The Psychology of Work and Organisations: BHO0255

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Learning Outcomes
This assessment task addresses the following learning outcomes from the
module specification
Knowledge and Understanding Outcomes
• Have acquired a clear understanding of the role of psychology in organisational settings.
• Have developed a critical appreciation of current research trends and findings, research
methodologies employed presently and historically, and the contribution these make to the
understanding of organisational behaviour.
• Be able to critically evaluate the underpinning issues and assumptions of the theories and
principles of psychology within an organisational context through reflecting upon the application of
theory at work.
• Be able to critically assess the current status of the discipline and prospective future directions.
Ability Outcomes
• Demonstrate knowledge of the role of psychology in organisational settings.
• Critically appraise the issues and assumptions of the theories and principles of psychology within
an organisational context.
• Assess the main contributors to the discipline and understand the development of the field and its
value in business and in psychology.
• Evaluate advanced theoretical knowledge showing how organisations engage with psychologists to
resolve issues presented by businesses, people and their resources.
Assessment brief
Case study task:
Drawing on research in work and organisational psychology (measuring talent/identifying
talent and developing talent) make recommendations for how Google can improve their
approach to measuring/identifying talent and developing talent and critically address the
potential strengths and weaknesses of your recommendations.
2
Your answer MUST be based on the Google Case study provided on pages 3-6 of
this document.
Your essay should include the following sections:
1. Introduction (Approximately 100 words)
In the introduction, you should also briefly outline what you will cover in the main body of
your essay.
2. Theoretical background (Approximately 650 words)
In the theoretical background you are expected to Introduce the reader to the relevant
psychological literature (Measuring Talent/Identifying Talent and Developing talent).
3. Recommendations (Approximately 650 words)
Based on the literature presented in your theoretical background, make recommendations
for how Google can improve their approach to measuring/identifying and developing talent
and critically address the potential strengths and weaknesses of your recommendations.
5. Conclusion (Approximately 100 words)
Summarise the main points covered in the main body of your essay.
You are advised to:
• Avoid merely describing theories/methods and concepts. Whilst descriptive
accounts are an important way to demonstrate your understanding of the
module content, you must also critically evaluate/discuss them. A critical
approach to essay writing is essential at this level of academic study.
• Work should be written/cited/referenced in APA 6th edition style. You can
access APA 6th edition via Brightspace by clicking on the Library button to
access the easy to use online guide.
• Read widely from textbooks and academic journals to inform your
points/arguments. Please DO NOT refer to lecture slides in your essay.
• Pay close attention to the Assessment Criteria at the end of this document –
this lists general assessment criteria and specific criteria to the
requirements of this assignment. These criteria will be used to inform your
electronic feedback on your marked assignment.
• Finally, do not show or send your work to anyone on your course

 
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CORP- 3501 (Global Strategic Management)

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Online Assessment Guidance Notes
 

  1. The online assessment submission date is on 12 /May /2020 at 12:00 noon (NOT Midnight – UK Time)
  2. There are 2 sections. Pick 1 option to answer from each section. Answer only 2 questions.
  3. The word count / word limit for your online assessment is 2,000 words (each question 1,000 words). Do not go over the word count.
  4. You MUST use Microsoft Office Word Software for your answer and submit on the link ‘CORP3501 Final Assessment’. This link is in the ‘Final Online Assessment (Exam Replacement)’ tab in the control panel on Blackboard. The link will be available from Monday 30 March 2020 at 09.00am.
  5. Students can submit their work as many times as they like before the deadline in order to check their similarity score on Turn-it-in.
  6. It is compulsory to provide your critical arguments supported by academic / credible citations.
  7. It is compulsory to provide your Harvard Reference list at the end of your document.
  8. Cover-page and Final Harvard Reference List are not included in your word count.

