MGT397: Consumer psychology

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Module Code: MGT397 Coursework Code: 1
Module Title: Consumer psychology
Date Available: April 2020
Submission details: 
Deadline: Monday 8th June 2020, 12pm (noon)

Electronic submission only through BLACKBOARD/MOLE
Students should note that the time of submission is taken from once the document has been successfully uploaded and confirmed – this may take more than five minutes during busy periods. Late penalties will be applied to any work submitted from 12.01pm on 8th June 2020 onwards. Details of how to calculate a late penalty can be found in the UG Handbook. It is the student’s responsibility to ensure the document/file has uploaded successfully.
When submitting students must:

  1. Include a completed cover sheet (available from BLACKBOARD/MOLE)
  2. Use ‘Student Number, MGTXXX-1’ (e.g. 150011001-1 MGT397) as the document’s file name and also as the Assignment Title in Turnitin.
Contribution to Final Mark for Module:
100%
Maximum Word Length: 2000 words excluding title page, contents page, references section, bibliography.
This word limit includes the content of any tables, diagrams etc. but excludes the reference list. No appendices are allowed. If you exceed the word length you will be penalised.  For details see the Management School Handbooks
Requirements:
This assessment requires you to reflect on your own recent purchases and to analyse your behaviour using consumer psychology models, theories and techniques etc. learnt during the course of the module. To begin, choose two recent purchases (in the last year), one from each of the two categories below:
1. A product or service that you bought for yourself.
2. A product or service that you bought for somebody else.
For each of these purchases you must reflect on why and how you made the purchase using the theories, models and areas we have covered in the module. For each purchase highlight and apply, models/theories/areas that explain your purchase the best. Make sure you choose different theories/models for each of the purchases. Through the application of models/theories etc. you will be able to dissect and scrutinize various aspects of your decision making processes and should be able to comment on various aspects such as conscious or unconscious influences, planned or impulsive/ irrational aspects, emotional or cognitive components and ethical or unethical elements etc. You are not required to conclude on whether your decisions or purchases were correct or incorrect.
Theories/models which were discussed in the lectures do not need explanations or descriptions in your assignment. The focus is on application on these in your reflection. You must use at least one theory/model covered in the lectures in your assignment. You can also include other theories/models and examples of consumer research from your additional reading from journal articles. If you use a theory/model, which has not been covered in the lectures, you will need to explain this briefly in the assignment. However, be aware that lengthy descriptions or inclusion of too many new theories or results of too many studies of consumer research will use your word count quickly. You can also draw on non-academic literature such as industry examples and case studies.
A word count breakdown is suggested below along with the general structure of the assignment. However, this breakdown of words and structure is simply a guide; you may choose to present your assessment in a different format if you feel this is appropriate. For each assignment section use both numbers and a heading/subheading and signpost that you have covered both types of purchases and which theories you are using to explain each one.
1. Introduction: approx. 100 words 2. Background for the product/service you bought for yourself (when did you buy it, what specifically did you buy, where were you when you made the purchase, where you alone etc.): approx. 150 words 3. Reflection of the decision making process for the product/service you bought for yourself. This reflection must include a reflection on issues related to ethics or sustainability aspects of your product/service and your own decision: approx. 750 words. 4. Background for the product/service you bought for somebody else (when did you buy it, what specifically did you buy, where were you made the purchase, where you alone etc.): approx. 150 words 5. Reflection of the decision making process for the product/service you bought for somebody else. This reflection must include a reflection on issues related to ethics or sustainability aspects of your product/service and your own decision: approx. 750 words.           6. Conclusion: approx. 100 words.
 

