BHO0239: LEADERSHIP PROCESS AND ORGANISATIONS IN CONTEXT

TASK
You must pick a business leader of your choice (avoiding those on the banned list below or you
will automatically fail).
Identify two topics (from below) which have been covered within this module, and making use of
skills and knowledge from other areas of your study programme, produce an academic report of
2,000 words. The report should identify areas of good practice and areas that require
improvement, concluding with a succinct set of recommendations.
Topics Available: Situational Leadership; Traits Theories; Leadership Skills.
Individuals must gain tutor approval of the business leader and topics, prior to commencing
the research.
Format: Report
Submission of Report: on Brigthspace, via Turnitin
Submission Date of Report: 9th December 2019, 15:00.
Feedback Date of Report; 27
th January 2020
% of Module: Report = 50%
Presentation and referencing
The work must be presented in the form of an academic report using leadership concepts and
theories to support your arguments and recommendations.
You must draw upon academic journals to support the work with examples of research carried out
in the field of leadership and management.
You must fully support your discussions with academic references from a number of sources. For
help with your referencing go to http://hud.libguides.com/referencing
APA 6th edition must be used for referencing and citations.
Word Count
2,000 Words. Any work in excess of 2,000 words will not be included as part of the assessment.
The assignment will be assessed on its relevance, evidence and structure.
Learning Outcomes
Learning outcomes: 1,2,3,4,5,6,7 (from the Module Specification)
Banned List
Bill Gates; Ren Zhengfei; Donald Trump; Elon Musk; Howard Schultz; Ingvar Kamprad; Jack Ma;
Jeff Bezos; Li Yanhong (Robin Li); Ma Huateng (Pony Ma); Mark Zuckerberg; Richard Branson;
Steve Jobs; Tim Cook; Warren Buffett.
Page 2 of 3
Criteria and weighting 0-39 40-49 50-59 60-69 70 or above
Relevance (60%)
There should be a clear explanation
of the choice of business leader,
topics and the process and results
of the investigation.
All statements, discussion and
recommendations should be fully
supported and justified
academically.
Inaccurate information and
a lack of analysis or
relevance to the topics,
demonstrating a lack of
understanding.
Work is descriptive.
Work relates to an
individual on the banned
list.
Basic explanation of the
chosen topics and how it
relates to the individual.
Some understanding
demonstrated. Lacks clear,
supported recommendations.
Work is descriptive and basic
in its nature.
Some attempt to analyse the
topics in relation to the
individual and their
environment. The report
lacks justification, but
contains some theoretical
links and some analysis,
even if is generally
descriptive.
A good understanding of the
chosen topics and how they
relate to the individual and
their environment.
A good attempt at analysis
and clear justifications are
made.
Good links to academic
theory to support the
analysis and
recommendations.
Excellent understanding,
clear analysis of the topics in
relation to the individual and
the environment in which
they operate. Excellent links
to theory with clear
theoretical support for both
analysis and
recommendations.
Evidence (30%)
The report should contain a variety
of academic sources. Academic
sources should be used to support
the analysis and discussion and will
include journal articles, textbooks
and reliable internet sites.
Reliance on lecture notes
and/or there is a lack of
academic evidence to
support the analysis and/or
recommendations.
Work relates to an
individual on the banned
list.
Research has been
undertaken but is limited in
breadth. Mainly reliant on
textbooks and general
internet sites. Insufficient
evidence is used to support
the analysis and/or
recommendations.
Sources include journal
articles, textbooks and
internet sites recommended
on the reading list. Evidence
is sometimes used to
support the analysis and/or
recommendations.
Sources are generally
academically based with
some original material
included. Evidence is used
appropriately to support the
discussion, analysis and
recommendations.
Evidence of extensive
reading of relevant journals
to support the discussion,
analysis, recommendations
and conclusions.
Structure and presentation (10%)
The structure of the written work
should be an academic report,
which clearly contains an
introduction, main body and
conclusion.
Section headings will be
appropriately used. Referencing
follows APA 6th
.
Weak and confusing
structure and not in report
format. Poor presentation
and referencing not using
APA 6th.
Work relates to an
individual on the banned
list.
An attempt has been made
to produce a report structure
but it is disjointed and
awkward in its style.
Presentation is satisfactory.
Attempt made to reference
using APA 6th but may not
be accurate.
Report format used and
satisfactory presentation.
APA 6th referencing used
but may contain errors.
Report format used and a
good standard of
presentation. Referencing
should be generally accurate
using APA6th but may
contain minor errors.
Report format used with
discussion/analysis being
logically developed. High
standard of presentation and
accurate referencing using
APA 6th.
Page 3 of 3
Generic assessment criteria
Grade Percentage
Score
Predicted
degree