Your answer-sheet must have a cover-page (sample is provided on next page) and you need to complete the following:

  • Your Full Name (Your First Name and Your Surname)
  • Your Student ID number / P Number
  • The Module Name and Module Code
  • The Declaration of Academic Integrity (this means you have confirmed that this is your own work without receiving any consultation during the online assessment).

 
 
 
 
 
 
 
 
 
Cover page
 
Final Online Assessment
 
Global Strategic Management
(CORP – 3501)
 
12 / May / 2020 at 11:59 am
(Morning – UK Time)
 

  • Student’s ID / P number: _______________________________
  • Student’s First Name: _________________________________
  • Student’s Surname: ___________________________________

 
“The Declaration of Academic Integrity”
 
“I am aware that the University defines plagiarism as presenting someone else’s work, in whole or in part, as your own. Work means any intellectual output, and typically includes text, data, images, sound or performance. I declare that in the attached submission I have not presented anyone else’s work, in whole or in part, as my own and I have not colluded and consulted with others in the preparation of this work. Where I have taken advantage of the work of others, I have given full acknowledgement”.
Your full name and dated
 
 
 
 
 
The assessment has 2 sections. Select 1 question from each section.
 
 
Section A: Integrated Case Studies
Option 1: Apple’s Supply and Value Chain- Discuss how Apple strategically delivers value to its customers using a supply and value chain analysis. (1000 words)
Option 2: Amazon’s Internationalisation- Discuss the strategic entry modes that Amazon has used to internationalise in its quest to be a global enterprise. Provide commentary on which modes have been successful and which modes have been unsuccessful. (1000 words)
 
Section B: Critical Analysis Essays
Option 1: Resource Based View & Positioning- Critically analyse the theoretical merits of the resource-based view and of the positioning school of thought. Present a summary of any arguments against these perspectives. (1000 words)
Option 2: Levels of Strategy- Using any organisation of your choice, critically analyse how the three levels of strategy fit in the context of the organisation. (1000 words)
 
3 | Page

 
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ULMS 867- COVID 19 Provisions: Corporate Entrepreneurship and Innovation

