If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
It is usual to declare good dividends when the company is making good
profit. It is profitable for companies not to declare any dividend even when
they are making good profits? What will be the reaction of the shareholder?
Discuss.
Suggest a successful way to segment the market for the following products
a) Detergent soap b) Designer Jewellery c) Breakfast Cereals.
In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
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