Business and Company Law Module Code: B7LW100

Module Title: Business and Company Law
Module Code: B7LW100
Module Leader:  
Stage (if relevant): Year 2 – Level 7
Assessment Title: Archie, Bannon and Professional Accountancy Solutions
Assessment Type: Case Study Analysis
Restrictions on Time/Length : +/- 10% Case Study Word Count – 1600-1800 words
Individual/Group: Individual
Assessment Weighting: 30%
Issue Date: w/c 25th June 2018
Hand In Date: 17th August 2018
Planned Feedback Date: After Autumn Exam Results Issue
Mode of Submission: Electronically – through Moodle

Groups / Student must submit:
 
Submission of the case study must be made through Moodle by the submission deadline.  Submissions made by email will NOT be accepted.  In accordance with the student handbook, assignments submitted after the latest deadline (date and time) specified, including any extension, are deemed to be “late” and are penalised as follows:
 

  • Where an assessment is submitted between 1 and 14 days late 2 marks per day are deducted
  • An assessment submitted after the deadline but within 24 hours of the original deadline will attract the first day penalty, i.e. deduction of 2 marks Dublin Business School
  • Where an assessment is more than 14 days late it is annotated at the discretion of the lecturer but no marks can be awarded.
  • Where an assessment is undertaken in a group, the piece of work should be submitted in its entirety, and any penalty for late submission incurred applies to all group members.

 

ASSIGNMENT OBJECTIVES:

 
Case Study: this coursework will consist of a practical case study based problem solving exercise.  Legal research and application of the law to the facts will be tested in this component of the module in order to evaluate the learner’s ability to apply legal theory to a basic practical problem, support that theoretical application through the use of case law, and draw a reasonable conclusion.
 

Requirement

 

  • Archie has operated a successful accountancy practice in Galway City Centre for the past thirty years. As Archie is nearing retirement age he has decided to sell his practice.  He placed the following advertisement in the Galway Business Times newspaper:

 
“Strong Business With Loyal Clients For Sale for €300,000: well established accountancy practice located in modern fully equipped offices based in Galway city centre. Approx. 3,000 active clients on database, good mix of individual clients, partnerships, sole traders and companies. Turnover in the region of €400k per annum. Two long term staff in place. First time offered for sale. Vendor will assist for smooth transition and handover. Tel. 086 6499795”
 
Bannon telephoned Archie and told him that he was very interested in the practice. Archie invited Bannon to visit the practice on Monday the 6th March to inspect the books of account. After inspecting them and talking the matter over with his solicitor, Bannon offered Archie €270,000 for the practice. Archie replied that he felt unable to take less than €285,000. Bannon asked for time to think the matter over and Archie agreed not to sell the practice before Monday the 20th March, in order to give Bannon time to consider the matter and review his finances.
 
A few days later Bannon met with his solicitor to discuss Archie’s offer. After they reviewed Archie’s accounts again Bannon decided that €285,000 was a fair price and he wrote a letter to Archie on the 14th March saying:
 
“I am prepared to pay you €285,000 for the practice – I assume that all of the office equipment, furniture and fixtures are included.”
 
Bannon posted this letter on the morning of Wednesday the 15th March. Meanwhile, on Thursday the 16th March in the evening Bannon happened to be in Galway city centre and as he was passing by Archie’s office he saw a sale agreed sign on the door – indicating that the office was now under new management.  Bannon immediately telephoned Archie and left him a message on his answering machine saying that he accepted Archie’s offer to buy the practice for €285,000. Archie did not hear the message until the following day, at which point he emailed Bannon informing him that the practice was already sold.  Later that same day Archie received Bannon’s letter of the 14th March in the post.
 
Bannon is now threatening to sue Archie for breach of contract.  Archie has contacted you for advice.
 