Assessment criteria <40%
(Fail)		 40-44%
(Pass)		 45-49%
(3rd  class)		 50-59%
(2.2 )		 60-69%
(2.1)		 70-79 %
(1st class)		 80 % and above
(1st class)
Knowledge and understanding of consumer psychology and marketing theories and principles applied to purchases (25%) Insufficient understanding and selection of the most appropriate theories Limited understanding and selection of the most appropriate theories Some understanding and selection of the most appropriate theories Good understanding and selection of the most appropriate theories Very good understanding and selection of the most appropriate theories Excellent understanding and selection of the most appropriate theories Outstanding understanding and selection of the most appropriate theories
Critical assessment and application of consumer psychology theories to purchases (30%) No critical assessment and application of relevant theories/ concepts. Limited critical assessment of relevant theories/ concepts, and minimal application.
 		 Some critical assessment of theories/ concepts, and some application.
 		 Good critical assessment of theories/ concepts, and some application.
 		 Very good critical assessment of theories/ concepts, and good application.
 		 Excellent critical assessment of theories/ concepts, and good application.
 		 Outstanding critical assessment of theories/concepts, and excellent application.
Ability to draw upon relevant academic literature including consumer research & industry/marketing examples to inform and support the purchase analysis (20%) No use of academic literature and examples which may be inaccurate or misunderstood Very limited range of both academic literature and industry examples which is used largely descriptively. Limited range of both academic literature and industry examples which is used largely descriptively. Draws upon some academic literature and industry examples but may be limited in range or be used in places descriptively. Draws upon a range of academic literature and industry examples to inform and support the analysis. Draws upon a wide range of academic literature and industry examples to inform and support the analysis effectively. Draws upon an exceptionally wide range of academic literature and industry examples to inform and support the analysis effectively
Reflection on any ethical and sustainability-related issues (15%) No consideration of relevant issues Limited consideration of relevant issues. Some consideration of relevant issues Good consideration of some relevant issues Very good consideration of most relevant issues Excellent consideration of all the relevant issues Outstanding consideration of all the relevant issues
Presentation and referencing (10%)
 		 Poor presentation with many errors in syntax and spelling. Not using the Harvard method. Satisfactory presentation with significant weakness in syntax and spelling. Harvard method used minimally and with significant amount of errors. Satisfactory presentation with satisfactory syntax and spelling errors. Harvard method used partially and with some errors. Good presentation with good syntax and spelling. Harvard method used largely and with some errors. Very good quality presentation with very good syntax and spelling. Harvard method used throughout and with minimal errors Excellent presentation with  very good syntax and spelling and/or fluent expression. Correct use of Harvard method throughout. Outstanding presentation with flawless syntax and spelling and/or fluent expression. Flawless use of Harvard method
Referencing: you must reference your work correctly using the Harvard method.  Failure to do so will result in the deduction of marks and possible proceedings under the University’s Regulations as to the Use of Unfair Means
Independence of working:
You are reminded of the University’s Regulations on the Use of Unfair Means, which are outlined in the School’s Handbooks.  Should you be found to be in breach of them you will be subject to disciplinary procedures.
Other Submission Details:
NA
 
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NUTRITION BEHAVIOR CHANGE PROJECT:

