• Please answer only ONE of the following two questions stated.
• The word limit is 1,750 words (excluding references and appendix materials).
• It is highly recommended that you make full use of the core readings.
• This is an individual assignment.

Question 1
With reference to the case of Walmart in Germany:

• What challenges can companies face when entering new overseas markets?
• Why did Walmart ‘fail’ in Germany?
• What do you think Walmart has learned from this experience that it can use in other markets it enters?

Please note: Answer all parts of the question and use relevant theories and concepts in answering the question.
Question 2
The 2008 financial crisis has been described as a banking crisis. Which aspects of the banking systems of Western countries contributed to the financial crisis?
In marking your essay for QUESTION 1 we will take into account the following criteria:

1. Answering the question set.
2. Organisation, structure and argument.
3. Supportive detail, evidence, examples.
4. Appropriately wide reading.
5. Understanding of concepts and ideas.
6. Clarity and conciseness of expression.

 

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