Exploration of Business Ethics and CSR in the Saudi Arabian Context: Islamic Finance as an Ethical Alternative?

Topic: Exploration of Business Ethics and CSR in the Saudi Arabian Context: Islamic Finance as an Ethical Alternative?
Order Description
Hello .
I need your researcher to develop a new professional proposal by adding 3,025 words to the below firs draft proposal which already has been written .
The research proposal should comprise that four following components only .
1- Overview of the research.
2- A justification of the proposed study with articulated research objectives and research questions;
3- A review of the extant literature in the proposed field with clear identification of knowledge gaps.
4- A debate on the research methodology to be adopted and the rationale.
———————
*** please don’t write the following the tree components in this work :
1- working timetable for the project with well-defined milestones and possible research activities.
2- A discussion on original contributions that the proposed study is to make to the knowledgebase.
3- A bibliography .
————————————————————————————
The first draft of Proposal is :
Exploration of Business Ethics and CSR in the Saudi Arabian Context: Islamic Finance as an Ethical Alternative?
1. Rationale, Aims and Objectives:
This research will further understanding of the uptake, implementation and attitudes to CSR and business ethics in Saudi Arabia, with a specific concentration on the banking industry. Currently, banking provides a particularly interesting study for the modern scholar, as this dynamic sector encounters changes in Saudi Arabia and across the world. Traditionally, financial services were among the first and fastest sectors to take up Western–style business ethics, due in part to the influx of Western banking companies to Saudi Arabia, and also to the necessary legal and regulatory aspects of banking as an industry (Long, 2005). This at times created a tension between Western ethics, based on contractual and evidential understandings, and those of traditional Saudi society, which rely on more subtle codes of honour and agreement (Samovar et al., 2009). However, with the crisis in the banking industry, financial services are coming under increasing scrutiny and the question of whether and how business ethics, CSR and company policy and culture in banking can be improved is a current one. Islamic Finance has presented itself as an alternative model to the international system, which many perceive to have shown its weakness (Zubairu et al., 2012). This research will study the question of whether Islamic Finance does and can provide a viable and workable system of ethical business in Saudi Arabian banking, suggesting what obstacles need to be overcome and what strengths are in its favour.
2. Methodology:
I will answer the research questions identified above by undertaking both qualitative and quantitative research, data collection and analysis, as follows:
· Literature Review: The full dissertation will comprehensively reference and analyse the current field of studies on business ethics and CSR within organisations in Saudi Arabia. This will not only underpin and expand on the justifications for this research (presented below) but will also provide significant insight into the knowledge achieved by scholars in this area which any new scholar can benefit from. This review will also offer analysis of the available literature, of strengths and research gaps. Previous studies will present data and conclusions for context and cross-comparison.
· Case Studies: Case studies will look at the history, activity and ethically-based procedures and behaviours of four Saudi companies, and the place which CSR and business ethics is given within each. These case studies will provide important contextual information with which to draw conclusions when analysing the data resulting from more qualitative methods.
· Interviews: Key company employees will be invited to participate in semi-structured interviews. These interviews will assess the place of CSR and business ethics within the companies, employees’ awareness of and attitude towards these, and the extent to which the policies of companies are implemented and their objectives achieved. Interviews will be anonymous and transcripts will not be shared with participating companies, although examples and aggregate findings will be. Permission will be asked to record these interviews for research purposes.
· Questionnaires: These will be anonymous and only aggregate data will be shared with participating companies. Questions will seek to indicate what are considered by members of the organisation to be the benefits and problems of CSR and/or business ethics, and their adaptation within their own organisation. Questions will be structured in order to allow for numerical and comparative analysis and a certain amount of personal information will be asked for in order to allow demographic analysis.
3. Literature Review:
Until the international banking crisis much scholarly attention was given to the uptake of western business ethics and CSR practices in Saudi Arabia and to the dynamic between traditional ethical systems and those introduced by multi-national companies to the Middle East (Long, 2005; Samovar et al., 2009, Saudi Aramco, 2012). The presence of traditional Islamic Banking systems was seen largely as an aberration or a hangover from a previous time, which would gradually be phased out as integration and adoption progressed (Aggrawal, 2000).
Increasingly, literature has acknowledged the renewal of Islamic Finance, including its potential to become a viable system outside the Islamic world, essential for a global sector (Wilson, 2007, Chowdhury, 2008). In many ways it has been seen as providing an antidote to failed Western banking practices and its traditional and socially-based ethical systems are seen to have benefits for inclusive banking practices and for the availability of investment in emerging markets and SMEs, which are central to growth and a challenge to Western banking post-recession (Abou-Gamal et al. 2012).
