This house believes that?.International Business will have to manage significant shifts in global power during the next few decades. India is in a better position than South Africa to succeed in the new global economy?.

This house believes that?.International Business will have to manage significant shifts in global power during the next few decades. India is in a better position than South Africa to succeed in the new global economy?.
1.Introduction to International Business
•    What is international business?
•    A typology of international business firms
•    The international environment of firms
2.Globalization
•    What is meant by the
term globalization?
•    What are the main
drivers of globalization?
•    The debate on globalization    Reading and Preparation Week
Reading:  Daniels, J.D. Radebaugh, L.H. & Sullivan, D.P. (2009, 12e),
International Business: Environments & Operations, NJ: Pearson Prentice Hall, Chapter 1 – this is available as a digital document on the NOW system.
Preparation work – Worksheet 1 – Introduction to International Business
Active Learning Exercise:  Carnival Cruise Lines: Exploiting a Sea of Global Opportunities – this is the in the digital reading
Daniels, J.D. Radebaugh, L.H. & Sullivan, D.P. (2009, 12e), on NOW.
11    08.10.12    1. National differences in political economy
•    Understand how the
political systems of
countries differ.
•    Understand how the
economic systems of
countries differ.
•    Understand how the legal
systems of countries
differ.
2. Business environment in Africa
Preparation work – Worksheet 1 – Introduction to International Business
Reading:  Daniels, J.D. Radebaugh, L.H. & Sullivan, D.P. (2009, 12e),
International Business: Environments & Operations, NJ: Pearson Prentice Hall, Chapter 1 – this is available as a digital document on the NOW system.
•    Introduction to Module
a)    Examination of module documentation
b)    Set text
c)    NOW
d)    Assessment
e)    Introduction to the context of the module
f)    Workload expectation
g)    Set up the debate groups for future seminars
•    Active Learning Exercise:  Carnival Cruise Lines: Exploiting a Sea of Global Opportunities – this is in the digital reading
– Daniels, J.D. Radebaugh, L.H. & Sullivan, D.P. (2009, 12e),
on NOW.
12    15.10.12    1. Differences in culture
•    What is culture?
•    The determinants of culture
•    Identify the sources that lead to differences in social culture
•    Identify the business and economic implications of differences in culture
•    Understand how differences in social culture influence values in the work place.
2. Communication in
China
(Professor Weili Teng)
Preparation work – Worksheet 2     National Political Economy
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 2, p 40-85.
•    Questions: See worksheet 2
•    Active Learning Exercise:  India’s Transformation, p81
13    22.10.12
1.    Business environment in India
(Dr Banita Lal)
2.    Traditional trade theory
•    Understand why nations trade with each other.
•    Be familiar with the different theories explaining trade flows between nations.
Preparation work  – Worksheet 3 International business and culture
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 3, p 87-121.
•    Questions: – Worksheet 3
•    Active Learning Exercise: Wal-Mart’s Foreign Expansion, p118-119
14    29.10.12
1. New trade theory
•    Increasing Product Variety and Reducing Costs
•    Economies of Scale, First-Mover Advantages and the Pattern of Trade
•    Implications of New Trade Theory
2.Business environment in Southeast Asia
(Ms Aldilla Dharmasasmita)
Preparation work  – Worksheet 4 Understanding International trade
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 5, p159-195
•    Questions:  – Worksheet 4
•    Active Learning Exercise:  Boeing versus Airbus: Two Decades of Trade Disputes, p302-307
15    05.11.12    1.Regional economic integration
•    Regional integration and globalization
•    Levels and forms of integration
•    Major regional economic groupings
•    Static and dynamic effects of regional economic integration
2. Business environment in Russia
(Dr Sergej Ljubownikow)
Preparation work  – Worksheet 5  European Union
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 8, p265-295
•    Questions:  – Worksheet 5
•    Active Learning Exercise: NAFTA and the United States Textile Industry, p 298.