Required:
 
Review the law in relation to contract formation and based on this review assess whether a valid and binding contract has been created between Bannon and Archie.  Your answer should pay particular attention to the law relating to offer, methods of termination of an offer and acceptance, and should be supported by relevant case law.
(45 marks)
 

  • In September 2016 Archie entered into a contract with Professional Accountancy Solutions to write a study manual for ACCA Paper F9 – Performance Management. The manual was to cover the exam period June 2017 to December 2017, and it was a term of the contract that Archie provide the text by 1 December 2016, so that it could be proofed, typeset and printed in time for the commencement of ACCA classes in February 2017.  In early November 2016 Archie had not yet commenced work on the text, and he was so busy in his practice that it became clear to him that he would not be in a position to write this text.  He immediately contacted Professional Accountancy Solutions and told them that he was sorry, but that he was no longer able to write this text as he had agreed.

 
Professional Accountancy Solutions are extremely annoyed by this news, especially as it has an on-going contract to provide ACCA manuals to 18 different tuition centres in Ireland.  In addition, they had recently secured a contract to sell this manual to a UK-based tuition provider, with 30 different delivery sites in the UK.  Professional Accountancy Solutions has also paid preliminary expenses to the publisher, who had already designed the cover for this manual.
 
Professional Accountancy Solutions has contacted you for advice regarding this matter.
 
Required:
 
From the perspective of contract law examine the nature of the breach that has been committed by Archie, any remedies that may be available to Professional Accountancy Solutions and any obligations imposed upon them in this situation.
(45 marks)
 
Note:    An additional 10 marks will be allocated to the presentation of Part A.
(Total 100 marks)
 
The total maximum word count for Part A of 1800 words excludes references and the bibliography. All work is to be clearly referenced in the bibliography section of the assignment. The referencing style for this assignment is Harvard.
 
Important Points to Note
 

  • Please ensure that the assignment is submitted as a word document.
  • Please ensure that your name or DBS identification number is included in the assignment, and if possible, ensure that these details appear either as a header or footer on each page.
  • It is the learner’s responsibility to ensure their file is uploaded correctly.
  • When an assignment is submitted, it is the learner’s responsibility to ensure that the file is in the correct format and opens correctly.
  • When you submit your assignment you will be asked to click on a button which will declare the following:
    • By submitting this assignment I confirm that I am aware of DBS’s policy regarding cheating, plagiarism and all other forms of academic impropriety. The coursework submitted is my own or my group’s work, and all other sources consulted have been appropriately acknowledged.   I am aware that in the case of doubt an investigation will be held.

 

Assessment Criteria

 

Heading Required
Case Study Analysis – Content and structure
 
 
 
90%
 
Accurate and comprehensive review of the law regarding contract formation, breach of contract and contractual remedies encompassing relevant academic theory and case law
Correct application of the law to the facts presented
Drawing a reasoned and logical conclusion and advising on an outcome in the scenarios presented
 
Language and style
 
 
 
 
10%
Appropriate vocabulary, formal academic tone
Correct spelling, punctuation, grammar, formatting (including the appropriate use of capitals)
Fluent sentences, clear transitions, and effective paragraph structure
The correct citation of case law
Correct referencing
 
 
Total 100%
 
 

 
The following specific criteria will also be used to assess your performance for this assignment:
 
Knowledge and Understanding:

  • Does the student clearly present the legal issue(s) to be resolved?
  • Does the student present the relevant legal principles/rules to be applied?

 
Evaluation, Analysis and Application:

  • Does the student clearly explain the relevant legal principles/rules?
  • Does the student explain how these principles/rules relate to the facts in the problem and thereby support the student’s conclusion?

 
Language and structure

  • Does the student use appropriate grammar and spelling?
  • Is the coursework typed and well presented?
  • Does the discussion follow a clear structure?

 

 
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EA301MAA – Airline Route and Fleet Planning