However, scholars perceive that Islamic Banking has some drawbacks in practice, although these will likely shift and change as Islamic Financial practices grow and develop. In particular, transparency and reporting practices have been highlighted as issues, as have trends in organisational responsibility towards employees, contractual obligations, and investment decisions based on, for instance, environmental or global security concerns (Rima and Sarieddine, 2007; Zubairu et al., 2012; Reynolds, 2008). Until these obstacles are to some extent removed it is unlikely that Islamic banking will provide a mainstream alternative to Western banks on the international stage (Wilson, 2007). This dissertation will examine these obstacles and the ways in which they can be mitigated.
4. Resources, data and access
I will need access to a wide variety of scholarly secondary sources in books and journals, available through my University in both hard copy and online. I will also make use of analysis and comment articles in reputable newspapers and trade magazines in order to analyse the current attitudes and responses of the financial community towards business ethics and Islamic Banking in Saudi Arabia. These are more current sources of information than scholarly publications, although largely sources of opinion rather than of fact.
I will require access to four companies in the banking sector – two Western style banks and two Islamic banks. Discussions are on-goingwith several institutions to gain permission for this. I will be able to travel to Saudi Arabia and much of the data can be collected remotely.
References
Abou-Gabal, N., Asim I. Khwaja and Bailey Klinger, (2012), ‘Islamic Finance and Entrepreneurship: Challenges and Opportunities Ahead’, Paper presented at Tenth Harvard University Forum on Islamic Finance: Islamic Finance and Development, March 24-25, 2012, Harvard, MA.
Aggrawal, R. K., and T. Yousef, (2000), ‘Islamic Banks and Investment Financing’, Journal of Money, Credit and Banking 32(1), 93-120
Choudhury, M. A., (2001), ‘Islamic Venture Capital: A Critical Examination’, Journal of Economic Studies 28(1), 14-33
Haron, A., and M. Adli Musa, (2012),‘Recent Financial Crises, Islamic Business Ethics and Prudential Framework’, Paper presented at Tenth Harvard University Forum on Islamic Finance: Islamic Finance and Development, March 24-25, 2012, Harvard, MA.
Long, David E., (2005), Culture and Customs of Saudi Arabia, Greenwood Publishing.
Reynolds, M., and C.Yuthas, (2008), ‘Moral Discourse and Corporate Social Responsibility Reporting’, Journal of Business Ethics 78, 47-64
Rima, T. A., and Y. Sarieddine, (2007), ‘Challenges in implementing capital adequacyguidelines to Islamic banks’, Journal of Banking Regulation 9(1), 46-59
Samovar, Larry A., Richard E. Porter and Edwin R. McDaniel, (2009), Communication Between Cultures, Wadsworth Publishing.
Saudi Arabian Oil Company, (2012), Saudi Aramco Supplier Code of Conduct, SC0C1128.10
Wilson, R., (2007), ‘Islamic Finance in Europe’, RSCAS Policy Papers 02, 1-22.
Zubairu, Umaru M., Olalekan B. Sakariyau and Chetubo K. Dauda, (2012), ‘Evaluation of Social Reporting Practices of Islamic Banks in Saudi Arabia’, Electronic Journal of Business Ethics and Organization Studies 17(1), 41-50


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Research to BHP Billiton

Topic: Research to BHP Billiton
Order Description
Topic/s: Report Planning: A major international business enterprise. This stage of the
project requires you to select a major international business enterprise and
examine its experience in the light of the concepts and theories introduced in
the early part of this unit (i.e. Chapters 1, 2, 3, 4, 6, 7 and 8) of the text by
Cavusgil et. al. These chapters cover foundation concepts and selected aspects
of the environment of international business studies.
Details: The task is to create a Report Plan as a way of building your research skills by
adopting a systematic approach to the task. This involves library and electronic
database searching, description and evaluation of a range of sources, brief
summaries of material, analysis of the significance of data sources and steps
that will help you clarify and define the main issues relevant to the company
that you select.
This exercise will allow you to use your research sources to develop a viable
plan for research for the Project Report. (The skills learnt here should be
transferable to all other units you study).
You MUST NOT write an essay for this stage of the assignment; brief notes
are appropriate. You need to develop your research skills so that you can
construct a research plan and creates notes that explain how the material in the
listed chapters can be used to understand the experience of and challenges
facing your selected company.