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For the remainder of the academic year, lecture and seminar hours will be maintained via the
Microsoft Teams titled ULMS867 Corporate Entrepreneurship and Innovation.
Students can join the team with the code 4ku51c8
Lectures and seminars will follow the original academic year schedules i.e.
Lectures: Thursdays from 9 a.m. to 11 a.m. and
Seminars: Fridays from 9 a.m. to 12 noon
Assessments to be changed from:
Type(s) of assessment and Weighing of the Assessment Components:
The assessment of the module will be in three parts:
A group Report of 3,000 words, which will represent 50% of the module mark
A group presentation of 15 minutes duration, which will represent 20% of the module mark
An Individual report of 1,500 words, which will represent 30% of the module mark.
Details of new proposed assessment:
Type(s) of assessment and Weighing of the Assessment Components:
The assessment of the module will be in two parts:
Individual Report A- An Individual report of 1,500 words, which will represent 50% of the
module mark.
Individual Report B- An Individual report of 1,500 words, which will represent 50% of the
module mark.
Practice assessments will be posted on VITAL, with sample marking
Page 2 of 6
ULMS867- Detailed student brief on new proposed assessment
Individual Report A: ONLINE SUBMISSION ONLY
As was in the original design, the first assessment is an individually written essay (1500
words). However, the weightage for this component in the overall grading has now been
changed from 30% to 50%. As mentioned in the original module handbook, the brief for this
assessment is as follows.
The individual report will be a 1500 word essay, with 12 point Times New Roman font, written
double spaced in a justified format with APA style headings, citations and references. Each student
can choose any one of the following questions to develop their essay. While submitting the essay,
please signify the question you have chosen to address. The students should develop their essay as
the lectures progress based on their understandings from the lectures, case analyses, essential and
suggested readings.
(1). How is innovation and corporate entrepreneurship significant for organisational survival and
growth? Include three examples.
(2). Describe the different strategies to recognise entrepreneurial opportunities. Include three
examples.
(3) With a business example each, explain the management practices of innovation followed by a
firm in the private, public and the third sector.
The format of the essay will be as follows:
(a) Introduction to the question,
Body of the Essay(b), (c), (d) : (b) Literature review, (c) Description of Findings or Propositions
based on the understanding developed from the lectures, (d) case analyses and the literature review,
(e) Conclusion.
Marking criteria (As suggested in the ULMS MSc Student Handbook):
90-100%: Extremely thorough and authoritative execution of the brief. Containing evidence of
significant independent research, reflective, perceptive, well-structured showing significant
originality in ideas or argument, aptly focused and very well written. Few areas for improvement.
Potentially worthy of publication.
Page 3 of 6
80-89%: Thorough execution of the brief, well-structured and clearly argued. Signs of originality
and/or independent critical analytical ability. Supported by independent research, materials well
utilised; well-focused and well written, displays mastery of the subject matter and of appropriate
theories and concepts.
70-79%: Good execution of the brief; well-focused, knowledgeable, strong evidence of reading
beyond the core textbooks and essential readings and displays a very good knowledge of the subject
matter. Good critical grasp of relevant theories and concepts.
60%-69%: Well-structured and well-focused answer with strong evidence of reading beyond the
core textbooks and essential readings. Thorough and comprehensive in approach. Displays a good
knowledge of the subject matter and where appropriate displays sound grasp of relevant theories
and concepts. Approach generally analytical.
50-59%: Competently structured answer, reasonably well-focused and comprehensive but tending
to be descriptive in approach. Limited evidence of reading beyond the core textbooks and essential
readings. May contain excessive use of quotations.
40%-49%: Tending to rely entirely on lecture materials. Almost entirely descriptive in approach,
limited knowledge and understanding of the subject matter displayed; partial and/ or containing
significant errors and/or irrelevancies, poorly structured. May contain excessive use of quotations.
30%-39%: Inadequate execution of the brief. Highly partial and or containing serious errors;
contents partly or substantially irrelevant, poorly structured. Displays little knowledge of the subject
matter. May contain excessive use of quotations.
0%-29%: Seriously inadequate execution of the brief. Failure to focus upon the question, seriously
short or even devoid of theoretical underpinning, large sections irrelevant. May contain excessive
use of quotations.
Addition Individual Report I (Only if you are re-sitting the individual report A): ONLINE
SUBMISSION ONLY
The resit of the individual report A will be via another individual report. This will be a 1,500 word
reflective piece about the experience of the class lectures.