16    12.11.12    1. Foreign Direct Investment
•    Foreign investment in the global economy
•    Patterns of FDI
•    Traditional and eclectic theories of FDI
2. Business environment in France
(Mr Chris Crabot)
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 7, p212-245
•    Debate preparation– Groups A and B
Here is the motion of the first debate:
•         “This house believes that….International Business will have to manage significant shifts in global power during the next few decades. China is in a better position than Russia to succeed in the new global economy“.
•      Group A – support the motion
Group B – contest the motion
•    Debate preparation workshop – Groups C and D
Here is the motion of the second debate:
•         “This house believes that….International Business will have to manage significant shifts in global power during the next few decades. India is in a better position than South Africa to succeed in the new global economy“.
Group C – support the motion
Group D – contest the motion
17    19.11.12    1. The Foreign Exchange Market
•    Be conversant with the functions of the foreign exchange market
•    Understand what is meant by spot exchange rates
•    Understand the different theories explaining how currency exchange rates are determined and their relative merits
2.Biotechnology and international business in the UK
(Mr Amon Simba)    Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 9, p311-339.
First assessed debate – Groups A and B
18    26.11.12    1. The International
Monetary  System
•    The international monetary system
•    Review of the system’s evolution.
•    The Global Capital Market.
•    Important segments of the Global Capital Market:
•    Implications for international business
2.Coursework briefing
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 10, p340-366.
Second assessed debate – Groups C and D
19    03.12.12    1.Ethics and sustainability in international business
•    Ethical considerations in international business
•    Norms, values and ethics
2.Corporate social responsibility  in international business
•    Corporate responsibility in the global economy
•    CSR and the international firm    Preparation work  – Worksheet 6    Foreign Direct Investment
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 7, p230-264.
•    Questions:  – Worksheet 6
Active Learning Exercise:  Starbucks Foreign Direct Investment, P308
24    07.01.12    1. IT outsourcing and offshoring
(Dr Mumin Abubakre)
2.Revision lecture    Preparation work  – Worksheet 7  Ethics in International Business
Reading:  Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 4, p122-148.
•    Questions:  – Worksheet 7
•    Active Learning Exercise: Google in China, p154-155.
25    14.01.13    No lecture    Revision – make an appointment to see your seminar tutor.
26    21.01.13    Personal revision – make an appointment to see your seminar tutor if you require more support.
27    28.01.13    Submit your individual research report by 12 at noon on Monday 28 January 2013
•    Please be aware that the Lecture and Seminar Programme might make slight changes due to the availability of guest lecturers!
Worksheet 1
Introduction to International Business
Set Reading & Preparation
READING PACK
1.    Daniels, J.D. Radebaugh, L.H. & Sullivan, D.P. (2009, 12e),
International Business: Environments & Operations, NJ: Pearson Prentice Hall, Chapter 1. This is a digital file available in the module area on NOW.
2.    Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 1, p 2-36.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
a) What do we mean by the term ‘international business’?
b) Highlight some of the differences between international and domestic business.
c) Why might companies engage in international business?
d) How do firms conduct or ‘carry out’ their international business transactions and operations? Ensure that your answer differentiates between leading ‘modes of operation’ (modes of entry).
Active Learning Exercise:  Carnival Cruise Lines: Exploiting a Sea of Global Opportunities
In addition to answering the questions above, examine the Carnival Cruise Lines: case study at the end of the set reading (digital file).
During the class we will work in small groups to consider what this case tells us about the varied character of international business today and evidence some of the challenges in producing and marketing products/services on an international basis.
Worksheet 2
National Political Economy
Set Reading & Preparation
SET TEXT
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 2, p40-85.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
1.What do we mean by political, economic and legal systems? Highlight major forms of each of these supported with some examples.
2.    Identify the major changes that have occurred in spread of democracy and free market economies during the last two decades.