Following these steps should help you complete Assignment One. Listed here
as A-F for your convenience.
A. Identify a major international business enterprise
Use the library data bases to be sure that you will be able to access and
understand the materials you require for the project. You will need to consider
several companies before making a final choice. A crucial consideration in your
choice will be the extent to which the company chosen allows you to explore its
experience using the concepts of this unit.
• Explain why you have chosen this company? Some factors that might
influence your choice are:
• A firm’s role in the global pattern of trade
• Comparative and competitive advantage as they apply to the firm
• Does its activity represent some aspect of New Trade Theory? If so
examine the implications of such theory for its pattern of international
businesses.
• Theories of Foreign Direct Investment and the Eclectic Paradigm
• Does the firm represent an example of the Stages Models of
Internationalisation?
• Its organisational form
• Effects of and implications of culture, legal and economic systems in
the countries in which the firm operates.
• And other concepts or ideas from the relevant chapters of the Cavusgil
et. al. text.
Once you have settled on a company you should list the main issues that are
pertinent to this company and offer examples to illustrate. The emphasis that
you give to international business concepts will be depend upon the relevance
of each to the company that you have chosen. You need use your judgement
here and that judgment needs to be informed by careful reading of the text and
selected journal articles.
B. Search Library Catalogues
Consult a range of catalogues including University of Canberra and the
National Library of Australia (NLA). Data bases such as those for journals and
companies (e.g. Global Mint). These will contain books and articles relevant to your chosen company and the generic international business issues that
confront that company.
C. Use quality items published on the internet:
Find some sources that meet these criteria
• It is authoritative
• The site is clear about its own sources and reliability
• It is up to date or provide material that most likely not been published
in other formats (e.g. refereed journals)
D. Statistics and secondary data used to illustrate your argument.
Look for suitable statistics and data to include in your report. Show the reader a
few examples of the types of evidence you will use in your Report. Cite the
sources and availability of the data, and show how you might compile and
display it. A summary table you have constructed or a diagram that richly
illustrates main points in your research would be ideal.
E. Progress so far – time to pause and reflect.
Reflect and carefully evaluate your progress. Have you covered all the points
adequately and do are you beginning to form a thesis or main line of argument
for your Project Report? Check that you have used the theory of the early part
of the unit to examine key issues confronting your company.
F. Plan for the Project Report
Now as the final step for the this Assignment One construct a plan with section
headings, sub-headings, bullet points or phrases and short paragraphs that
reflect your development of the report and your line of argument up to this
point. It needs to be more than a list of points; the reader should be able to
discern clearly your line of argument from your plan.
An assessment evaluation sheet will be provided on the Moodle site. Read it for
guidance on the presentation of your work. Check you have covered all the
points in this sheet before you hand in the assignment.
Take care to use correct citation methods: use Harvard Author/Date (Check the
UC library site for full information on these methods).


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A Tale of Two Airlines

A Tale of Two Airlines Case Study
BRITISH AIRWAYS
British Airways (BA) was the result of a merger in 1974 between British Overseas Airways Corporation (BOAC), which offered long haul flights, and British European Airways (BEA) that specializing in flights to continental Europe. In its early years, BA was very bureaucratic and rules-oriented. At that time, BA was reported to have had an introspective, inflexible culture where over-staffing was routine, hierarchy was all important and little attention was paid to customer service, employee opinion or profitability.
Substantial cultural differences continued post-merger. BOAC staff tended to look down on their BEA counterparts, believing they provided flights for ?tradesmen? whereas their own services were for ?gentlemen?. BEA employees on the other hand regarded the BOAC staff as snobs who had no real sense of the cut-throat world of commercial competition. The result was disastrous in terms of performance. In 1980, BA was voted the airline to avoid at all costs and, at the time, it was also the most unpunctual European carrier flying out of the United Kingdom.
When John King was appointed by Prime Minister Margaret Thatcher as BA Chairman in 1981, he saw a need for drastic action, not least because the company was suffering from huge financial losses. His ?survival plan? resulted in nearly 20,000 staff redundancies, closed routes and the disposal of BA?s cargo-only service.
When Colin Marshall took over as CEO in 1982, an operating surplus had been created for the first time since the merger. Marshall?s objective was to build on this by encouraging all BA staff to take responsibility for customer satisfaction, and also to develop a more holistic outlook on the company, bridging functional and cultural divides. An extended training initiative was developed. Marshall was quoted at the time as talking about ?designing? BA staff to deliver good service, just as BA already designed the seats on its planes, its inflight entertainment and the airport lounges to do the same.