Description – A detailed description of what happened in each class lecture.
Feelings – How you felt before, during and after the experience.
Evaluation and Analysis – A look at the positives and negatives of the experience (e.g. what went
right and what went wrong), along with how you understand it. This should involve discussing
your experience in relation to concepts, theories and practices you have learned in the module.
Page 4 of 6
Conclusions – Any final thoughts on the experience, including what you have learned.
Action – A plan for how you would do approach the lectures differently if the same situation were
to rise again.
Individual Report B: ONLINE SUBMISSION ONLY
The individual report will be a 1500 word essay, with 12 point Times New Roman font, written
double spaced in a justified format with APA style headings, citations and references. Each student
can choose any one of the following topics and examine the topic in the context of an
organisation of their choosing to develop their essay. This organisational illustration can be from
the private, public or third sector. While submitting the essay please signify the topic you have
chosen to address. The students should develop their essay as the lectures progress based on their
understandings from the lectures, case analyses, essential and suggested readings.
1. Business model innovation
2. Entrepreneurial opportunities
3. Organizational designs for corporate entrepreneurship
4. Organizational designs for innovation
5. Sustainable entrepreneurship
6. Innovation clusters
7. Intrapreneurship and spin-offs
8. Disruptive innovation
9. Open innovation
10.Punctuated equilibriums
The format of the essay will be as follows:
(a) Introduction to the question,
Body of the essay: (b) Literature review, (c) Description of Findings or Propositions based on the
understanding developed from the lectures, (d) case analyses and the literature review,
(e) Conclusion.
Marking criteria (As suggested in the ULMS MSc Student Handbook):
Page 5 of 6
90-100%: Extremely thorough and authoritative execution of the brief. Containing evidence of
significant independent research, reflective, perceptive, well-structured showing significant
originality in ideas or argument, aptly focused and very well written. Few areas for improvement.
Potentially worthy of publication.
80-89%: Thorough execution of the brief, well-structured and clearly argued. Signs of originality
and/or independent critical analytical ability. Supported by independent research, materials well
utilised; well-focused and well written, displays mastery of the subject matter and of appropriate
theories and concepts.
70-79%: Good execution of the brief; well-focused, knowledgeable, strong evidence of reading
beyond the core textbooks and essential readings and displays a very good knowledge of the subject
matter. Good critical grasp of relevant theories and concepts.
60%-69%: Well-structured and well-focused answer with strong evidence of reading beyond the
core textbooks and essential readings. Thorough and comprehensive in approach. Displays a good
knowledge of the subject matter and where appropriate displays sound grasp of relevant theories
and concepts. Approach generally analytical.
50-59%: Competently structured answer, reasonably well-focused and comprehensive but tending
to be descriptive in approach. Limited evidence of reading beyond the core textbooks and essential
readings. May contain excessive use of quotations.
40%-49%: Tending to rely entirely on lecture materials. Almost entirely descriptive in approach,
limited knowledge and understanding of the subject matter displayed; partial and/ or containing
significant errors and/or irrelevancies, poorly structured. May contain excessive use of quotations.
30%-39%: Inadequate execution of the brief. Highly partial and or containing serious errors;
contents partly or substantially irrelevant, poorly structured. Displays little knowledge of the subject
matter. May contain excessive use of quotations.
0%-29%: Seriously inadequate execution of the brief. Failure to focus upon the question, seriously
short or even devoid of theoretical underpinning, large sections irrelevant. May contain excessive
use of quotations.
Addition Individual Report II (Only if you are re-sitting the individual report B): ONLINE
SUBMISSION ONLY
The resit of the individual report B will be via another individual report. This will be a 1,500 word
reflective piece about the experience of the seminars.
Page 6 of 6
Description – A detailed description of what happened in each seminar.
Feelings – How you felt before, during and after the experience.
Evaluation and Analysis – A look at the positives and negatives of the experience (e.g. what went
right and what went wrong), along with how you understand about it. This should involve
discussing your experience in relation to concepts, theories and practices you have learned in the
module.
Conclusions – Any final thoughts on the experience, including what you have learned.
Action – A plan for how you would approach the seminars differently if the same situation were to
rise again.
Submission deadlines and date of return of work to students:
How to submit your work:
Submit Individual Report A only via submission links on VITAL by 12 noon on Thursday, 7th of
May, 2020
Submit Individual Report B only via submission links on VITAL by 12 noon on Thursday, 7th of
May, 2020