3.    Explain the following concepts as relevant to investors and business managers: political risk; economic risk; legal risk.
4.    Why do international investors need to make risk assessments before investing in overseas projects? Can you think of examples where developments overseas have badly affected a company’s sales, operations or profitability?
Active Learning Exercise: India’s Transformation, p81-82
After attempting the questions above, conduct some research on this case study and answer the case discussion questions.
Web world
Another Perspective: The U.S. State Department produces a series of annual “Country Reports” to acquaint American businesses with other countries. The site is {http://www.state.gov/travelandbusiness/}.
Another Perspective: A summary of U.S. Trademark law, which may be interesting to you can be found at {http://www.law.cornell.edu/topics/trademark.html}.
Another Perspective: The World Intellectual Property Organization’s web site contains extensive information on various treaties and agreements between countries regarding the protection of intellectual property.  The site is {http://www.wipo.org/treaties/ip/}.
HTTPS://WWW.CIA.GOV/LIBRARY/PUBLICATIONS/THE-WORLD-FACTBOOK/
Worksheet  3
International business and culture
Set Reading & Preparation
SET TEXT
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 3, p 86-117.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
a)    What is culture?
b)    What are the main determinants of national culture?
c) What is ethnocentrism? How can we guard against the dangers of ethnocentric behavior?
d) Examine the summary of your own national culture, available @  http://www.worldbusinessculture.com/cultural/issue/2/Culture-and-Business.html  and http://www.kwintessential.co.uk/etiquette/doing-business-in.html
e)    Assess the ratings for your own national culture along Hofstede’s five bi-polar dimensions: http://www.geert-hofstede.com/
f)    Compare and contrast the frameworks of Hofstede and
Trompenaars. Are there significant differences in content and/or
emphasis?
Active Learning Exercise: Wal-Mart’s Foreign Expansion
In addition to the question work above, examine the Wal-Mart’s case study p118-119 in the set chapter and answer the discussion questions on Page 119. During the class we will work in small groups to examine the case.
Web based materials
Another Perspective: Duke University’s Department of Religion sponsors a web site that offers links to and brief descriptions of four of the most comprehensive sites for religion on the Internet.  These are excellent sites that provide a broad array of information to augment the information about religion provided in the textbook.  The site is available at {http://www.duke.edu/religion/main/links.html}.
Another Perspective: To give students an opportunity to “experience” cultural differences create a mock business meeting.  Executive Planet maintains a web site, {http://www.executiveplanet.com/index.php?title=Main_Page}, with guidelines for doing business in different countries.  The site allows visitors to explore relevant issues in a variety of cultures.
Worksheet  4
Understanding International Trade
Set Reading & Preparation
SET TEXT
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc.,  Chapter 5, p158-189.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
a)    Outline the principal arguments for free trade between nations. Ensure reference to key theories.
b)    Identify major instruments of protectionism.
c)    What are some of the justifications for restrictions on trade and for the protection of domestic markets? Ensure reference to key theories.
d)    What issues are presently dominating the WTO’s agenda?
Active Learning Exercise – Boeing versus Airbus: Two Decades of Trade Disputes, p302-307
In addition to the question work above, examine Boeing versus Airbus ’s case study p302-307 in the set chapter and answer the discussion questions on Page 307. During the class we will work in small groups to examine the case.
Web World
http://www.globalization101.org/issue/trade/
http://www.wto.org/
http://europa.eu.int/comm/trade/issues/newround/doha_da/
Worksheet  5
European Union
Set Reading & Preparation
SET READING
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc.,  Chapter 8, p264-292.
The answers to these questions can be found at http://europa.eu/index_en.htm  the section Europe at a Glance.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
1.    Outline the members of the European Union and the dates that they joined.
2.    Which major treaties have contributed to the development of the EU? Identify some key points in relation to each Treaty that you identify.