The first of these training events was launched in 1983. Two days long, it was called ?Putting People First?, and was eventually attended by 40,000 staff. The course focused on encouraging effective personal relationships, the idea being that if staff felt good about themselves they would feel good about interacting with customers. A senior director was present for question and answer sessions at these events and Marshall himself frequently attended. Other programs followed, including ?Managing People First? for BA?s 1,400 managerial and supervisory staff, launched in 1985. Its objectives were to foster a more caring and trusting relationship between managers and their teams, and to improve communication and staff motivation. Another ‒ ?Day in the Life? ‒ was introduced in the same year to improve cooperation and break down barriers between BA?s various functions.
Other more tangible changes were also afoot, including privatisation in 1987 and a takeover of British Caledonian Airways in 1988. Both marked the progress BA had made towards becoming a market-oriented, customer-facing organization. The organization?s structure changed as Marshal revamped BA into 11 profit centres. This streamlined its bureaucracy and allowed for greater cross-functional communication and cohesion. Executives who he felt weren?t up to the changes were removed. Performance-related pay, linked to new BA values, was introduced. But the developments didn?t end there: in 1987, ?Awards for Excellence? were brought in to recognise high levels of performance among staff, and the suggestion scheme ?Brainwaves? was introduced.
In 1988 BA began to offer an in-house MBA in conjunction with Lancaster University; and the initiative ?Winning for Customers?, consisting of a training event to signal that every staff member makes a difference to the customer experience, and an associated course for supervisory and managerial staff, was launched in 1992.
All in all, this lengthy and expensive program seems to have transformed a loss-making public organization colloquially known as ?Bloody Awful? into a profitable private company, which won the Business Traveller ?World?s Best Airline? award seven years up to and including 1995. Indeed, former CEO Bob Ayling (who took over from Colin Marshall in 1996, when Marshall became Chairman) suggested in a BA magazine that the organization ?had been one of the greatest turnaround stories of the twentieth century. The image this airline has built for itself in the past 14 years has stood it in great stead? (Business Life, 1997, p. 45).
What happened later:
1993-1998: Richard Branson of Virgin Atlantic won a libel case against John King and Colin Marshall for claiming that Branson had lied when he had alleged that BA had engaged in ?dirty tricks?. Branson took more legal action in 1998.
1997: Bob Aylings?s revamp of BA as more cosmopolitan and less British provoked a public drubbing from Margaret Thatcher.
1998: The aftermath of a cabin crew strike in response to Bob Ayling?s cost-cutting Business Efficiency Program (BEP) cost BA GBP125 million.
1999: An internal survey, ?It?s Your Shout? revealed a cynical view of the management of BA by staff. 1,000 job cuts were announced.
2000: Bob Ayling was forced to resign after share prices ?nosedived?. 6,000 job losses were made public.
RYANAIR
Michael O?Leary is the CEO of the world?s most disliked airline, Ryanair. O?Leary, a former Dublin accountant, who has led the profitable budget airline for the past 20 plus years, believes that employees really value working in a highly controlled and fearful environment. Even customers are expected to be extremely compliant. O?Leary was quoted in the New York Times as stating: ?Will we give you a refund on a non-refundable ticket because your grandmother died? No! We?re not interested in your sob stories. Go away! Ryanair is based on a ?command and control? way of managing employees and customers, where lower level employees have little input into company decision making. . But there are highly successful airlines such as South-West that take a radically different approach. South-West attributes its success to the value it places on partnerships between staff, management and unions as a way to maintain highly efficient and customer-focused outcomes. According to Professor Greg Bamber, author of Up in the Air: How Airlines Can Improve Their Performance by Engaging Their Employees, companies such as Ryanair may not be sustainable in the long term. Why? It all comes down to organisational values. ?Once companies have developed a people-oriented culture based on values of mutual commitment and involvement, they can make and and implement decisions in a quicker timeframe,? said Professor Bamber. But the Ryanair approach to managing people is more common than you might think. While this approach may bring short-term gains for shareholders, it may not be beneficial in the long term, according to Quentin Jones, Director of Human Synergistics. Jones states that, during times of economic uncertainty and increased unemployment. Those firms that revert back [sic] to command and control management styles and threatening behaviours are sending confusing and mixed messages to employees. When this happens to employees (that is, their employers break their commitment to the espoused set of company values), employees are more likely to distance themselves from the company psychologically and emotionally.