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Choose a nutrition behavior that you wish to change or improve over the course of our
semester.
This project should be typewritten, 12 point font, 1-inch margins, double spaced on 8 ½
x 11” paper. A minimum of 3 pages should be submitted (including journals). There are
3 parts to this project :
1. Introduction Questions (40 points)
2. Daily Log/ Journal (30 points)
3. Evaluation (30 points)
Part 1- Introduction:
With a little information, knowledge, and practice you can make the kind of choices that
will positively affect your future. For the next 21 consecutive days you will focus on a
goal to improve one specific area of your life. Maybe you want to improve your nutrition
and give up junk food. Maybe you need to exercise more.
Healthful nutrition/dietary practices( cutting out junk food, reducing salt,
drinking more water, losing weight, gaining weight…)
OR
Physical Fitness ( starting an exercise program, lifting weights, adding muscle
mass…)
Remember: In order for behaviors and habits to change you must first have a plan of
action and second be 100% committed to work at it.
1. Identify the problem your goal will be centered around.
2. Keep track of your food or Exercise habits for three days.
3. Enter data and perform computer analysis; print required reports. Use the
printouts from your dietary analysis to complete the assignment.
4. What is your goal- be specific.The goal must be S.M.A.R.T.
Specific
Measurable
Attainable
Realistic
Timely
5. Describe your plan in detail: What support or food or equipment will you
need? What will your toughest obstacles be? What is your plan to get through
the obstacles? What are the costs of not changing this particular behavior (5
years from now, 10 years from now, 20 years from now).How do you see this
benefiting you (5 years from now, 10 years from now, 20 years from now).
Part 2- Daily Logs- must track 21 days, only submit 3
days. Use an App or Supertracker.org to track your
behavior.
Attach Your Food Record and 3-Day Average print-outs.
FREE APP:
MyFitnessPal: Tracks your calories ( My favorite)
Lose it!: Helps you lose weight.
Fooducate: This free app lets you scan the barcode of any product, then gives you a
letter grade, the number of calories per serving, and additional relevant health-related
information.
True Food: This free app from the Center for Food Safety is filled with tons of great
information and resources, as well as ways you can take action.
Locavore: As soon as you start this free app, it finds your location and displays a list of
local fruits and vegetables currently in season.
Is That Gluten Free: You can search their database of over 23,000 items to find out if
food is gluten-free.
Purpose: To provide you with an assessment of the nutritional adequacy of the
foods you eat and to help you plan a dietary change that could potentially benefit your
health.This assignment gives you a wonderful opportunity to become aware of your
eating and the nutrients you consume. You will be graded on the quality of your work,
not the nutritional quality of your diet. The purpose of this assignment is to help you
make the connection between your diet and what you learned in class. The assignment
is divided into 3 parts.
Part 1. Keep track of your food intake for three days.
Part 2. Enter data and perform computer analysis; print required reports.
_______________________________________
Record all the food and drink that you consume throughout the day for three days;
record one weekend day and two weekdays. The daysdon’t have to be in a row. It’s
most important that they are “typical” days and represent how youcommonly eat.
Food Recording Basics:
Be specific – Please record all the foods you consume throughout the day. For
example, if you eat a hamburger, please record each part of the sandwich (i.e. the bun,
the meat, the toppings, etc.).
Be exact – (as much as possible). Remember to include sugar and cream added to
coffee or tea; butter, margarine, jam orjelly on toast or sandwiches; sauces and gravy;
salad dressings; mayonnaise, mustard, andrelish. Include coffee, tea and diet sodas.
Be diligent- Try to stick to the food recording protocol as closely as possible. Try to set
aside a certain time each day to enter your foods into the Computer.
Be prepared – If you are going to be away from a computer for an extended period of
time, record foods in a small notebook.Do not wait until the end of the day to try to
remember what you ate previously. Recordwhat you eat throughout the day
Be honest – You are not going to be criticized or judged on the foods you eat. All
information regarding your food intake is confidential, so report honestly and accurately.
Part 3- Evaluation, reflection and analysis of journals.Use the printouts
from your dietary analysis to complete the assignment. Once you have gathered
your journal entries, sit back, reflect and review them. You are looking for clues
to why and how you engage in the behavior. How satisfied are you with your
performance? Have you achieved your goals, why or why not? What obstacles
did you face? What is your prediction for the future? How will you change or
continue to self-regulate your behavior? What did you learn about yourself
throughout this process?
Assessment of Journal Questions
Using the food printout,write the one food in your list that is
the highest source for each of these nutrients.
Nutrient Highest food source
Calories (Calories)
Protein (Pro)
Fat (Fat)
Carbohydrate (Carb)
Fiber (Fiber)
Sodium (Na)
Saturated fat  (satF)
Monounsat fat (monoF)
Polyunsat fat (polyF)
Cholesterol (Chol)
1. What was your average calorie intake per day?
2. The acceptable range of carbohydrate intake is 45 to 65% of daily calories. How
does your intake compare to this recommendation?
3. The acceptable range of fat intake is 20 to 35% of daily calories. How does your
intake compare to this recommendation? What is the breakdown between Mono,
Poly and Saturated fat intake?
4. If your fat intake is higher than the recommendation, which specific foods in your
three day intake could you reduce, eliminate or replace with other foods in order to
lower the fat content?
5. On average, how many milligrams of cholesterol did you consume per day?
6. How does your dietary cholesterol intake compare with the suggested limit of 300
milligrams a day?
7. Using the following formula calculate your RDA for protein (show all calculations):
 Current body weight in kilograms x 0.8 grams protein/ kg of body
weight = Protein RDA.
8. The acceptable range of protein intake is 10 to 35% of daily calories.  How does
your intake compare to this recommendation?
9. It is recommended that most adults limit their sodium intake to 2000 milligrams per
day. On average, how many milligrams of sodium did you consume per day?
10. If you exceeded the recommended limit what changes could you make in your three
day record to lower sodium intake?
11. The recommended daily intake for fiber is 25 grams for women and 38 grams for
men. How does your daily fiber intake compare to this recommendation?
12. List five changes you could make in your three day record that would increase your
fiber intake, if necessary.
13. How many ounces of fluids do YOU need each day? (weight (lbs) divided by 2 =oz
of beverages/day).
14. Do you consume enough fluids (water, juice, tea, etc) to stay hydrated?
15. Do you think you need to take a daily vitamin supplement? Use the “Food Sources”
chart on the last page to explain why or why not.
SUMMARY-Your Perspective
16. What was most surprising about YOUR diet analysis?
17. Describe 2 ways that YOUR eating promotes YOUR health. Explain the benefits.
18. Describe 2 ways that YOUR eating isn’t health promoting. How would you benefit
from changing this? What health problems might you face in 20 years if your dietary
patterns remain the same?
19. How might you go about modifying your diet to make it healthier?

