‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about
this statement and suggest a suitable strategy to adopt successful and smooth
running of your business.
Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix
for the below mentioned products. I. Female cosmetics, II. Children health
drinks and III. Adult bike.
The only planning tool we need in the company is the budget. If everyone meets
his or her budget, we need nothing else, and management by objectives would
be an unnecessary frill”. Comment.
Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
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