3.    Which are the key EU institutions? What is their role?
4.     How might a single currency be of advantage to a) businesses in Europe; b) consumers in Europe?
Active Learning Exercise – NAFTA and the United States Textile Industry, p 298.
In addition to the question work above, examine the case of ‘NAFTA and the United States Textile Industry’ and answer the questions on page 298.
Useful websites
Sources of information on international institutions, business and exchange rates include:
www. europa.en. int
www.wto.org
www.imf.org
www.eubusiness.com
www.un.org
For information on past decisions of the UK Competition Commission, go to: www. mmc.gov. uk
Worksheet  6
Foreign Direct Investment
Set Reading & Preparation
SET TEXT
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 7, p230-260.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
a)    Explain the difference between foreign direct investment (FDI) and foreign portfolio investment (FPI).
b)    What is the distinction between horizontal and vertical FDI?
c)    Why do firms undertake FDI? Employ and reference theories of FDI in order to answer this question.
d)    Identify some of the major modes or ‘forms’ of foreign direct investment (FDI). Assess their advantages and disadvantages.
e) Countries can adopt policies designed to encourage and restrict the FDI. Give examples of such policies and explain the possible benefits and costs of FDI to host countries.
Active Learning Exercise 1 – Starbucks’s Foreign Direct Investment case study
In addition to the question work above, examine the case notes  ‘Starbucks Foreign Direct Investment’ p308 featured in the set chapter reading.
Web World
http://www.globalization101.org/issue/investment/
Another Perspective: Students may want to explore Starbucks’ web site to see where its most recent stores have opened, and what form of investment was used.  The site is available at {http://www.starbucks.com}.  Click on “international” to see a list of countries where the company operates.
Another Perspective: To expand this case, consider asking students to explore Starbucks’ recent entry into the French market, and its strategic changes in its Chinese operations.  Details on both can be found at {http://www.businessweek.com/globalbiz/content/apr2006/gb20060420_895395.htm?chan=search} and {http://www.businessweek.com/globalbiz/content/oct2006/gb20061025_712453.htm?chan=search}.
Worksheet  7
Ethics and international firms
Set Reading & Preparation
SET TEXT
Charles.W. Hill (2011, 8e),
International Business: Competing in the Global Marketplace, NY: McGraw Hill Inc., Chapter 4, p122-148.
Before coming to this session attempt the task-work & discussion questions listed below. Enter some notes in the spaces provided.
1.    Explain the term ethics and why is it a legitimate area of study?
2.    Identify the key ethical issues for international business and use some relevant examples to collaborate your discussion.
3.    Outline and establish the differences between the key philosophical approaches to ethics.
4.    What are the key actions that international business managers can use to ensure that ethics are embedded in their organisations?
Active Learning Exercise – Google in China, p154.
Read the case study in the reading pack in the set text and consider the following questions:
1.    What philosophical principle did Google’s managers adopt when deciding that the benefits of operating in China outweighed the costs?
2.    Do you think that Google should have entered China and engaged in self-censorship, given the company’s long-standing mantra” Don’t be evil”?  Is it better to engage in self-censorship than have the government censor for you?
3.    If all foreign search engines companies declined to invest directly in China due to concerns over censorship, what do you think the results would be?  Who would benefit most from this action?  Who would lose the most?
4.    Provide the group with more information on Google’s international operations, go to the company’s web site at {http://www.google.com/corporate/index.html}.
5.    Useful websites
Pressure group websites include:
www. foe.co.uk
www. tiwf. co. uk www.greenpeace.org.uk
The issue of sustainability can be considered at:
www.sustainability.co.uk
Visit The Body Shop website for material on human rights and environmental issues:
www.body.shop.co. uk
The Business Owners Toolkit has a section on pricing and elasticity: www.toolkit.cch.com
KPMG has a section devoted to business ethics: www.kpmg.com/ethics
Appendix 1: Debating skills and marking criteria
A debate is, basically, an argument. That is not to say that it is an undisciplined shouting match between parties that passionately believe in a particular point of view. In fact the opposite is true. Debating has strict rules of conduct and quite sophisticated arguing techniques and you will often be in a position where you will have to argue the opposite of what you believe in.