Sources: Knights, D. and Willmott, H. (2012) Introducing Organizational Behaviour and Management, Cengage: 390-391. Robbins, S.P., Judge, T. A., Millett, B. and Boyle, M.(2011) Organisational Behaviour, Pearson: 106.
Questions
1. Compare the cultures of the four airlines mentioned in the case study.
2. What are the factors that led BA and Ryanair respectively to engineer and adopt their distinctive organisation cultures?
3. What is ?command and control? and how effective is it as a management style?
4. What are the causes of the cynicism of BA staff revealed in the internal opinion survey, ?It?s Your Shout?, in 1999?
5. How do you think Ryanair staff feel towards their employer?
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Employee Relations

Topic: Employee Relations
Written Essay (2000)
1. Introduction (200 words)
2. Body (1100 words for 2.1 & 2.2)
2.1 Identify a vulnerable group of workers (I have selected Young People) and discuss ways in which unions might assist them with issues like;
2.1.1 More secure work (Job security)
2.1.2 Better pay and conditions
2.1.3 Assist with negotiations
2.1.4 You may find other issues when you are researching the topic and it is fine to include them.
2.2 Explain the reasons why individuals in vulnerable groups might join unions?
2.2.1 Support if I have a problem at work
2.2.2 Improve pay and conditions
2.2.3 Free illegal advise
2.2.4 Most people at work are members
2.3 Research some of the creative ways unions have changed to meet the needs of works. Choose one of this and summarise how it works and possible outcomes (eg. Dr Amanda Tattersal) (500-600 words)
3. Conclusion (200 words)
4. References (at least 6 references) (please use this two References plus others)
4.1 Tattersall, A 2010, Power in Coalition: Strategies for Strong Unions and Social Change, Allen & Unwin, Sydney
4.2 Peetz, D, Bailey, J 2012, Dancing alone: The Australian union movement over three decades, pp.535-536
4.3 Others
Assignment question
Using essay format, identify a vulnerable group of workers and discuss:
a. Ways in which unions might assist them with issues like more secure work, better pay and conditions, and help with negotiations at work (these are examples, others may also be discussed).
b. Explain the reasons why individuals in vulnerable groups might join unions?
c. Research some of the creative ways unions have changed to continue to meet the needs of workers. Choose one of these and summarise, how it works and possible outcomes (for example: Community Unionism, Dr Amanda Tattersall has written substantially in this area). This section should only take about 500-600 words of your essay.
A vulnerable group of workers could be: young people, people from backgrounds different to the culture in which they live ie Non-English speaking people, or people in casualised work, ie waitstaff or cleaners.
Something to start you thinking:
You may think that the reasons that unions seek to assist workers, will be the same as the reasons workers seek to join unions. However, this is not always the case. Many unions today have a social agenda and they seek to assist workers in many different ways. You may find that workers tend to join unions for a variety of reasons. They might join for personal reasons, such as for assistance with negotiations, or for industry specific reasons, ie teachers and nurses have strong industry specific unions.
Relevant course material
You can expect to find relevant content in the text and the study book from module 6 relating to this topic. However, you need to consider issues in addition to those presented in your textbook.
Important note
You need to include references for at least six (6) other scholarly and credible authorities to support your discussions on factors discussed outside the course material.
What counts as one of the 6 references:
• union or employer association information from their websites, press releases or policy
• any of the relevant selected readings
This assignment will be assessed using the criteria appearing on the following marking criteria sheet. Make sure you familiarise yourself with the requirements of this sheet as part of preparing your essay.
______________________________________________
Module 6 – Learning Objectives 3 & 5
Introduction
The level of trade union membership and power in Australia and some other industrialised countries have declined significantly over the past two decades or so. Nevertheless, just fewer than two million Australian workers still remain union members and unions remain a significant player in most countries’ employment relations systems, including Australia.
Learning Objectives 3 – Describe the structure of Trade Unions
3.1Structure of unions
Read Loudoun, McPhail & Wilkinson, pp. 50–1. Learning objective 3 is addressed in this reading.
Deery and Plowman (1993, pp. 76, 78) note the four-fold categorisation of the objectives of unions:
1. providing direct services to members such as insurance and legal aid
2. improving conditions of employment
3. ensuring the union’s own organisational security
4. political objectives.
Byrt’s (1985) categorises union goals and activities in this way:
1. The economic role, which is mainly to obtain higher wages through arbitration and
collective bargaining
2. Political goals, which in Australia is largely pursued through their affiliations to the
Labor Party
3. Job control and protection mainly through restricting or controlling the supply or
and price of labour and the way that work is carried out.