 
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BHS0011 Business and the Entrepreneur

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This is a two part written assignment where:
Part One has four compulsory short questions related to the case study:
MAST BROTHERS CHOCOLATE VENTURE IN SHOREDITCH, UK.
Word count for answer: 1000 maximum
All parts carry equal marks
Part Two asks you to write an essay on ONE topic chosen from the eleven
offered.
Word count 2000 words maximum.
Please do not use Mast Brothers in your answer
PART ONE: Please answer all four parts, each part carries equal marks.
Guide word length 1000 words.
CASE STUDY: MAST BROTHERS CHOCOLATE VENTURE IN SHOREDITCH, UK.
This case study is attached at the end.
Question 1
a) Draw up a strengths / weaknesses / opportunities / threats (SWOT) for the Mast
Brothers at the time they made the decision to locate in Shoreditch, London.
Please limit your response to the most important FOUR in each category and list
your responses in order of importance. Separately to the diagram add a short
sentence explaining why you chose each response.
b) How entrepreneurial are the Mast Brothers?
How entrepreneurial was their Shoreditch business?
Please support your response by reference to a simple framework and/or
appropriate theory.
c) You have been asked to talk to a group of young entrepreneurs about the
usefulness of a Blue Ocean Strategy Canvas.
Draw a strategy canvas using Mast Brothers chocolate as the example.
Offer some brief commentary on why you chose each of the ‘key competing
features’ on the horizontal axis. Does it show that there is a clear blue ocean for
them?
d) What were the advantages to the Mast Brothers of locating in this developing high
tech and ‘up and coming’ retail cluster?
Page 3 of 17
PART TWO: Please answer ONE Question as an essay
Guide word length 2000 words
Please do NOT USE material from the Mast Brothers Case Study in your answer from this
section.
Your essay should conform to the normal requirements for such work, should not exceed
2000 words and be properly referenced. References, data tables, diagrams, charts, and
reasonably short and appropriate quoted text in “ “ are excluded from this word limit.
Better essays would, of course, do much more than just repeat my lecture material.
Topic One
Are entrepreneurs born or made? Discuss and support your answer with appropriate
reference to theory and practice.
Topic Two
What is your understanding of the process of opportunity recognition? If you were asked to
talk to a class of students at a local University (who were not majoring in business) about
opportunity recognition, and, to then provide four pieces of advice to increase their ability to
recognise opportunity; what would these be, and, why?
Topic Three
What is a business model? Discuss the importance of business models to understanding
how entrepreneurs behave. Offer appropriate examples to illustrate your arguments.
Topic Four
You are asked to a local small business club to talk about the theory and practice of Blue
Ocean Strategy, and in particular how it can create lasting competitive advantage. You are
determined to balance out the necessary theory and tools with several real life examples.
What would you chose to say and what examples would you use to gain and keep their
interest?
Topic Five
What do you have to say about the advantages of personal contact networks and what
advice would you offer to entrepreneurs to help them enter into a personal contact
network and to exploit the benefits from personal contact networks.
Page 4 of 17
Topic Six
Hong Kong tourism has had a tough few months – firstly, the on-street protests and then
coronavirus. They realise that one of their tourist attractions is art and culture. They usually
host the international Art Basel show each year alongside another art show: Art Centralthat takes advantage of art minded visitors and locals. However both have been cancelled
due to the coronavirus. But they still have a strong local art and culture sector. Discuss how
they can develop appropriate clusters to strengthen their cultural attractiveness for the
future.
(Art Basel is a for-profit, privately owned and managed, international art fair staged
annually in Basel, Switzerland; Miami Beach, Florida; and Hong Kong, selling the works
of established and emerging artists).
Topic Seven
Has the intrapreneurship literature anything constructive and useful to contribute to our
understanding of entrepreneurial behaviour by large organisations? Please support your
answer with practical examples.
Topic Eight
You are asked to address a group of final year undergraduate art and design students at a
local university who are considering setting up their own businesses. They are interested in
what you could say to them about appropriate competencies. Provide a concise brief
explaining the importance of competencies and how they can be developed. Also if you
were asked to nominate the ‘top three’ out of those appropriate competencies that you
have chosen to share, what would they be and why? [by ’brief’ I am simply inviting you
to structure this as a report rather than using a traditional essay format].
Topic Nine
From your practical and theoretical understanding of franchising what makes a good
entrepreneurial franchising relationship?
Topic Ten
Using appropriate theory and examples, evaluate whether the advantages of operating
within a family business structure outweigh the disadvantages. What advice would you
offer to a young entrepreneur trying to decide between joining the family business or
striking out on their own?
Topic Eleven
What do we understand about how small businesses grow and what general policy lessons
could be drawn from that understanding?

 
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