Assessment of team-based debates can encompass an evaluation of several elements:
Organisational skills (planning, co-ordination etc.)
Agenda setting
Content of case (arguments, evidence etc.)
Skills of persuasion
Presentation standards
Data management
Arguing techniques
Responsive skills
As noted in the main ‘briefing’, assessment for this exercise relates to your performance vis-à-vis three categories covering those points above.
Matter
Matter is what you say, it is the substance of your speech, your rebuttals and your ‘answers’ to questions. You should divide your matter into arguments and examples co-ordinating content across speakers. Your tutors will examine the quality and relevance of these in all stages of the exercise – the paper, the rebuttals and succeeding discussions.
Any arguments/examples that you use should be relevant to the topic at hand and relevant to any roles adopted in role play based exercises. Contributions which have very little or nothing to do with the topic and/or role only make a speech look weak and lacking in substance.
Matter cannot be just a long list of examples. You do not win a debate by creating the biggest pile of facts. Facts are like bricks in a wall, if you don’t use them and cement them together properly then they are useless. Similarly you cannot win a debate solely by proving that some of the facts of the opposition are wrong. It may weaken their case a little, the same way that removing some of the bricks from a wall will, but you really need to attack the main arguments that the other side presents to bring the whole wall crashing down.

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Organizational Change Management

Order Description
Organisational Change Management
.2 Reading List and Learning Resources
The reading list and learning resources for this module are available on Reading Lists at Anglia, you can access the reading list for this module on the module VLE site.
4. Assessment on this Module
The assessment for this module consists of one final submission dates for elements of assessment vary.
Element Type of assessment Word or time limit % of Total Mark Submission method Final Submission Date
010 Patch 1
How and why do middle managers support and resist strategic change?
Patch 2
Why do models of planned change not bring about cultural change?
Patch 3
How do leadership behaviours positively and negatively impact upon employee commitment to organisational change?
1,000
ons:
1: How and why do middle managers support and resist strategic change? 1,000 words (40%)
Minimum mandatory reading
Senior, B. and Swailes, S. (2010) Organizational Change. 4th Ed, Harlow: FT Prentice Hall
Conway, E. and Monks. K. (2011) Change from below: the role of middle managers in mediating paradoxical change. Human Resource Management Journal, 21(2): 190-203.
McCann, L., Morris, J. and Hassard, J. (2008) “Normalized Intensity: The New Labour Process of Middle Management.” Journal of Management Studies 45(2): 343-371
Sharyn E. Herzig and Nerina L. Jimmieson, (2006) “Middle managers’ uncertainty management during organizational change”, Leadership and Organization Development Journal, 27 (8): 628 – 645
2: Why do models of planned change not bring about cultural change?
Minimum mandatory reading
Senior, B. and Swailes, S. (2010). Organizational Change. 4th Ed, Harlow: FT Prentice Hall
Burnes, B. (2004) “Emergent change and planned change – competitors or allies?: The case of XYZ construction”, International Journal of Operations and Production Management, 24(9): 886 – 902.
Harris, L. C. and Ogbonna, E. (2002) The Unintended Consequences of Culture Interventions: A Study of Unexpected Outcomes. British Journal of Management, 13(1): 31–49.
Smollan R. and Sayers J. G. (2009) Organizational Culture, Change and Emotions: A Qualitative Study. Journal of Change Management. 9 (4): 435-457.