 
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MARK3014: Customer Management

Instructions to Students
This is an individual report of 1,500 words plus references, tables, graphs and
appendices (if applicable), which is to be submitted via Turnitin.
In this report, it is assumed that you have been appointed as a Customer Relations
Team Manager for an organisation that you will identify. This organisation needs to
be offering products and/or services to individuals (i.e. B2C) or businesses (i.e. B2B).
The organisation can be an overseas company, yet it should have a website in
English (so that the teaching team can engage with your report).
In your role as a Customer Relations Team Manager, you have been asked by the
Senior Management Team to produce a report evaluating the success of the
customer management strategies of the chosen organisation.
You are required to structure your report around the following headings:
1) Title Page (title of the report, student number, module name & code, tutor name,
submission date, word count) (Title page is not weighted.)
2) Organisation Summary (max one page; not weighted)
Provide a background to your organisation using the Organisation Summary
Template on page 5. Please note that you must use this organisation for Coursework
1 and 2.
Organisation Summary is not weighted; yet if the table is not provided with the
required information your coursework is likely to fail. This is because the information
in the table is crucial to evaluate the soundness of your report.
3) Customer acquisition, retention and development (750 words; max. 50 points)
Taking into account the key customer segment of the organisation, what customer
acquisition, retention and development strategies would be most beneficial? Your
discussion should include references to key relationship marketing constructs such as
trust, customer commitment, satisfaction, loyalty and so on. Your analysis can be in an
online or offline context, and should be supported with relevant academic literature.
PROVISIONAL SUBJECT TO EXTERNAL EXAMINER APPROVAL
Page 4 of 12
4) Sustainable customer management (750 words; max. 50 points)
By applying a minimum of two theoretical frameworks learnt in this model (such as
Kano model, Gartner competency model, IDIC model, CRM value chain), discuss how
the organisation can design a sustainable customer management strategy. For a
sustainable customer management strategy, you should explain how the proposed
strategy will create further value for existing and/or potential customers. The strategy
should mutually be beneficial for the organisation by, for example, its positive impact
on customer lifetime value. Your analysis should be supported with relevant academic
literature.
5) Reference List (not weighted)
A full list of references of all sources (whether academic or industry-based) must
appear at the end of your assignment, written in DMU Harvard Referencing Style.
Further information can be found here: https://library.dmu.ac.uk/harvardguide
Sources must also be indicated clearly in the main text, as they arise. You must not
copy material directly from any source word for word without acknowledgement, and
neither must you paraphrase material from any source (academic or business) without
acknowledgment. To do so is ‘plagiarism’, which is a serious academic offence.
Very important: this report must be entirely your own work and no-one else’s.
6) Appendices (if applicable) (not weighted)

 
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BU5579 Internationalisation

Individual essay topics

  • Drawing upon theories and practical examples, critically discuss main challenges occurring to the management team in international organisations and strategies to cope with these challenges
  • oBased on this general topic, students need to write an essay by focusing on a specific topic.
  • oThe key guideline is to have a deep focus and provide in-depth analysis instead of focusing on many things but providing very superficial understanding of all things you try to cover.

Individual essay submission

  • Students need to submit an individual essay of 2500 words (+/-10% variation is allowed) to Turnitin® (via MyAberdeen), excluding the references.

Only soft copy submission is needed.
 

