Global Economy Context: U.S. & International Health Care Markets

Global Economy Context: U.S. & International Health Care Markets
 
International Paper
 
Resources: Business Proposal Project and Macroeconomics Policy &
Implications assignments
Write a paper of no more than 1,750 words, supposing 5 years have passed and your organization is looking to expand overseas. You have already identified a market and population in another country that has unmet demand for your service. Address the following in your paper:

  1. Would the price be more or less than what you charge domestically?
  2. Will you hire domestically or outside the country?
  3. What are barriers to entry?
  4. Are there any limits of supply?
  5. How will foreign consumers react to your service offerings?
  6. How will you pay for imports and receive payments for exports?

Format your paper consistent with APA guidelines:

  1. Use week 2, 4, and 5 paper (Frank Drug Store) as a reference in this assignment.

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Economic Terms and Health Care History

Describe the history and evolution of health care economics and the timelin of health care funding, using economics, supply and demand, macroeconomic,
microeconomic, demand curves, elasticity, inelasticity, and gross domestic product.


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Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products.

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.
That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, andmost importantidentification of the customer.
Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.
Write a three to four (3-4) page paper in which you:
1.Justify the purpose of the selected health care establishments’ product(s) / service (s) and their associated life cycle(s). 2.Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages. 3.Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide. 4.Outline a survey to capture patients’ expectations regarding the delivery and / or accessibility of product(s) / service(s) identified. 5.Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Analyze how products evolve through the four stages of the product life cycle. Determine the appropriate product succession planning efforts of health care services. Examine the marketing research process and market segmentation strategies in the health care industry. Evaluate marketing research tools involved in the marketing process. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics


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HSA 520 Final Exam Part 1

1) An information-inquiring culture has transparent: Answer
information discovery.
Core values.
direct reports.
accounting and finances.
2) Emerging trends that are encouraging heathcare executives to become interested in developing innovative, integrative, and cost-beneficial HMIS solutions include: Answer
wireless, user-friendly portables.
tape recordings.
X-ray films.
accessible records
3) An information-discovery culture ensures: Answer
critical information about due processes.
sharing of insights freely and encourages employees to collaborate.
sensitivity for privacy.
giving up the power of controlling others.
4) The genesis of Health Management Information Systems (HMIS) goes back to the roots of numerous areas, including: Answer
computing privacy.
information economics
multidimensional data sets.
medical policies.
5) The executive who oversees the financing function, budgeting, and funding of the health services organization”s operating programs is the: Answer
CEO
COO
CFO
CPO
6) Question 6
Effective communication is essential for forming all kinds of work relationships, especially for: Answer
delivering one-sided, manager to subordinate, communication.
telling board members what is going to happen.
providing clear, firm autocratic orders.
building strong social networks among key stakeholders.
Question 7
As a trustworthy leader, the senior executive must have the ability to: Answer
exude trust from their direct reports and corresponding followers.
develop a top-down working relationship with followers.
articulate how or why certain things are or are not being executed without explanations.
dictate to others on how to manage their time. Question 8
In a healthcare services organizational context, the mission, goals, and objectives of the health organization determine how: Answer
to evaluate verified data.
to verify the veracity of amassed healthcare information.
HMIS should be incorporated throughout an organization.
to network computer systems and functional tasks.
Question 9
The role of the CEO or CIO to oversee the use of HMIS in any healthcare services organization requires that the individual has been trained and has experience and mastered a certain set of: Answer
rules and laws.
strategic, tactical, and operational IT competencies.
department goals and strategies.
efficient business processes.
Question 10
Within the context of healthcare services organizations, there are many published examples of Internet use, including: Answer
PowerPoint presentations.
access to online insurance service data.
access to personal credit scores.
final reports developed in ACCESS.
Question 11
The 2006 Pew Internet and American Life Project survey found that the following users seek health information online in the United States: Answer
1 of 10
5 of 10
8 of 10
10 of 10
Question 12
The digital divide stands to affect: Answer
telecommunications.
health quality.
myriad online activities.
information associations.
Question 13
URL stands for: Answer
uniform relocation lab.
universal resource locators.
uniform restructuring link
usability relocation link
Question 14
Customer relationship management (CRM) software must be designed with the following in mind. Answer
An in-depth recognition of its customers” specific needs.
Strategic communication is for different types of software.
Enhancement of existing programs and services.
Creative services that would progress and fulfill the organizational long-term goals.
Question 15
SCM ensures readily available access to: Answer
order tracking.
return on investment (ROI).
health maintenance organizations (HMOs).
demand printing. Question 16
The primary goals of supply chain management (SCM) are: Answer
to achieve increased efficiencies with regard to information flows and exchanges between the organization and its external parties.
to satisfy the need for economies of scale.
to increase the volume of daily purchasing.
to decrease efficiencies with regard to information flows and exchanges.
Question 17
Existing ERP packages include: Answer
HMOs.
Oracle.
SCM.
HMIS.
Question 18
For practice management systems delivered from private healthcare organizations and hospitals, electronic billing and patient scheduling are being developed for numerous benefits, including: Answer
keeping manual follow-up procedures.
reducing, or possibly eliminating, all paper-based forms for which healthcare services organizations are especially vulnerable.
increase the accuracy of billing/coding.
eliminating electronic order processing Question 19
Issues that may arise with a RHINO setup like the Mayo Clinic”s include problems with: Answer
maintaining separate processes as previously developed.
using insurance companies to iron out problems.
difficulties with patients.
data shadowing and the need for creating interfaces to communicate among disparate platforms and software. Question 20
One of the stated goals of HL7 collaboration is to: Answer
develop coherent, extendable standards that permit structured, encoded healthcare information of the type required to support patient care.
sustain interoperability
enhance existing programs and services.
create services that would progress and fulfill the organizational long-term goals. Question 21
Consolidation, sometimes purported as a market-sheltering activity occurs when: Answer
the central processing unit (CPU) of a computer is shared.
the program instructions and data provides the CPU with a working storage area.
two or more comparable healthcare services organizations combine to augment or preserve market power.
read-only memory (ROM) is shared. Question 22
EHR will be one of the most costly project expenditures that a healthcare services organization will undertake, with regard to the investments of time and money and the resultant challenge of returns on investments (ROI). This is due to: Answer
the significance of the returns to be realized from an EHR implementation remains a concern for many healthcare executives.
the program instructions provide the CPU with a working storage area.
two or more comparable healthcare services organizations combine to augment or preserve market power.
read-only memory (ROM) is shared. Question 23
When combined with various other workflow tools, computerized physician order entry (CPOE) can also be useful in providing information about: Answer
manual follow-up procedures.
reducing paper-based forms.
patient scheduling.
eliminating electronic orders.
Question 24
Three categories of healthcare data are required, almost universally, by healthcare services organizations for supporting their planning and decision-making activities, and one of these is: Answer
vital statistics.
environmental statistics.
census statistics.
consensus statistics. Question 25
Substantial administrative and clinical benefits can be achieved, should a universal EHR system be finally realized and these include: Answer
increased paperwork.
greater documentation errors.
easy dissemination of critical patient information to other care providers for follow-up assessments.
extremely slow accessibility of patient records universally. Question 26
Language interoperability challenges include: Answer
operating system interoperability.
semantic differences.
data stored in different database platforms such as Microsoft SQL server.
different HMIS have been designed and developed by different IT providers. Question 27
WSIHIS provides user interfaces that provide: Answer
encapsulated business logic in a shared middle tier.
data related to patients” medical profiles and information about the progress and status of treatment.
medical content generated dynamically based on a specific patient”s medical profile.
client applications that will access the same middle tier. Question 28
Technically, most legacy systems were developed using different languages such as: Answer
Java or Visual Basic.
Linux operating systems (OS).
Microsoft SQL server.
Macintosh operating systems (OS). Question 29
In the United States, Europe, and elsewhere, growing demands for health care due to an aging population and the slowing down in mortality rate among older adults over the last few decades have led to: Answer
an increase in non-profit organizations.
less need for sensor-based monitoring.
further growth and development of mobile health care.
less demand for medical devices. Question 30
Core functions of WSIHIS are based on different Web services, including: Answer
standardization service.
the appointment service.
census statistics service.
implementation service.


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