 
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Classrooms decide the future of the nation

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Classrooms decide the future of the nation
Education
Essay
MLA
6 pages
7 sources
Paper details:
The essay should meet the requirements to qualify bureaucratic examinations, having comprehensive outline; introduction and conclusion with body paragraphs according to the outline


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International Business Research Project

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International Business Research Project
Title International Business Research Project Prefered Language style English (U.S.)
Type of document Research Paper
Number of pages/words 5 Pages Double Spaced (approx 275 words per page)
Subject area Company Analysis
Academic Level Undergraduate
Style APA
Number of sources/references 5
Order description:
All of the instructions below. Including the proper APA guidelines. They are very important to stick to, my professor is very particular about the format and grammar. Also, The rubric is included in the documents. This project will have 4 additional sections. If it is at all possible I would like the same person to work on them. Thank you in advance for your help.
International Business Research Project
Objectives
The purpose of this Course Project is to engage students in understanding the far-reaching challenges and opportunities of operating an international business. Upon the completion of this Course Project, students will also have a greater appreciation of how culture, political systems, society, and other factors impact business practices not only domestically but internationally.
Guidelines
The Course Project must be comprehensive and follow the following analytical stages.
There are four sections in this Course Project and are due at the end of Weeks 2, 4, 6, and 8. At the end of Week 8, you will submit a complete report containing all sections along with a cover page, table of contents, body text with appropriate subtitles, references page, and appendices. There is a separate reflection document which students will complete individually and submit.
Each section should be two- to three-pages in length with appropriate references shown on the references page. The final report should be 8- to 12-pages in length not including the cover page, references page, and appendices. If embedded images are used, they should be sized appropriately and integrated with the text.
Sections should be formatted according to DeVry’s APA guidelines. Refer to the Files section of the Course Menu for the DeVry Manual on APA as well as other supporting documents.
Even though this is not a scientific-type writing assignment and is mostly creative in nature, references are still very important. At least five authoritative, outside references are required (anonymous authors or web pages are not acceptable). These should be referenced following APA guidelines.
Appropriate citations are required following APA guidelines.
All DeVry University Policies are in effect, including the Plagiarism Policy.
Please post any questions about these papers in the Course Q & A Forum in the Introduction and Resources module.
Your report will be graded on quality of research, quality of paper information, use of citations, grammar, and sentence structure (see rubrics below).
• Suggestions for Preparing Your Report
• Apply a three-step process of writing: Plan, Write, and Complete.
• Prepare an outline of your research paper before you go forward.
• Complete a first draft and then go back to edit, evaluate, and make any changes required.
• Consider using visual communication to further clarify and support the written part of your report.
• Use graphs, diagrams, photographs, flowcharts, maps, drawings, tables, and charts.
Section Outline
Section 1: Business Profile
• Name, history (background), and ownership (private, public, government, or mixed)
• Country or countries where the business operates
• Stock exchange identifier and listing
• Description of the products and services (4 P’s) offered and where sold
• SWOT analysis
Section 2: Competition, Social, and Economic Factors
• Competition
• Demographics of consumers
• Organization structure
• Entrance and exit strategies
• Government structure and economic indicators
Section 3: Marketing, Operations, and Human Resources
• Marketing strategies
• Pricing strategies
• Global operations and supply chain
• Compensation and appraisal system
• Employee culture, employer relations, and practices
Section 4: Global Finances
• Exchange rates
• Sources of funds
• Stock performance
• Accounting practices (GAAP and IFRS)
• Financial performance
Reflection
• Initial thoughts about this project.
• What learning growth have you experienced?
• Thoughts on this project and its effect on your professional career.
• Suggestions for improving this Course Project.
• Thoughts on working individually or in a team of three.
Section 1: Select and Profile a Foreign Business
Due to globalization, there are a multitude of businesses that you can select. You have the option of selecting any legal business operating in a foreign country that is listed on a major stock exchange. You should select a business that is of interest to you and has information available for your report. In this section, you would provide an in-depth profile of your selected business covering items A through E.