 
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BHO0257: Digital and Social Media Marketing

Learning Outcomes
This assessment task addresses the following learning outcomes from the module specification
 
 
4.    Critically research and assess opportunities for the application of digital and social media marketing practices within specific markets
5.    Create and apply detailed, actionable e-marketing plans
6.    Identify and manage information, web analytics, systems and process requirements for successful integrated, customer-focused e-marketing management
7.    Apply quantitative techniques to analyse marketing data
 
Assessment brief  
 
Based on the strategy you developed in the individual essay assessment for Ecoforest, you should now focus on presenting your digital marketing campaign objectives and action plan for the email, website (including SEO), and social media marketing. Your individual portfolio provides details of the following:
 
·         SMART objectives that are channel specific (i.e. email, website, social media marketing) (20%)
·         Action plan (includes recommendations and justifications for prototypes for implementing the digital marketing campaign including: email, website design, SEO, and social media advertisements and/or posts) (50%)
·         Evaluation (20%)
 
You will be required to develop a fully functioning website prototype which includes as a minimum 5 pages (you could use Wix, WordPress.com or Edublogs). You will need to include a wire frame (you could use Marvel) to provide a navigational outline showing the planning process for your website prototype.
 
 
 
 
Assessment preparation
 
Your individual portfolio will be preferred in the form of the website using any free program such as Wix, WordPress.com, or Edublogs. Your portfolio should include pages on:
 
·         SMART objectives (approx. 600 words)
·         Action plan (approx. 1500 words)
·         Evaluation (approx. 600 words)
·         Appendix
·         Website prototype for case scenario company
 
Case scenario:
 
EcoForest Leisure is based in the heart of the Peak District, UK; having opened at the start of this year following an intensive refurbishment project of agricultural buildings set within 200 acres of parkland. The company offers luxury weekend and short term wellness breaks and consider themselves to be offer ‘wellness with a difference’ and facilities include a state-of-the-art fitness suite, a hydrotherapy pool in addition to a wide range of therapies, treatments and classes (popular classes include Yoga, Pilates, Bikram Yoga, Barre, and Mindfulness). The intention is to also host corporate wellbeing events and a variety of retreats. EcoForest Leisure does not currently have a website and they mainly rely on traditional print media (newspapers and magazine advertisements) and word-of-mouth communications to attract customers. Managers recognise that a digital presence is essential to develop the customer base and expand their business. EcoForest Leisure need your help to complete a marketing audit propose a digital marketing strategy that aims to develop an online presence for the company.
 
 
You are advised to:      
 
·      Avoid description of the content of material referred to – critical evaluation is required where specified.
·      Work should be referenced in APA 6th style.  The link below is to the library guidance on referencing and it is recommended you use these resources to ensure your references are in the correct format.
·      http://www.hud.ac.uk/library/finding-info/informationskills/evaluation/referencing/
·      Read widely from textbooks, journals and authoritative commentaries in forming your views. 
·      Refer back to your tutorial work and notes where you have covered key issues and developed critical argument that is relevant to the requirement of this assessment.
·      Pay close attention to the Assessment Criteria at the end of this document – this lists general assessment criteria and specific criteria to the requirements of this assignment.  These criteria will be used to inform your electronic feedback on your marked assignment.
·      Use the University Referencing guide which is APA 6th. Note that poorly referenced material will lose you marks (make sure you consult the Learning Development Group Tutors on level 1 of the Business School for any additional help needed). You can access APA 6th via Brightspace by clicking on the Library button to access the easy to use online guide.
·      Do not exceed the word limit. A 5% mark penalty applies for work exceeding the word limit.
 
Marking criteria
1.    Please refer to the assessment task-specific criteria in Appendix 1.  These show you the issues that will guide your tutors in marking your work. You are encouraged to use these at all stages of preparing your work.  Please remember that the marking process involves academic judgement and interpretation within the marking criteria.
 
2.    In addition to the assessment task-specific criteria, generic assessment criteria are attached in Appendix 1 & 2.
 
3.    The Learning Development Group are available to help you to understand and use the assessment criteria.  To book an appointment, either visit them on The Street in the Charles Sikes Building or email them on busstudenthub@hud.ac.uk
 
4.    The University has regulations relating to academic misconduct, including plagiarism. The Learning Development Group can also advise and help you about academic conventions and avoiding ‘poor scholarship’ which can result in potential academic misconduct.
 
 
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