Production and Material Management
Explain the applications of ABC analysis in production and material
management in a chemical industry.
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Production and Material Management
Material management plays important role in optimization of overall profitability
of any firm – Elaborate.
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PRODUCTION AND MATERIALS MANAGEMENT
Study the following produces and explain how they have failed to keep up with
the changing world
(a) Honda car
(b) Singer sewing machine
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MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
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