Section 1: Business Profile
Description
Items Needed
• Name, history (background), and ownership (private, public, government, or mixed)
• Country or countries where the business operates
• Stock exchange identifier and listing
• Description of the products and services (4 P’s) offered and where sold
• SWOT analysis
APA format; no typing, spelling, or grammatical errors
• Cover page
• Table of contents
• References
• Appendices
Section 2: Competition, Social, and Economic Factors
This section should present an analysis of the operating environment for your selected business. It should include graphs and tables either embedded within the body text or in the appendices. Make sure you provide the appropriate sources for material that is not original.
Following are some questions to ask:
• Who are the competitors?
• Who purchases the products and/or services?
• How is my foreign business organized (e.g., flat, tall, matrix)?
• What are the various strategies for entering this country?
• What role does the government play in the operation of the business?
There are several sources from which the issues can be determined. They include business documents, textbooks, annual reports, business or government web sites, and published articles.
In this section, you would provide specific information on your selected business covering items A through E.
Section 2: Competition, Social, and Economic Factors
Description Items Needed
• Competition
• Demographics of consumers
• Organization structure
• Entrance and exit strategies
• Government structure and economic indicators
APA format; no typing, spelling, or grammatical errors
• Cover page
• Table of contents
• References
• Appendices
Section 3: Marketing, Operations, and Human Resources
This section should present an analysis of the marketing, operations, and human resources for your selected business. It should include graphs and tables either embedded within the body text or in the appendices. For example, you could include a map showing where products or services are sold. In addition, you could have an illustration of the supply chain system showing the sources of materials and labor used throughout the world. Make sure you provide the appropriate sources for material that is not original.
Following are some questions to ask:
• How does my business market their products or services?
• How are prices established?
• What are the criteria for selection of suppliers?
• What are the wages of the employees? Competitive to similar businesses?
• What is the culture of your business?
There are several sources from which the issues can be determined. They include business documents, textbooks, annual reports, business or government web sites, and published articles.
In this section, you would provide specific information on your selected business covering items A through E.
Section 3: Marketing, Operations, and Human Resources
Description
Items Needed
• Marketing strategies
• Pricing strategies
• Global operations and supply chain
• Compensation and appraisal system
• Employee culture, employer relations, and practices
APA format; no typing, spelling, or grammatical errors
• Cover page
• Table of contents
• References
• Appendices
Section 4: Global Finances
This section should present an analysis of financial management for an international business. It should include a list of financial resources, as well as a one-year chart on the stock performance of your business. Finally, you would describe the accounting method used by your business and how you would use the business’s financial statements to analyze their business. Make sure you provide the appropriate sources for material that is not original.
Following are some questions to ask:
• How does fluctuating exchange rates affect my business?
• Where can my business go to secure financing?
• How has my business performed in the stock market?
• What impact has the IASB had on my business?
• How has my business benefited the stakeholders?
There are several sources from which the issues can be determined. They include business documents, textbooks, annual reports, business or government web sites, and published articles.
In this section, you would provide specific information on your selected business covering items A through E.
Section 4: Global Finances
Description
Items Needed
• Exchange rates
• Sources of funds
• Stock performance
• Accounting practices (GAAP and IFRS)
• Financial performance
APA format; no typing, spelling, or grammatical errors
• Cover page
• Table of contents
• References
• Appendices
• Reflection
Think about this assignment and write a well-thought-out reflection about how this assignment influenced your thinking about international business.
Reflection
Description
Items Needed
Statements are substantive and detailed: your thoughts on the project overall, actions taken, choices made over the course of the project, what learning and growth has occurred, your thoughts on the role of this project in developing a professional understanding, and competency in the world of international business.
APA format; no typing, spelling, or grammatical errors


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