3.2The debate over union structure
For most of the twentieth century Australian union movement was characterised by a number of peculiar structural features. There were a large number of unions – around 300 in 1990, of all types – craft, general, industry, occupational and enterprise, with haphazard, crisscrossing membership bases. The vast majority of union members (80%) were concentrated in a small number of large unions. There were many small unions, around half of all unions had less than a thousand members each which altogether had less than two percent of all members. During the 1990s a debate emerged about the desirable reforms to the structure of Australian unions. The business community argued that the existing union structure was detrimental to economic progress, by causing demarcation disputes between unions, pattern bargaining, and adversarial industrial relations. The Business Council of Australia argued that what was required was either an enterprise- or company-based unionism, more competitive unionism, or less unionism altogether. At the same time, the ACTU and several large unions, inspired by the industry structure and notions of ‘strategic unionism’ common in Western Europe, embarked on a program of union amalgamations aimed at achieving fewer, bigger and more efficient union organised on industry lines. During the 1990s, as a result of this plan, numerous union amalgamations occurred and many smaller unions were merged into larger union partners.
Learning Objectives 5 – Analyse the trade Union movement’s response to the decline in unionism
5.1 Union membership
Read Loudoun, McPhail & Wilkinson pp. 51–4. Learning objective 4 is addressed in these readings. The reasons why workers join unions are complex and have been subject to detailed academic analysis. They can be stripped down to three main motivations: instrumental or utilitarian reasons; ideological reasons and compulsion.
5.1.1 The statistics on the structure of Australian trade unionism – continuity and change
The data on changing union membership in the decade from 1993 to 2003 and presents a negative picture for Australian unions. In 2003, there were 1.86 million trade union members and this represented a decline in 26% decline in numbers over the fifteen years since 1988. Over the same period, the union density rate (union members as a percentage of the workforce) declined from 42% in 1988 to 23% in 2003. The problem for unions is that employment has tended to decline in traditional union strongholds such as the public sector and manufacturing and increase in those areas of low density, such as retail trade and property and business services and casual and part-time employment. At the same time, even the traditional areas have experienced significant declines in density. The gender gap in union membership has declined over the years, and now stands at just 2%, with a membership rate of 24% and females 22%. There is also an age factor, with older workers more likely to be union members than young workers.
5.1.2 Union response to declining membership
Read Loudoun, McPhail & Wilkinson, pp. 54–6. Learning objective 5 is addressed in this reading.
This quote from Bramble regarding the revival of unions highlights both the possibilities and pitfalls for the future of unions.
Prospects for revival
There are two contradictory dimensions to working-class consciousness in the early 21st century. The first is a widespread sense of fatalism – a lack of faith that action by ordinary people can stop the juggernaut of economic reform and work intensification. Workers are unhappy with their economic and working circumstances, but years of work intensification without any significant resistance by unions has created a weary resignation. In focus groups organised by Unions NSW in summer 2005, many workers reported working unpaid overtime, longer and less regular hours, and increasing work intensity.
Working-class acceptance of what appears to be an unstoppable process also affects many union militants who, after years of retreats and defeats and half-fought battles, have grown cynical about reviving unions and pessimistic about the preparedness of their fellow workers to fight.
The other dimension of working-class consciousness is a willingness to resist when a lead is given by their traditional leaders. Employer and government offensives have fuelled discontent and this has been evident on repeated occasions since the early 1990s, from the 150 000 who marched against the Kennett Government in 1992 to the tens of thousands of workers who took action in support of the MUA in 1998 and the hundreds of thousands who rallied against WorkChoices.
If there is a will to resist, why are unionisation rates at a historic low? The most common response, heard from both conservatives and frustrated union militants, is that Australian workers have become complacent and have been ‘bought off’, more interested in their plasma TVs and overseas holidays than in joining a union. This argument has no basis in fact, as David Peetz has pointed out. Successive Unions NSW surveys demonstrate untapped potential membership among non-unionists; the 2005 survey confirmed that one half of all workers ‘would rather be in a union’. A 2007 survey by Brigid van Wanrooy and her Sydney University colleagues found a lower, but still substantial, figure: over 800 000 non-members were interested in joining unions. Had they joined, overall coverage would have climbed to 30 per cent. Forty-one per cent of non-members report to Unions NSW that they would like to be in a union but had never been asked. Many of these non-members hold strongly pro-union attitudes – they are as likely as union members to regard trade unions as ‘very important for workers’ job security’ and as essential to prevent a worsening of working conditions for employees. They are actually more likely than union members to agree that ‘employees will never protect their working conditions and wages without strong unions. And they are disproportionately young, indicating that sympathy for trade unionism is not restricted to older generations (Bramble 2008, pp. 246–7).