Outcome 2: Demonstrate an understanding of the global economics underlying fleet
planning according to the market, constraints and the airline’s need.
Outcome 3: Compute data in order to successfully carry out fleet planning analysis.
Outcome 4: Make appropriate recommendations of a fleet type for a particular market
SCENARIO
You are working in the Fleet Planning Department of a major network airline. Your airline is
planning a network expansion which will launch a new route to a destination it is not currently
serving. You have been tasked with writing a business report to senior management that will (1)
identify a suitable destination and the appropriate aircraft and capacity to serve it (2) identify and
calculate key economic parameters to analyse the feasibility of the route (3) make a conclusion
for a go or no-go decision and recommendation on whether or not to launch, based on your
analysis in (1) and (2) above and (4) write a personal learning paper on your experience and
learnings from this assignment and the overall module.
1. Airline and route selection and aircraft allocation
 Choose an airline that you are familiar and/or has a complete set of information easily
available for research e.g. annual reports, fleet configuration etc
 Choose a destination that is not currently served by your airline but has potential
 Choose an aircraft your airline currently operates or will start operating within the near
future. Check and ensure the aircraft you choose has the performance capability to serve
the destination airport based on likely demand and payload requirements
 Estimate passenger and cargo demand over the sector by class both ways between your
hub and the new destination. Note you are a network airline so each sector load will
comprise demand from multiple origins and to multiple destinations provided you
integrate the new flight into your existing schedule so that connections can be made over
your hub airport
 Establish a schedule for the new route.
 Estimate the yield, sector revenue, load factor, RASK for the new flight taking into
account prevailing fares and cargo rates
 Draw up a typical weight build up chart for the new flight to check your assumptions
2
2. Key costs
 Identify, analyse and calculate the three main direct operating costs for the route i.e. fuel,
crew cost and aircraft cost.
 Identify and analyse two other significant direct operating costs associated with the new
flight e.g. ATC/Navigation charges; ground handling charges; maintenance costs; inflight
services etc.
 N.B. Ensure the costs are consistent i.e on a per flight hour, per cycle, per week, per
month or per year basis and that your analysis is consistent with your demand forecast
analysis above
 Add in any other cost factors you see as being pertinent to a full analysis of direct/indirect
operating costs e.g. marketing
3. Conclusion and recommendation
 Make a go or no-go decision to launch the route based on likely success factors
 Justify your decision with reference to the metrics we have used in the course
 Identify any other information or analysis you would want to undertake to reinforce your
analysis and decision
4. Personal learning paper
 Write about the key learnings that you have gained from undertaking this module. From
these discuss what you consider to be the three most important aspects of the Airline
Route and Fleet Planning process and explain why they are important.
Marking Scheme: Maximum Marks Available
1. Airline and Route Selection and aircraft allocation 40
2. Key Costs 35
3. Conclusion and recommendation 10
4. Personal learning paper 5
5. Report format (as shown on Moodle), breadth and depth of research,
referencing (Harvard style), grammar, precision, similarity etc 10
100
N.B. while there is no specific word count I would expect this report to run to 3000-3500 words.
You are encouraged to include appropriate data tables, images and diagrams to assist in your
explanation.
The deadline for submission is midnight (i.e. 23:59 hrs) on 24 May 2018

 
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Understanding Business Failure (LLP206)

