US-China macroeconomic imbalance and its sustainability including a description of the
current account imbalance, the China-US exchange rate and the China’s export-led growth
strategy ’.
Scenario: You are a member of the research team in a business consultancy organisation which provides
advice to companies hoping to operate globally.
Task 1
The Senior Management Board in your organisation has commissioned your department to produce the
contents for a new brochure for clients which demonstrates your company’s knowledge and expertise in global
business operations. Your manager has asked you to contribute to the brochure and has provided you with the
following titles for individual sections.
I. An analysis of the key differences between organisations working in different sectors. Industries and
contexts on a global scale.
II. An assessment of the responsibilities of organisations operating on a global scale.
III. An evaluation of strategies employed by different organisations that operate globally.
Note:
For the brochure, you must produce a detailed analysis of the range of organisations, sectors and contexts of
global business operations, identifying the differences between them. Your answer should include internal
(employees, shareholders etc) and external (the environment, customers). The evaluation of strategies should
be balanced and reflect the wide range of strategies used by organisations operating globally.
Task 2
Your manager has now asked you to provide a case study or case studies to accompany the brochure. They
should cover the topics below and provide real life examples of how governments and the economy of a
country impact on business organisations.
I. An analysis of how the performance of a national economy impacts on business organisations.
II. An explanation of how governments take measures to influence the activities of business organisations.
Note:
In the case study or case studies, you should demonstrate an understanding of the impact of global factors on
businesses. The analysis of the performance of a named national economy must show clearly how this
impacts on business organisations. The subsequent explanation must include the wide range of measures
governments take to influence business activity
Activity 3
Your manager was very impressed with your contribution to the brochure and the case study material. He has
asked you to provide a presentation to a large domestic conglomerate called Stonehenge. They have
approached your organisation for guidance on the impact of global factors and current issues on businesses
operating internationally, in order to help them develop their overseas expansion strategy.
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Your presentation should cover the following topics:
I. An explanation of the implications of global integration on business organisations.
II. How the global economy affects businesses.
III. How Information and Communications Technologies have facilitated globalisation.
IV. Stonehenge also wishes to understand the wider picture so in addition your presentation must cover
V. An assessment of how international trade can effect domestic products and services.
VI. The presentation should use suitable presentation software such as PowerPoint and be accompanied
by detailed hand outs appropriate for the audience.
VII. The explanation must show an understanding of global integration and its implications on businesses.
VIII. Your answer should cover the positive and negative effects of international trade on domestic
products and services.
IX. The impact of the global economy is significant and the review must address this complexity and its
impact on business.
X. The assessment of ICT must be current and related to global business activities.
Activity 4
Following the presentation your company has been asked by Stonehenge to produce a report which reviews
the global environment in which businesses are currently operating and proposes strategies to address issues
affecting business activities.
Stonehenge operates across a wide number of sectors and industries, so your report needs to reflect this.
However your manager has asked you to ensure that in your report you refer to a named country and include
examples of companies facing issues with global business operations.
The report must be related to a named country, current and cover a wide range of factors. It must clearly show
that you understand the global environment as it affects business.
The strategies should be linked to the issues and specifically address them. Real examples must be used to
show comprehension of the points made.
Scenario: You have been offered the chance to set up your own business! An anonymous backer has seen
your potential and has offered you financial backing. Your backer does not mind how the money is used as
long as the following conditions are met:
you must present a coherent business case for your enterprise. He does not mind whether you develop
your own enterprise or use the backing to develop a venture within an existing company
you must demonstrate a good understanding of business organisations and the markets in which they
operate
you must meet your backer to pitch your business proposal and present supporting documentation.
Task 1 – Research and report
You must decide how to use the money. What type of business organisation are you going to operate? What is
the current market in which your organisation/venture will be operating?
Write a formal report to support you pitch (AC 4.2 part). It should include:
i. different types of business organisations that you could set up and an analysis of the potential
benefits, limitations and risks associated with each (AC 1.1)
ii. an analysis of the sources of finance for each type of business organisation (AC1.2) analysed in (a)
iii. an evaluation of the legal considerations relevant to planning a business venture (AC 1.3)
iv. an analysis of the market conditions that will impact on setting up your new business venture (AC
2.1)
Task 2 Business Planning
Prepare a business plan for your chosen venture (AC 4.2 part). You should include as a minimum sections
about:
a) The organisation
i. You will need to develop the mission, vision, aims and objectives of the business (AC 3.1)
ii. Propose business structures and systems that will deliver the business aims and objectives (AC
3.4)
b) The product
You need to justify the need for your business product. To do this you will need to
i. analyse gaps in the market for potential products (AC 2.2)
ii. analyse target markets for your business venture (AC 2.3)
iii. interpret the external factors and market conditions you analysed in your report to justify the
need for your product (AC 3.2)
iv. specify your business products to meet the needs of the target market (AC 3.3)
c) Forecasts
Your backer will want to know the return on his money!
i. Produce business planning forecasts based on targets (AC 3.5)
ii. Identify your business responses if these targets are not met (AC 3.6)
iii. Detailed business plan which is well structured with forecasts and targets.
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iv. You must differentiate between mission, vision and aims and these need to be relevant for the
chosen venture.
Task 3 – Your pitch
You must now meet with you backer to:
i. pitch for his funding of your business proposal (AC 4.1) and
ii. provide him with the documentation you have produced (AC 4.2) to support your pitch i.e. your report
and business plan, including forecasts
iii. A convincing and structured oral presentation accompanied by written documentation.
Scenario: You are the manager, leading the marketing department of an organisation. Your team is responsible for identifying and
delivering a marketing plan that supports organisational objectives. Prepare a strategic marketing plan for your own company/organisation,
paying particular attention to creating and sustaining a competitive advantage over rival firms.
Tasks:
Select a company of your choice through the case study approach and undertake the following tasks:
Task 1 – 700 words
Explain the processes involved in developing a marketing strategy and provide an analysis of the planning process through:
a) Explain the role and importance of planning principles and processes involved in developing a marketing strategy.
b) An evaluation of three different tools and techniques used to produce a current situation analysis to develop strategic marketing
plan.
c) A comparative evaluation of the benefits and limitations of the suitability of four different marketing strategy options, using
examples to illustrate their use
Task 2 – 800 words
You are asked to outline how the strategic vision and direction of your organisation impacts on the marketing planning process. By
referring to each component part of your marketing plan, critically evaluate how effectively your marketing plan supports the organisational
strategic objectives. Justify the level of importance of each component part of the plan in relation to achieving organisational strategic goals
through:
a) Explaining how the strategy of the organisation impacts the marketing plan
b) Discuss how the plan supports strategic objectives
c) Identify the component of a marketing plan through the development of the strategic marketing plan.
d) Identify the level of importance of each component of the plan
Task 3 – 700 words
You are asked to develop marketing strategy implementation and evaluation framework associated with the strategic marketing plan.
Identify all the key models and criteria for execution and evaluation of the plan. Outline the process that is required in order to secure
approval within your organisation which identify the decision making framework.
Ensure all the tasks have:
Clear legible presentation.
Good use of spelling, grammar and language throughout.
Appropriate focus, meeting learning outcomes/assignment criteria.
Logical progression and structure of arguments.
(Normally) an introduction, a well-developed discussion and a conclusion summarising the work.
The introduction will include an exploration of the focus of the assignment and discuss the way the assignment has been
approached.
Evidence of a range of relevant supporting reading.
Use of accurate, evidence based information to support the arguments made.
Use the Harvard system of referencing and include a bibliography that lists all resources referenced.
Ensure all the tasks free from plagiarism.
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