Strategic Analysis: Tools & Techniques-Post Holdings buying Weetabix

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Strategic Analysis: Tools & Techniques – Coursework 1
This assessment is 50% of the overall grade
Task
Present a critical strategic analysis of the current Strategic Change within the
following case:
Post Holdings buying Weetabix
You are required to cover the following topics covered in the module:
 Strategic Position of the company
 Stakeholder Analysis
 External Analysis
 Industry Analysis
News & Web Links
The links below provide some starting points but students MUST add their own detailed
research to develop the analysis:
http://www.bbc.co.uk/news/business-39625715
https://www.weetabixfoodcompany.co.uk/press/news-archive/post-holdings-completesacquisition-of-weetabix
The following structure is required for the submitted report:
 Introduction to the report
 An evaluation of the relevant levels of strategy
 A critical evaluation of the key stakeholders
 External Analysis – using PESTEL to identify and explore key trends
 Industry Analysis – using 5 Forces to critically analyse the relevant industry factors
 Conclusion
The coursework is an individual piece of work. It will be 3,000 words, inclusive of
appendices (+/- 10%). Please note that text in diagrams or tables will count towards the
word count.
University of South Wales (USW)
It is important that attention be focused on a strategic appraisal of the company as opposed
to providing lots of interesting facts over what interests you or what you find on the
internet. Assessment will focus on students’ abilities in applying strategic models and
frameworks in a coherent manner that enables them to develop a clear strategic view of the
strategic position being studied. You do not need to reference many academic sources in
this element of the assessment, but you must reference sources of company or market
information. Furthermore, you must reference sources for any theoretical background
that you decide to include.

 
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Social Impacts of Technology

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Paper details:

I need you to find credible resources facts about the following topics. these facts will be put on a poster – like an infographic. But make sure they are credible resources/information. Here is what is required.

1. showcasing past or current technology and how it has impacted society. Impacts should include positive & negative, and the intended & unintended. Your infographic should communicate the social impacts in a visually compelling way to an audience that has at least a high school diploma. You should use facts and data from credible sources and cite them in a way that adds to the credibility of your work.
2. Applying Technological Stewardship to the Development of a Technology
Create a second infographic on a future or emerging technology(Choose one of the following techs: Artificial intelligence
Internet of Things
Blockchain
Autonomous Vehicles
Additive Manufacturing). Choose relevant principles of technological stewardship and showcase how these principles can be used to develop this technology. Your infographic should also convince the audience why it is important to use these principles. Assume your audience consists of the present or future developers of technology.
Please provide sources if possible
Please see below information for clarity of what is expected.

  1. Social Impacts of Technology

Create an infographic showcasing a past or current technology and how it has impacted society. Impacts should include positive & negative, and the intended & unintended. Your infographic should communicate the social impacts in a visually compelling way to an audience that has at least a high school diploma. You should use facts and data from credible sources and cite them in a way that adds to the credibility of your work.

  1. Applying Technological Stewardship to the Development of a Technology

 
Create a second infographic on a future or emerging technology.Choose one of the following technologies
Artificial intelligence
Internet of Things
Blockchain
Autonomous Vehicles
Additive Manufacturing.
Choose relevant principles of technological stewardship and showcase how these principles can be used to develop this technology. Your infographic should also convince the audience why it is important to use these principles. Assume your audience consists of the present of future developers of technology (e.g. professionals, Future students).

 
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marketing strategies

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“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.”

“The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.”
Critically analyse this statement using Amazon as your case study organisation. You should aim to show whether customer voice drives strategic marketing decisions in this organisation making reference to relevant academic literature in the process
 
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Strategic Marketing MK4S34

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Module Assessment Strategic Marketing MK4S34

The learning outcome will be assessed in the following ways:

1. The completion of an individually prepared written assignment which reports on a live strategic marketing activity / case study. This will consist of 4800 words (+/- 10%) and worth 80% of the overall mark.
2. A piece of self-reflective writing that critically appraises the marketing activity / case study. This will consist of 1200 words (+/- 10%) and worth 20% of the overall mark.
Following the in class ballot, the department store, John Lewis has been chosen overwhelmingly by you as your case study for this assessment: The Doctor Who Experience was favoured by around 6 people and The Other Room by just 2.
We will however, be using these rejected companies in other tasks, so your research will prove to be useful as we progress through the module.
Assessment Task
Assignment 1
‘Marketing strategy must be multi-faceted, realistic and implemented consistently over time.’
Critically analyse the strategic marketing objectives of John Lewis in light of the above statement in order to establish the level of success of strategic marketing within the organisation. You should make reference to relevant academic literature in the process (4800 words).
Assignment 2
Critically reflect on the marketing processes used by John Lewis to communicate to you as a stakeholder of the organisation (1200 words).
To pass this module an overall minimum of 40% must be achieved.
 
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