Assessment
Business Failure Case Study – 100% of total mark
2 The final document will be a 3,000 word case study (word limit +/- 10% ok) in
which you present and analyse a company experiencing business failure.
o Sections and approximate weighting:
 Identify – Conduct a multi-level root cause analysis (60%)
5
 Strategise – Develop a turnaround or exit strategy (30%)
From the organisational options you will be given, choose one and justify why you
believe this organisation is failing/has failed. Use tools, theories and concepts drawn
from lecture material, recommended reading, reputable business and news media
sources (e.g. Forbes, BusinessWeek, BBC), and independent study to identify root
causes of failure and develop a turnaround or exit strategy.
A good assignment will:
• Conduct a multi-level analysis to identify and evaluate the root causes of
failure, and any changing conditions or major decisions central to failure
• Have a clear argument and thesis, with a balance of analytical and
descriptive writing, and diagrams where necessary
• Frame and support analysis with relevant company performance
information, industry evidence, references to material from the module
and wider academic reading
• Offer considered rationale for turnaround or exit strategy
• Be clearly structured and written with references in Harvard style format
All assignments will be marked against the standard Institute for Innovation and
Entrepreneurship marking rubric.
Reading List
Due to the nature of this module, there is no one recommended text. We have organised
the recommended reading into themes corresponding with those introduced in the
module.
Introduction to Business Failure
Balcaen, S., Ooghe, H. (2006) 35 years of studies on business failure: an overview of the
classic statistical methodologies and their related problems. The British Accounting
Review, 38(1): 63–93.
Berryman, J (1983) Small Business Failure and Survey of the Literature. International
Small Business Journal, 1: 47-59.
Sharma, S., & Mahajan, V. (1980). Early Warning Indicators of Business Failure. Journal
of Marketing, 44(4), 80–89.
Watson, J and Everett, J (1993) Defining Small Business Failure. International Small
Business Journal, 11: 35-48.ll, T. (2015) Entrepreneurial failure: statistical and psychological
Causes of Failure
Artinger, S., Powe explanations. Strategic Management Journal.
Everett, J., Watson, J. (1993) Small Business Failure and External Risk Factors. Small
Business Economics 11(4): 371-390.
Gelder, J., de Vries, R., Frese, M., Goutbeek, J. (2007) Differences in Psychological
Strategies of Failed and Operational Business Owners in the Fiji Islands. Journal of Small
Business Management, 2007 45(3), pp. 388–400
Khelil, N. (2016) The many faces of entrepreneurial failure: Insights from an
empirical taxonomy. Journal of Business Venturing, 31: 72–94.
Honjo, Y (2000) Business failure of new firms: an empirical analysis using a
multiplicative hazards model. International Journal of Industrial Organization, 18:
557–574.
Mata, J., Portugal, P., Guimaraes, P. (1995) The Survival of New Plants: Start-up
Conditions and Post-Entry Evolution. Journal of Industrial Organisation, 13: 459-481.
Michael, S., Combs, J. (2008) Entrepreneurial failure: The case of franchisees. Journal of
Small Business Management 2008, 46(1), pp. 73–90.
Richardson, B., Nwankwo, S., Richardson, S. (1994) "Understanding the Causes of
Business Failure Crises: Generic Failure Types: Boiled Frogs, Drowned Frogs, Bullfrogs
and Tadpoles", Management Decision, 32(4): pp.9 – 22.
Shepherd, D., Douglas, E., Shanley, M. (2000) New venture survival: ignorance, external
shocks, and risk reduction strategies. Journal of Business Venturing 15: 393–410.
Thornhill, S., Amit, R. (2003) Learning About Failure: Bankruptcy, Firm Age, and the
Resource-Based View. Organization Science 14(5): 497-509.
Effects of Failure
Byrne, O., Shepherd, D. (2013) Different Strokes for Different Folks: Entrepreneurial
Narratives of Emotion, Cognition, and Making Sense of Business Failure.
Entrepreneurship Theory and Practice, 39(2).
Corbett, A., Neck, H., DeTienne, D. (2007) How Corporate Entrepreneurs Learn from
Fledgling Innovation Initiatives: Cognition and the Development of a Termination
Script. Entrepreneurship Theory and Practice, 31(6).
Khanna, R., Guler, I., Nerkar, A. (2015) Fail Often, Fail Big, and Fail Fast? Learning from
Small Failures and R&D Performance in the Pharmaceutical Industry. Academy of
Management Journal, 59(2): 436-459.
7
Laamanen, T, Lamberg, J., Vaara, E. (2016) Explanations of Success and Failure in
Management Learning: What Can We Learn From Nokia’s Rise and Fall? Academy of
Management Learning and Education, 15(1): 2-25.
Rider, C., Negro, G. (2015) Organizational Failure and Intraprofessional Status Loss.
Organization Science, 26(3): 633-649.
Singh, S., Corner, P., Pavlovich, K. (2007) Coping with entrepreneurial failure. Journal of
Management & Organization, 13: 331-344.
Singh, S., Doyle Corner, P. Pavlovich, K. (2015) Failed, not finished: A narrative approach
to understanding venture failure stigmatization. Journal of Business Venturing, 30:
150–166.
Shepherd, D. (2003) Learning from Business Failure: Propositions of Grief Recovery for
the Self-Employed. Academy of Management Review, 28(2): 318-328.
Shepherd, D, Wiklund, J., Haynie, J.M. (2009) Moving forward: Balancing the financial
and emotional costs of business failure. Journal of Business Venturing, 24: 134–148.
Ucbasaran, D., Westhead, P., Wright, M., Flores, M. (2010) The nature of entrepreneurial
experience, business failure and comparative optimism. Journal of Business Venturing,
25: 541–555.
Life After Failure
Deichmann, D., van den Ende, J. (2014) Rising from Failure and Learning from Success:
The Role of Past Experience in Radical Initiative Taking. Organization Science 25(3):
670-690.
Mueller, B., Shepherd, D. (2014) Making the Most of Failure Experiences: Exploring the
Relationship Between Business Failure and the Identification of Business Opportunities.
Entrepreneurship Theory and Practice
Ucbasaran, D., Shepherd, D., Lockett, A., Lyon, S. J. (2013) Life After Business Failure:
The Process and Consequences of Business Failure for Entrepreneurs. Journal of
Management, 39 (1): 163-202.
Wolfe, M., Shepherd, D. (2013) “Bouncing Back” From a Loss: Entrepreneurial
Orientation, Emotions, and Failure Narratives. Entrepreneurship Theory and Practice,
39(3): 675-700.
Yamakawa, Y., Peng, M., Deeds, D. (2015) Rising From the Ashes: Cognitive
Determinants of Venture Growth After Entrepreneurial Failure. Entrepreneurship
Theory and Practice, 39(2).

