348SAM : Managing Business Responsibly

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Assignment Brief : Essay Plan

  1. Consider the attached extract taken from a Strategic Management text (Finlay, P., 2000).
  2. a) Identify the main discourses (taken-for-granted’s) in the text; b) discuss alternative ways that the information might have been presented i.e. alternative discourses and c) how might these alternatives change your understanding?

 
Notes
Discourses (as we are using the term here) are ideas that the author presents as taken-for-granted truth(s) and therefore does not fully explain to the reader.  Burr’s (1995, 2003) discussion of fox-hunting discourses is particularly useful in understanding the term and the online book and additional notes within the module web should help you to get your plan started (particular reference to lectures 2 and 3, seminar 2, and  chapters 4/8 of Burr).
A basic understanding of discourses is very useful in helping us to appreciate the nature of individual truth(s).  As business people and managers this can heighten our awareness of the world that other people inhabit, heighten our sensitivity to others, and potentially reduce the likelihood of being involved in unnecessary conflict.

 
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ES1 Assignment 2 Individual essay

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The Essay
 
Students will grow in their knowledge and understanding of the subject material as we progress through this module. To this end students are expected to reflect on each week’s learning and apply it to their chosen company using a personal journal function in Nile. Journal entries must be submitted as appendix to the assignment. Students can lose up to 10% of the total available marks where regular thoughtful journals were not kept
 
In writing the essay students would be expected to refer to company group reports and accounts, analysts’ and company reports from trade and other journalsand relevant theory. 
 
Choose one company from the list below:
 

  • Atkins plc (chosen company)
  • Balfour Beatyplc
  • Carpetrightplc
  • Easyjetplc

 
 
Critically analyse the company with specific reference to models theories and techniques explored in the module.
 
Your essay should include the following information about the company:

1.    Description including: size, turnover, industry, market share, key markets, sourcing of raw materialsand other relevant information.
2.    Important financial trends for this company over 5 years.
3.    Corporate and financial actions related to the international nature of the company including major developments over recent years. Comment on key areas of strength or weakness with reference todegree of competition, geographical location, financing and implications.
 		 1000 words
 
 

Key element: Critically analyse the company with specific reference to model theories and techniques explored in the module.
 
Learning Outcome
 
To produce well-argued and critical appraisals on a wide area of the subject material and to demonstrate detailed knowledge on at least one area of the syllabus.
 
The written work should demonstrate a clear understanding of the research in the field of study.
 
Max length 2500 words.
 
The written assignment will be submitted through NILE.
Marking Criteria

Achievement of the Assessment Brief (To what extent does the work address the task set?)
·         Independent thinking and critical reflection
·         Overall achievement of learning outcomes
Content and Analysis
·         A good understanding of the theories and arguments relevant to the essay
·         A logical linkage to related literatures and critically evaluating alternative theories and/or empirical evidence
·         Use of appropriate models, concepts and theories in empirical analyses
·         Appropriate use of diagrams and illustrations
·         Originality of the study
Structure and presentation
·         A clear and coherent structure of the essay
·         The quality of language, e.g., punctuality, spelling and grammar, and using an appropriate academic standard
Referencing and Accuracy
·         Use of the Harvard reference system properly in the main text and references
 
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The Complexity of Intercultural Communication

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Task: What is the importance and the function of cross-cultural management in international
business?
Title: A nice title – clear and pertinent
1. Introduction – what is this essay about?
 The importance and value of understanding culture as a key element in successful
international business
 A brief introduction to your essay – what is it about?
2. Literature Review
a. Culture:
 The definition of culture, the function of culture in a society and the theoretical
model/framework to be used to study culture (for example, Hofstede, Hall,
Trompenaar’s models)
b. Cross-cultural Management
 Strategies and model/frameworks used to study and practice cross-cultural
management, for example, the 3-step model in the lecture notes.
3. Case studies
Choose two countries, could be your own country and a different country, or two different
countries from yours. Compare the similarities and the differences between these two
countries. Consider, what are the social changes in these two cultural backgrounds in the
past two or three decades? How do you evaluate and make arguments on these changes?
Create a simulated businesses environment that you need to manage a mixed group of
employees from these two countries; what do you need to know and to do?
Please note, in this essay, we only focus on the national cultures. We do not discuss
organisational cultures.
4. Conclusion
Briefly conclude your essay. Provide “A list of tips that global managers need to know about
cross-cultural management”.
Use at least 10 references, including 3-5 academic journal papers.
2500 words (10% margin, exclusive of reference list and appendix), submission: week 10,
Friday, 05/12/2014 to Turnitin only. Turnitin closes at 23:59.
Use Harvard System to properly reference your essay, including both in-text referencing and
end of paper reference list. Improper referencing will lead a mark loss or a fail. You should
upload a Microsoft Word document to Turnitin.

 
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BI5632 – Internet and Web Technologies Assessed Individual Coursework

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BI5632 – Internet and Web Technologies
Assessed Individual Coursework
This assignment must be submitted by 2pm on Wednesday 3rd December
2014.
Learning outcomes assessed
This assignment covers several topics of the course: Internet basics, Internet
protocol stack, web technologies and scripting languages.
The assessed learning outcomes include: understanding the Internet, its
key components and protocols, and gain more in-depth knowledge on what
is involved in web development.
Instructions
You must submit two main deliverables, one for each part of what is re-
quested in the following sections of this document. The answers to the
questions in Part I should all be present in a PDF file named part1.pdf.
For Part II, if you take option 1 you need to include all files in a ZIP file
named part2.zip, if you take option 2 your essay must be in a PDF file
named part2.pdf. Note that your submission must include both parts si-
multaneously, do not submit them separately.
You will submit your work electronically by means of the submission
script submitCoursework which can be found on the Department of Com-
puter Science’s teaching server – teaching.cs.rhul.ac.uk.
The submission will take place on that server and the script’s usage is
submitCoursework <your directory>
For example, assuming the directory with all deliverables (files) is assignment
then you should submit it by typing in the following command from its
parent directory on teaching.cs.rhul.ac.uk:
submitCoursework assignment
and then follow the instructions accordingly.
The files you submit cannot be overwritten by anyone else, and they cannot
be read by any other student. You can, however, overwrite your submission
1
as often as you like, by resubmitting, though only the last version submitted
will be kept. Submission after the deadline will be accepted but it will au-
tomatically be recorded as being late and is subject to College Regulations
on late submissions. Please note that all your submissions will be graded
anonymously. You must not include your name in any of the sub-
mission items, including file contents and directory or file names.
In addition to the procedure described above, School of Man-
agement students need to submit one hard copy to the School of
Management Reception (for this case just Part 1 of the assign-
ment). It is important that you get the identification number from the
system generated email which you will be sent shortly after you submit your
work electronically, as you will be required to enter this number on the
Student Assessment Feedback Form which is attached to your hard copy
submission.

 
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