopping and really had nothing stopping them. In my recent experience, however, I seem to have noticed lackluster service. Prices aren’t as competitive and the things that drew me to using Amazon over brick and mortar stores, such as fast shipping, have been failing. But I also feel this has to do with me not being a Prime member and therefore not a valued customer.
 
Wheelen, T. L. (2018). Strategic management and business policy: globalization, innovation, and sustainability (15th ed.). New York, NY: Pearson.
 
 

 
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Management and Organisation Case Study

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L3   Language Literacies Learning
Case Studies
 
 
 
 

 
 
Case studies are descriptions of situations which you will likely encounter within your chosen discipline. They ase may be presented as essays, reports or in specific templates provided to you so you will need to carefully analyse the task you have been given and look at the particular requirements of your assignment.
What is the purpose of a case study ?
 
 
Case studies provide you with the opportunity to:

  • think about the complexities of real-life situations that you may face in the workplace;
  • make connections between the theory you have learned to real-life practice, and
  • provide realistic, reasonable and practical solutions to real-life problems.

 
 
What kind of thinking is needed?
 
 
Your lecturer is looking for you to demonstrate an ability to think critically and analytically. This includes:

  • methodically and systematically  analysing the situation
  • identifying all of the issues
  • exploring all aspects of the issues in depth
  • analysing potential implications, outcomes or relevant considerations
  • making connections between the case and the theory

 
To do this successfully, you need a step by step process to think about the possibilities connected to each element of the case.
 
How do you prepare and complete a case study?
 

Analyse the case

Reading the case and then re -reading it is not sufficient as an analytical process. To really examine in depth all of the possible issues included in th e case, you need to read and think at the same time. Constructing a brainstorm of all possibilities at this stage may help you ensure who have not missed some important information. Some things to consider when analysing a case are:
 

  • What are the definite facts? – listing any definite information is a useful starting point;
  • What is happening / has happened? – list any definite actions that have occurred;
  • Who is involved? – brainstorm all of the people or organisations who could possibly be involved, and
  • What is their role? – what do these actors do and how are they affecting the case .

Developed by Language, Literacies and Learning staff                                                                                             1

Explore in more detail

Refer to your specific task and be clear about what you are being asked to do. What is the purpose for analysing the case? You may need to:

  • make recommendations
  • identify solutions
  • consider potential actions required
  • devise a plan considering all of the issues

 
These will most likely be connected to real-life work situations. Exploring the case in more detail will help you to:

  • find any details which may not be explicitly stated
  • identify what extra information is needed to complete the task

 
 

Making connections to theory

Understanding the links between the theoretical content in your course and the practical realities of the case is an essential element of any case study. Once you have a detailed analysis of the case, it will be important to:

  • interpret the case and solve the issues by creating a plan or recommendations;
  • search for literature to support your actions, decisions or choices and justify your plans or solutions, and
  • demonstrate how you have developed your ideas by referring to reliable sources.

2

 
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BUS 119 Ashford Effective Leadership Styles Skills and Vision

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Question Description

 
Prior to beginning work on this assignment, read and review Chapters 1-8 of Introduction to Leadership: Concepts and Practice. Additionally, review the Week 3 Weekly Lecture and Week 5 Final Paper pages.
By the end of Week 3, you have covered many topics about leadership (Chapters 1-8). You have taken self-assessment surveys, created journal entries on leadership, and have begun to understand some of your own strengths and weaknesses with regard to leadership. In addition, you started building your Final Paper in the Week 2 Effective Leadership assignment.
This week you learned that leadership is a skill that can be learned, the importance of developing a strong vision, and the relationship between effective leadership and productive work. This assignment will help you continue building your Final Paper. As a reminder, the Final Paper will allow you to choose a chief executive officer (CEO), chief operating officer (COO), or other business leaders and learn about them, their skills, traits, strengths, and weaknesses as well.
This paper will build upon your Week 2 Effective Leadership assignment. You will incorporate the feedback you received from your instructor from the Week 2 Effective Leadership assignment and add the content for this paper into the same document. Sections A and B were completed last week, and this week you will add Section C. Update your title page, add any new references to your references page, and update your introduction and conclusion.
Section C: Address all of these bullets (create an appropriate APA heading—do not label as “Section C” in your paper):

  • Identify which one of the six dimensions you have learned about (i.e., trait, ability, skill, behavior, relationship, and process) seems to be the most obvious for this person.
  • Describe the biggest challenge this leader had to face and how was it overcome.
    • Identify the trait or skill the person used to overcome this challenge.
    • Explain if the leader was successful in overcoming the challenge and why or why not.
  • Describe the style of leadership this person exhibits (i.e., authoritarian, democratic, or laissez-faire).
    • Provide specific examples for why you chose this style.
  • Explain emotional intelligence and its importance as a leadership skill.
  • Describe the model of primary leadership skills and its components.
  • Explain the importance of a leader following and communicating a vision and setting the tone.

It is strongly encouraged that you receive feedback on your paper using the Ashford Writing Center before submitting this assignment. It is recommended that you submit your paper for a paper review at least two days before your assignment is due in order to receive feedback and implement it into your paper before submitting your paper to Waypoint. For instructions on how to use this feature, please review the Ashford Writing Center Paper Review (Links to an external site.)Links to an external site.web page.
The Leadership Styles, Skills, and Vision paper

  • Must be four to six double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.)Links to an external site.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted

For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.)Links to an external site..

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.)Links to an external site. resource in the Ashford Writing Center for specifications.

 
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