 
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ACF308 Risk Management in International Banking, Insurance and Finance

Assignment 1 Guidance
Key points:
 Ensure you read the assignment information sheet and that you understand
the assessment criteria
 You must fulfil the assessment criteria to pass the assignment and the better
you fulfil these criteria, the higher your mark will be
 A critical review requires much more than simply describing what Old Mutual
(OM) does to manage risk. If you find yourself repeating large amounts of
information from OM’s annual report then you are being overly descriptive.
 Make sure you use quality academic sources. It is strongly recommended that
you focus on the sources recommended in class. If you use other sources and
they are not high quality or not relevant then you will lose marks.
 Structure your work around the 3 assignment tasks. Start with any relevant
theory and then use this to analyse the value and effectiveness of OM’s risk
management framework.
 Only complete the 3 tasks; do nothing else.
 No definitions or background is needed; this includes basic information about
OM. If you include any unnecessary information like this you will lose marks
and waste valuable words.
 Do not compare Old Mutual with any other organisation, you are using
academic literature only as the means to review Old Mutual’s risk
management.
 Spell and grammar check your work – there is no excuse for poor spelling or
grammar when Word will check this automatically. Good (high scoring) work
takes time and careful editing.
Introduction
This should be around 50-100 words
Explain that you are investigating the value and effectiveness of OM’s risk
management framework.
Explain that to achieve this you will be looking at the 3 question elements only.
Include no background (including no background on OM) or definitions. Even a
sentence or two of unnecessary material will lose marks.
The theoretical value of OM’s risk management activities
Around 700 words
Start with a brief explanation of why, in theory, risk management can add value to
OM. There is no need to define value, but you should explain that value is linked to
stakeholder satisfaction and ultimately a higher share price. The lecture on how risk
management can add value will be useful here (3 key theoretical reasons for value
are provided), supported by the following key sources:
R Stulz (1996) “Rethinking Risk Management” Journal of Applied Corporate Finance,
Vol 9, No. 3, pp8-25.
V Aebi, G Sabato, & M Schmid (2012) "Risk Management, Corporate Governance,
and Bank Performance in the Financial Crisis." Journal of Banking & Finance Vol.
36, No. 12, pp3213-3226.
S Bartram (2004) Corporate Risk Management as a Lever for Shareholder Value
Creation, Financial Markets, Institutions & Instruments, Vol 9, No 5, 297-324.
C Smithson & B Simkins (2005) “Does Risk management Add Value? A Survey of
the Evidence” Journal of Applied Corporate Finance, Vol 17, No. 3, pp8-17 (see also
Chew, Ch. 11)
Apply this literature to OM. Look for evidence in the annual report of how risk
management is adding value to OM. There is plenty of evidence you can use –
examples will be highlighted in class, so be sure to attend. Be careful not to provide
too much, quality is more important than quantity.
The effectiveness of OM’s enterprise risk management and risk appetite
frameworks
About 700 words
You should not attempt to define risk management or what a risk management
framework is. This would be too descriptive.
Rather you should start by explaining the elements of an effective (1) enterprise risk
management framework (ERM) and (2) risk appetite framework, as identified within
the relevant theoretical literature. This literature can then be used as the basis for
your review of the effectiveness of OM’s ERM and risk appetite frameworks.
The lectures on risk appetite and ERM are essential to help you understand the key
points to focus on within the theoretical literature, so be sure to attend these.
