Business Failure Case Study

Assessment
Business Failure Case Study
100% of total mark
3,000 words (You may exceed the word limit by 10% without penalty.)
This piece of coursework will require you to research and critically analyse a
failed or failing venture. Choose a medium to large size business that has failed in
the past 10 years or is currently experiencing significant financial problems. It
should be a publicly listed company (so you can access shareholders’ reports)
and covered by reputable sources in the business and news media (e.g. Forbes,
BusinessWeek, BBC). You will use tools and concepts drawn from lecture
material and independent study to identify root causes of failure on multiple
levels and develop a turnaround or exit strategy.
A good assignment will:
• Conduct a multi-level analysis to identify and evaluate the root causes of
failure, and any changing conditions or major decisions that were central to the
failure process
• Present an overview of company performance prior to and after the time
period during which failure occurred
• Understand failure as a process rather than as an event, i.e. illustrate how
failure develops over time
• Offer considered rationale for turnaround or exit strategy recommendations
• Include a balance of analytical and descriptive writing, as well as diagrams
where necessary
• Frame and support analysis and argument with relevant academic literature
• Be clearly structured and written with references in Harvard style format
STRUCTURE and WEIGHTING
1. Introduction – Introduce the case with evidence (25%)
2. Identify – Conduct a systematic multi-level root cause analysis (40%)
3. Strategise – Develop and present a turnaround or exit strategy (25%)
4. Conclusion – Summarise and present key takeaways (10%)

 
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International HRM BHL6018

Assessment Three: Information, Assessment and Marking Criteria
Weighting of coursework: 50% of overall mark for the module
Case Study Report (3,000 words)
With regard to the case study organisation ‘Reardon’s Hotels’, complete the
following:
a) Identify the main reasons why Reardon’s Hotels choose to internationalise and
discuss which type of MNC would best suit the organisation.
b) Recruitment and Selection
i. Explain the main reasons for the internal recruitment of Hotel Manager for the
new subsidiary in southern Spain
ii. Create a person specification, and suggest proper selection method(s) for the
position of Hotel Manager. Justify your choice of selection method(s).
c) Training and Development
i. Devise a training and development strategy for the new position of Hotel
Manager for the new subsidiary in southern Spain and for the staff in the new
hotel.
ii. Provide a rationale for each component of the strategy.
d) Total Reward
i. Design a total reward strategy for the new position of Hotel Manager
specifically, and the staff for the new subsidiary in southern Spain.
ii. Justify your choice of components included in, and excluded from, the total
rewards package.
e) Outline the potential difficulties Reardon’s Hotels may encounter when opening
the new hotel in southern Spain, and suggest solutions to these difficulties.
Submission Details:
 To be submitted through Turnitin on Moodle by no later than 11.59pm on 24 th
May 2016
 Late submission will result in grade penalties.
 Assessment results and individual written feedback will be available in 20
working days after submission.
Assessment Learning Outcomes (mapped to module descriptor):
Dr Xiaoni Ren BHL6018
Page 2 of 4
 Consider the role of the MNC as central to the analysis of international HRM
 Compare and contrast national employment systems in order to evaluate the
HRM models, policies and procedures in different countries and cultural,
institutional and legal constraints
 Critically assess global integration and diffusion of HRM activities in MNCs
 Compare and contrast the different HR strategies and practices of MNCs
including international management recruitment and selection, training and
reward strategies
Key Skills: The key skills addressed through this assessment are communication,
numeracy, technology, learning and study, problem solving.
IMPORTANT: Students should refer to the assessment criteria and marking
criteria provided below in relation to this assessment.
Assessment Criteria/Guidance Notes
Students will be marked according to the following assessment criteria:
 The student should demonstrate relevant knowledge and understanding of how the
competing tensions faced by MNC’s between the local, the global and the organization
impact upon HR policies and practices.
 The student should devise an appropriate recruitment and selection strategy, and
training and development strategy for the specific international management assignment
as outlined in the case study.
 The student should demonstrate the ability to identify the key components of
an effective total reward strategy given the specific organizational context
outlined in the case study.
 The student should demonstrate the ability to apply their knowledge of key facts and
theories to the practical organizational context outlined in the case study.
 The student should demonstrate the ability to carry out relevant research to
evidence their report. This should include the correct use of Harvard
referencing throughout the report.
 The report should be appropriately structured and presented.
Marking Criteria
IMPORTANT: Students must satisfy themselves as to the assessment criteria
and academic standards required to achieve certain grades as outlined above. It
is the student’s responsibility to seek clarification on any of these matters prior
to submitting their coursework.
Students will be awarded their grade based upon the academic standards
outlined below:
Grade A 80+
 As 70+ criteria but in addition answer demonstrates an excellent
understanding of the question and the complexity of the issues involved
relating to parts 1 and 2.
 Evidence of creativity and wide reading beyond core subject matter.
Dr Xiaoni Ren BHL6018
Page 3 of 4
Grade A 70-79
 Comprehensive and accurate account of the issues relating to parts 1 and 2.
 Very good analysis and evaluation of the relationship between local, global
and organizational effects, MNC strategy and HR policies and practices.
 Very good application of factual knowledge and/or application of
theories/models to the practical situation of the case study organization.
 Clear evidence of wide reading and well-referenced.
 No significant omissions or errors.
 Very well written and structured.
Grade B 60-69
 Clear understanding of the question and includes the most pertinent issues
relating to parts 1 and 2.
 Good analysis and evaluation of relationship between local, global and
organizational effects, MNC strategy and HR policies and practices.
 Good application of factual knowledge and/or application of theories/models
to the practical situation of the case study organization.
 Evidence of extra reading beyond lecture material.
 Few significant errors or omissions
 Well written and structured.
Grade C 50-59
 Answer demonstrates understanding of the basic issues with regard to
parts 1 and 2.
 Reasonable attempt at analysis and evaluation of the relationship between
local, global and organizational effects, MNC strategy and HR policies and
practices.
 Basic application of factual knowledge and/or application of theories/models
to the practical situation of the case study organization.
 Report aimed primarily at the level of available lecture and seminar material.
 Some significant errors or omissions.
 Material appropriate and logically structured.
Grade D/E 35-49
To obtain a D grade (i.e. a ‘pass’ mark 40-49):
 (i) The answer will demonstrate an understanding of the basic issues and some
evidence that appropriate material has been selected.*see note below
 (ii) The answer may follow a logical structure with the overall framework
sensible.*see note below
However, an answer afforded a D/E grade will also demonstrate to varying
degrees:
 No evidence of extra reading
 No evidence of evaluation or analysis of the issues
 Significant errors or omissions
 Poor planning