Written Essay (2000)
1.    Introduction (200 words)
2.    Body (1100 words for 2.1 & 2.2)
2.1    Identify a vulnerable group of workers (I have selected Young People) and discuss ways in which unions might assist them with issues like;
2.1.1    More secure work (Job security)
2.1.2    Better pay and conditions
2.1.3    Assist with negotiations
2.1.4    You may find other issues when you are researching the topic and it is fine to include them.
2.2    Explain the reasons why individuals in vulnerable groups might join unions?
2.2.1    Support if I have a problem at work
2.2.2    Improve pay and conditions
2.2.3    Free illegal advise
2.2.4    Most people at work are members
2.3    Researchsome of the creative ways unions have changed to meet the needs of works. Choose one of this and summarise how it works and possible outcomes (eg. Dr Amanda Tattersal)(500-600 words)
3.    Conclusion (200 words)
4.    References (at least 6 references) (please use this two References plus others)
4.1    Tattersall, A 2010, Power in Coalition: Strategies for Strong Unions and Social Change, Allen &Unwin, Sydney
4.2    Peetz, D, Bailey, J 2012, Dancing alone: The Australian union movement over three decades, pp.535-536
4.3    Others
Assignment question
Using essay format, identify a vulnerable group of workers and discuss:
a.    Ways in which unions might assist them with issues like more secure work, better payand conditions, and help with negotiations at work (these are examples, others may alsobe discussed).
b.    Explain the reasons why individuals in vulnerable groups might join unions?
c.    Research some of the creative ways unions have changed to continue to meet the needsof workers. Choose one of these and summarise, how it works and possible outcomes(for example: Community Unionism, Dr Amanda Tattersall has written substantially inthis area). This section should only take about 500-600 words of your essay.
A vulnerable group of workers could be: young people, people from backgrounds different to the culture in which they live ie Non-English speaking people, or people in casualised work, iewaitstaff or cleaners.
Something to start you thinking:
You may think that the reasons that unions seek to assist workers, will be the same as the reasons workers seek to join unions. However, this is not always the case. Many unions today have a social agenda and they seek to assist workers in many different ways. You mayfind that workers tend to join unions for a variety of reasons. They might join for personalreasons, such as for assistance with negotiations, or for industry specific reasons, ie teachers and nurses have strong industry specific unions.
Relevant course material
You can expect to find relevant content in the text and the study book from module 6 relating to this topic. However, you need to consider issues in addition to those presented in your textbook.
Important note
You need to include references for at least six (6) other scholarly and credible authorities to support your discussions on factors discussed outside the course material.
What counts as one of the 6 references:
•    union or employer association information from their websites, press releases or policy
•    any of the relevant selected readings
This assignment will be assessed using the criteria appearing on the following marking criteria sheet. Make sure you familiarise yourself with the requirements of this sheet as part of preparing your essay.
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Module 6 – Learning Objectives 3 & 5
Introduction
The level of trade union membership and power in Australia and some other industrialisedcountries have declined significantly over the past two decades or so. Nevertheless, justfewer than two million Australian workers still remain union members and unions remain asignificant player in most countries’ employment relations systems, including Australia.
Learning Objectives 3 – Describe the structure of Trade Unions
3.1Structure of unions
Read Loudoun, McPhail& Wilkinson, pp. 50–1. Learning objective 3 isaddressed in this reading.
Deery and Plowman (1993, pp. 76, 78) note the four-fold categorisation of the objectives ofunions:
1. providing direct services to members such as insurance and legal aid
2. improving conditions of employment
3. ensuring the union’s own organisational security
4. political objectives.
Byrt’s (1985) categorises union goals and activities in this way:
1. The economic role, which is mainly to obtain higher wages through arbitration and
collective bargaining
2. Political goals, which in Australia is largely pursued through their affiliations to the
Labor Party
3. Job control and protection mainly through restricting or controlling the supply or
andprice of labour and the way that work is carried out.
