Module learning outcomes being assessed

1. Apply modern supply chain management principles and practice, including the evolution of modern operations management theory, to business cases.

2. Analyse  the process of supply chain management decision making.

3. Apply and analyse appropriate management frameworks which can be used for the planning and control of materials and services, from the viewpoints of quality, quantity and cost analysis.

4. Appreciate and utilise the range of tools and techniques available to aid efficient and effective Supply chain managerial decision making.

Assignment Information
 
This assignment requires you to write a 1750 word original report addressing the following areas:
 
Compare and analyse the supply chain of two unrelated products of your choice. In addressing this report you should ensure that you consider:

• The overall design of the supply chains
• How decisions are made
• The role of the consumer
• The importance of quality

Area	Weighting
The overall design of the supply chains	22.5%
How decisions are made	22.5%
The role of the consumer	22.5%
The importance of quality	22.5%
Referencing and layout	10%

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
This assessment will assess the module learning outcomes 1 – 4 and makes up 50%
of the overall module mark.
Word Count Limit
Your word count includes in text citations but not the final references or appendices. If you are more
than 10% over or under the word count limit you may lose marks as a 10% penalty applies.
The contents of your References and Appendices are not normally given a specific mark (though they
may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend
that you only use Appendices for supporting material and not for the substantive part of your work.
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and
that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not
acceptable to copy from another source without acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly
cite and reference the works of others. The Centre for Academic Writing provides documents to help
you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.
Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or
copying large sections from a book or the internet are examples of plagiarism and carry serious
consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and
use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure,
please contact the Centre for Academic Writing or a member of the course team.
Return of Marked Work
Assignment Brief Template
Page 3 of 6
You can expect to have marked work returned to you 3 weeks after the submission date. Marks and
feedback will be provided online. As always, marks will have been internally moderated only, and will
therefore be provisional; your mark will be formally agreed later in the year once the external
examiner has completed his / her review.

 

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Title
International Marketing Communications Plan
Objectives
This assignment has been designed to allow students the opportunity to explore the issues of
international marketing communications from the perspective of a real organisation facing the
difficulties presented by an increasingly competitive environment and changing customer
needs.
Learning outcomes
This assignment covers the learning outcomes for the modules as documented in the module
guide and definitive document
Hand-in procedure
Please follow University policy regarding the handing in of assignments.
Mode of working
This is an individual assignment and University policy will apply in all cases of copying,
plagiarism or any other methods by which students have obtained an unfair advantage.
2
Task
You are required to do one of the following:
Choose a brand for a product or service from your own country and undertake the first part of
a Marketing Communications Plan i.e. Context Analysis, to launch the brand here in the UK.
OR
Choose a brand for a product or service from the UK and undertake the first part of a
Marketing Communications Plan to launch it in another country (could be your own country but
does not have to be).
In order to do this you need to undertake a Context Analysis of the market sector, using the
Fill framework which consists of the following sections:
Customer context
Business context
Internal context
External context
From this Context Analysis you need to identify the main issues that the marketing
communications campaign could address.
Please check your chosen brand with your lecturer before proceeding. You are advised not to
choose a retail brand and this can make the assignment more difficult.
Format for the submitted work
The work will be submitted in report format and must be no longer than 2500 words.
Supporting appendices will not be included in the word count but only those appendices
indicated in the assignment brief will be accepted. Please indicate your final word count for
the report at the end of the assignment.
Assessment criteria
In order to gain a good pass for this assignment at this level students are expected to pay
attention to the following:
Structure and clarity of expression
The fundamental features of well-structured work are expected as the norm at this level.
There will be proper attention to the type and style of the assignment and the work should
remain clearly focused, follow a logical sequence and clear sense of direction even though
multiple complex issues are addressed and be produced to a high professional standard.
Content and understanding
Extensive knowledge and detailed understanding is expected, but it is how this knowledge is
used in analysis which is equally, if not more important. Capable students will demonstrate an
authoritative awareness of relevant issues facing the organisation and their significance for
contributing to an informed, critical review of the communications context of the organisation
and its consequences for the proposed plan.
Analysis/Evaluation
Students should demonstrate an ability to identify and critically evaluate the key issues which
are most relevant to the successful development of a new integrated marketing
communications plan for the organisation. The ability to appraise and evaluate the current
market situation and the suitability of prospective strategies to fit those conditioning factors
3
and the range of stakeholders involved using appropriate concepts, theories or frameworks is
expected and students should be able to demonstrate the contribution of disciplinary
methodologies to providing a viable solution to the problems posed by the case.
Reading/Research and Referencing
Reading should extend beyond essential texts and / or general texts and encompass specialist
texts as well as the extensive use of journal articles, periodicals including professional/industry
publications in order to demonstrate a detailed and systematic knowledge base, depth of
understanding and practical professional insights. The proper, accurate presentation of
quotations and references and research data is expected and inaccuracies will be penalised, as
will the over-reliance on a single source or limited sources of information.
Application to industry
Students should demonstrate the ability to integrate theory into practice and increasing
abilities to suggest viable solutions to the problems of the case organisation within the reality
of the sector and environment in which it operates also demonstrating the ability to develop a
realistic and viable strategic vision in the industry context.
Synthesis and Originality
Students should be developing the ability to demonstrate the advanced skills of synthesis.
Providing solutions to unpredictable professional situations when necessary offering both
creativity and originality whenever possible to meet that challenges presented by the case
study.
In order to obtain higher grades students should consider the following:
 the ability to demonstrate creativity and critical analysis in the provision of original
solutions
 the ability to demonstrate greater depth of knowledge and understanding through wide
reading and varied research activities and the appropriateness of theory for understanding
and developing feasible responses to real sector-based scenarios and problems
Weighting
This assignment carries a weighting of 40% for the International Marketing Communications
module.

 

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