 
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Research Methods

Written Individual Assignment.
This constitutes 100% of the total unit mark
The aim of this assignment is to test your understanding and critical awareness of the key
components of quantitative research. More specifically, this assignment aims at examining your
knowledge with respect to your understanding and critical evaluation of the key components required
of an original and effective well performed research, your ability to analyse and critique the validity and
limitations of various research methods as well as your written communication.
In doing so, you will have to design, conduct, analyse and interpret a small-scale quantitative
research project on a topic of your choice. You might like to use this as a pilot study or just investigate
something you are interested in.
The submission deadline for your work is: 12 noon on 20 th May 2016
The individual assignment should be divided into 4 parts and its structure should be similar to an
academic quantitative journal article. You will be able to complete one part after each lecture designated
to topic relating to data collection and analysis (i.e. Days 3, 4, and 5).
Part 1: Construct a questionnaire.
This part should follow from your group presentation where you already reviewed and
discussed the relevant literature to outline relevant concepts that are of interest to you.
More specifically this part should include a very brief background to your research, a very brief review of
literature to outline relevant concepts. It should lead into an outline of your research questions or/and
hypotheses.
Part 2: Data collection
This part is the core methodology hence it should show how you constructed your
questionnaire (why those questions – relate to your Part 1), your sampling strategy, data
collection procedures and how you imputed loaded the data into SPSS
Part 3: Data analysis
3
This part is the continuation of Part 2 hence it should include the analysis of your collected data
as well as the justification of the chosen statistical tests. It is vital that, in this part, you relate
back to Part 1 (i.e. what research questions you wanted to answer).
Part 4: Discussion
This part forms the concluding remarks of your work. Hence, it should report and discuss your
findings, possible limitations of your work as well as any research implications and/or relevance
for management.
It is strongly recommended that you start designing your questionnaire and collecting data as
soon as possible as it will not be possible to write the assignment just before the deadline if you have
not done the preparatory data design and collection (i.e. questionnaire) beforehand. The minimum
sample of your respondents should not be less than 30. You can have your class mates filling out the
questionnaire as part of the learning process. Beyond that, I strongly encourage you to go out and
recruit real respondents and let this be a real learning experience. The questionnaire administration
procedure would bring out many issues that were not prominent until now. I expect you to finish the
data collection process in time so that you have enough time to write your assignment on time.
At this stage, I will recommend you use SPSS for your data analysis. However, if you feel
comfortable with other statistical packages, like for example STATA, you can do so. If you need more
help and time to practice the use of SPSS please us this link for on-line tutorials:
http://www.ats.ucla.edu/stat/ . I am sure you will find them very useful.
The maximum word count for your work is 3,000 words (excluding submission of your SPSS
output file and your questionnaire). Please remember that the SPSS file and your questionnaire will
NOT be part of your word count.
Remember, I am not looking for the perfect research, but for you to identify how you undertook
the research project with regards to data design, collection and analysis.
If applicable, please make sure to complete an ethics checklist before you undertake your
research.

 
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CONTEMPORARY ISSUES IN ACCOUNTING THOUGHT

CONTEMPORARY ISSUES IN ACCOUNTING THOUGHT
ASSESSMENT 2015-16
The overall assessment mark will be made up of three elements:
A research paper in which must investigate a topic in current interest. You will be given a short list of questions later
in the module from which you must choose one title from a single topic. In all cases you will be asked to evaluate
contrasting views in the topic area. This should be 4,000 words and will contribute 85% of the overall mark.
Topic
National Culture and Management Control
Critically evaluate, with reference to at least three relevant papers, the use made of Hofstede’s analysis in examining
management control systems in different national areas.
Learning Materials
http://geert-hofstede.com/national-culture.html
McSweeney, B. (2002) “Hofstede’s model of national cultural differences and their consequences: A triumph of faith –
a failure of analysis” Human Relations, 55; 11 pp 89 – 118
Williamson, D. (2002) “Forward from a Critique of Hofstede’s Model of National Culture” Human Relations 2002; 55;
11 1373 – 1395
Hofstede, G. (2002) “Dimensions Do Not Exist: A Reply to Brendan McSweeney” Human Relations, 55, 11: pp. 1355-
1361
Marking
Marks will be awarded for:
Presentation Is the presentation at the appropriate standard and is the contribution relevant?
Topic background Is the topic linked clearly to the question and the broader programme?
Investigation Has relevant academic and professional material been consulted (within the limits of the time
available)?
Assimilation Has the material been appropriately summarised and synthesised?
Analysis Is the topic analysed critically in accordance with marking guidelines?
Conclusions Are conclusions appropriate?

 
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