Important considerations include:
 Whether OM consider both risk and return
 Whether OM use soft tools, such as risk culture, as well as harder risk
management tools like risk metrics (see material on Simon’s levers of control)
 Whether OM use different tools to assess and control different types of risk
You will find the following sources especially useful here:
S Ashby and S Diacon (2012) Understanding Enterprise Risk Appetite, Insurance
ERM, 3 rd August, http://www.insuranceerm.com/
CRO Forum (2013) Establishing and Embedding Risk Appetite: Practitioner’s View,
Chief Risk Officer’s Forum, Amsterdam, www.croforum.com
COSO (2017) “Enterprise Risk Management: Integrating with Strategy and
Performance” www.coso.org/Documents/2017-COSO-ERM-Integrating-with-
Strategy-and-Performance-Executive-Summary.pdf
G Kaplan and A Mikes (2014) “Towards a Contingency Theory of ERM”, Harvard
Business School Working Paper, 13-063
(http://www.hbs.edu/faculty/Publication%20Files/13-063_5e67dffe-aa5e-4fac-a746-
7b3c07902520.pdf)
B Nocco and R Stultz (2006) “Enterprise Risk Management Theory and Practice”,
Journal of Applied Corporate Finance, Vol 18, No 4, pp8-20. Note: this is an easy
paper to read, but a little old, it is recommend that you supplement this with:
P Bromiley, M McShane, A Nair and E Rustambekov (2015) “Enterprise Risk
Management: Review, Critique, and Research Directions” Long Range Planning, Vol
48, pp 265-276
C Callahan and J Soileau (2017) “Does Enterprise Risk Management Enhance
Operating Performance?” Advances in Accounting, Vol 37, pp122-139 (you can
ignore sections 4 and 5)
You should then look for evidence in OM’s annual report to examine whether or not
they have effective ERM and risk appetite frameworks. Look for both positive and
negative evidence. Possible evidence that you could use will be identified in the
relevant classes. Use the ‘Find’ tool in Acrobat Reader to search for more.
Whether OM’s corporate governance arrangements adequately support their
risk management activities
About 700 words
In the lecture on governance we will focus on one key theme: whether integrating
risk management and corporate governance supports, or hinders, effective risk
management. This is the issue that you should focus on here.
The academic literature on risk management has not looked at this issue in detail, as
it is a new area of research. But you will find the recommended reading in the lecture
on corporate governance helpful, as well as the lecture contents. See especially:
A Bhimani (2009) “Risk Management, Corporate Governance and Management
Accounting: Emerging Interdependencies.” Management Accounting Research, Vol
20, No. 1, pp2-5
S Lundqvist (2015) “Why firms implement risk governance : stepping beyond
traditional risk management to enterprise risk management” Journal of Accounting
and Public Policy, Vol 34, pp 441-446
In this section look for evidence on how OM’s corporate governance arrangements
support, or hinder, its risk management activities. Possible evidence that you can
use will be identified in the lecture on governance.
Conclusion
About 300 words
Provide a final answer to each of the three question elements, highlighting the key
evidence you have to support your conclusion. Never say ‘I think’ and never provide
an unsubstantiated opinion. Remember opinion counts for nothing without evidence
(usually this evidence will be from OM’s annual report and/or the relevant academic
literature).
Use the above to sum up whether OM’s risk management activities are both effective
and value adding.
Note that you should not provide any recommendations on how OM could improve –
this is not part of the question. If you include any points that have not been included
in the assignment brief you will lose marks.
Spend time on writing a good conclusion – it will help you to get more marks. Paul
Harington can provide advice on this if needed.

 
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