3.2The debate over union structure
For most of the twentieth century Australian union movement was characterised by a numberof peculiar structural features. There were a large number of unions –around 300 in 1990, ofall types – craft, general, industry, occupational and enterprise, with haphazard, crisscrossing membership bases. The vast majority of union members (80%) were concentrated ina small number of large unions. There were many small unions, around half of all unions hadless than a thousand members each which altogether had less than two percent of allmembers. During the 1990s a debate emerged about the desirable reforms to the structure ofAustralian unions. The business community argued that the existing union structure wasdetrimental to economic progress, by causing demarcation disputes between unions, patternbargaining, and adversarial industrial relations. The Business Council of Australia arguedthat what was required was either an enterprise- or company-based unionism, morecompetitive unionism, or less unionism altogether. At the same time, the ACTU and severallarge unions, inspired by the industry structure and notions of ‘strategic unionism’ commonin Western Europe, embarked on a program of union amalgamations aimed at achievingfewer, bigger and more efficient union organised on industry lines. During the 1990s, as aresult of this plan, numerous union amalgamations occurred and many smaller unions weremerged into larger union partners.
Learning Objectives 5 – Analyse the trade Union movement’s response to the decline in unionism
5.1 Union membership
Read Loudoun, McPhail& Wilkinson pp. 51–4. Learning objective 4 isaddressed in these readings.The reasons why workers join unions are complex and have been subject to detailedacademic analysis. They can be stripped down to three main motivations: instrumental orutilitarian reasons; ideological reasons and compulsion.
5.1.1The statistics on the structure of Australian trade unionism –continuity and change
The data on changing union membership in the decade from 1993 to 2003 and presents anegative picture for Australian unions. In 2003, there were 1.86 million trade union membersand this represented a decline in 26% decline in numbers over the fifteen years since 1988.Over the same period, the union density rate (union members as a percentage of theworkforce) declined from 42% in 1988 to 23% in 2003.The problem for unions is that employment has tended to decline in traditional unionstrongholds such as the public sector and manufacturing and increase in those areas of lowdensity, such as retail trade and property and business services and casual and part-timeemployment. At the same time, even the traditional areas have experienced significantdeclines in density. The gender gap in union membership has declined over the years, andnow stands at just 2%, with a membership rate of 24% and females 22%. There is also an agefactor, with older workers more likely to be union members than young workers.
5.1.2 Union response to declining membership
Read Loudoun, McPhail& Wilkinson, pp. 54–6. Learning objective 5 isaddressed in this reading.
This quote from Bramble regarding the revival of unions highlights both the possibilities andpitfalls for the future of unions.
Prospects for revival
There are two contradictory dimensions to working-class consciousness in the early 21stcentury. The first is a widespread sense of fatalism – a lack of faith that action byordinary people can stop the juggernaut of economic reform and work intensification.Workers are unhappy with their economic and working circumstances, but years of workintensification without any significant resistance by unions has created a wearyresignation. In focus groups organised by Unions NSW in summer 2005, many workersreported working unpaid overtime, longer and less regular hours, and increasing workintensity.
Working-class acceptance of what appears to be an unstoppable process also affectsmany union militants who, after years of retreats and defeats and half-fought battles,have grown cynical about reviving unions and pessimistic about the preparedness oftheir fellow workers to fight.
The other dimension of working-class consciousness is a willingness to resist when alead is given by their traditional leaders. Employer and government offensives havefuelled discontent and this has been evident on repeated occasions since the early 1990s,from the 150 000 who marched against the Kennett Government in 1992 to the tens ofthousands of workers who took action in support of the MUA in 1998 and the hundredsof thousands who rallied against WorkChoices.
If there is a will to resist, why are unionisation rates at a historic low? The mostcommon response, heard from both conservatives and frustrated union militants, is thatAustralian workers have become complacent and have been ‘bought off’, more interestedin their plasma TVs and overseas holidays than in joining a union. This argument has nobasis in fact, as David Peetz has pointed out. Successive Unions NSW surveysdemonstrate untapped potential membership among non-unionists; the 2005 surveyconfirmed that one half of all workers ‘would rather be in a union’. A 2007 survey byBrigid van Wanrooy and her Sydney University colleagues found a lower, but stillsubstantial, figure: over 800 000 non-members were interested in joining unions. Hadthey joined, overall coverage would have climbed to 30 per cent.Forty-one per cent of non-members report to Unions NSW that they would like to be in aunion but had never been asked. Many of these non-members hold strongly pro-unionattitudes – they are as likely as union members to regard trade unions as ‘very importantfor workers’ job security’ and as essential to prevent a worsening of working conditionsfor employees. They are actually more likely than union members to agree that’employees will never protect their working conditions and wages without strong unions.And they are disproportionately young, indicating that sympathy for trade unionism isnot restricted to older generations (Bramble 2008, pp. 246–7).

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