3: How do leadership behaviours positively and negatively impact upon employee commitment to organisational change? 1,000 words (30%)
Minimum mandatory reading
Senior, B. and Swailes, S. (2010). Organizational Change. 4th Ed, Harlow: FT Prentice Hall
Gill, R. (2003). Change management or change leadership. Journal of Change Management, 3(4), 307–318
Lundy, V. and Morin, P.-P. (2013), Project Leadership Influences Resistance to Change: The Case of the Canadian Public Service. Project Management Journal, 44 (3): 45–64
Thomas, R and Hardy, C. (2011). Reframing resistance to organizational change. Scandinavian Journal of Management, 27(3): 322-331.
Mark Learning Outcome
1. Patch 1 – strategic change 40% 1,2,4
2. Patch 2 – culture change 30% 1-4
3. Patch 3 – leading change 30% 1-3
TOTAL MARKS: 100%


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Conduct an in-depth evaluation (using publicly available information) of the Company IBM assigned to you and prepare a 2000-word Innovation Report.

Order Description
Topic
Conduct an in-depth evaluation (using publicly available information) of the Company IBM assigned to you and prepare a 2000-word Innovation Report.
The report will include the following sections:
1.The business case for innovation
Provide justification for prioritising innovation in the organisation. Offer the main findings of your organisational diagnosis.
• Intro / Executive summary: this is the project we are undertaking
• Context and problem statement: assessing the situation, reasons
• Project description: objectives and strategic description of the process
• Benefits: this is what success will look like, solution description
• Expectations: this is what we need from you (key assumptions, resources, funding, authorisation, support)
• Our commitment: this is what you can depend on us for (key deliverables)
• Conclusion
2. The business case for Leadership challenges
What are the main leadership challenges of IBM?
What can be done to overcome them?
Use theoretical frameworks from the module content to write this section.
• “Leadership is the process of influencing others to understand and agree about what needs to be done and how to do it, and the process of facilitating individual and collective efforts to accomplish shared objectives.” (Yukl 2013)
• challenges that have to do with the organisational structure, culture, sense making, aligning, enabling, supporting and sustaining innovation
3. Innovation challenges
What are the main challenges IBM is facing in relation to innovation? What needs to change?
Use theoretical frameworks from the module content to write this section.
• ‘the process of creating value from ideas’ (Tidd and Bessant 2013)
• challenges directly related to creating value from innovative ideas
4. A framework for innovation
What are the organisational priorities in relation to leadership and innovation? Provide your recommendations to address the organisational challenges you identified in sections 2 and 3 above.
5. Next steps and conclusion
Provide practical next steps.
6. References
7. Appendices
8. Analysis
All ideas/strategies must be analysed.
Identify journal articles that provide findings in support and not in support of each idea you present.
Identify the conditions under which the particular idea/initiative/strategy has been effective and ineffective (e.g. type of organisation, size of organisation, country, organizational communication etc.). This will help you make the inference as to whether the idea will work in your organisation or not, and also to make recommendations about what should be done to make its implementation effective.
While reading journal articles, also pay attention to other effective ideas that are mentioned there that are not part of the list given to you. You may be able to include them in your recommendations.
All the arguments that you make must be supported by academic theory
9. Structure and style of writing
The report needs to follow the assigned structure.
As this is a report, you can use headings to separate sections.
Your writing needs to flow and any ideas/assertions need to follow a clear line of argument
Each paragraph and each section needs to concentrate on one key idea. Structure your ideas early on so that there are no overlaps between different sections.
Each section needs to be written in text form. Please minimise the use of bullet points to the absolutely necessary.
If you need to use tables and diagrams please title and explain them.
Please use formal academic language and avoid conversational expressions.
10. Use of academic sources and referencing
Although this is a business report, your sources need to be academic!!! This means that websites like Wikipedia or Businessballs etc are not considered as adequate resources. For an assignment of this level the norm is to refer to at least 10 academic journal articles. Other sources such as books, business magazines, reports and statistics reports are valid sources but will be considered as additional resources to the academic articles.
Referencing is according to Harvard referencing guidelines.
11.Formatting
There should be a title page (with the title of the coursework, module name and your registration number. Do not write your name.), a contents page (with the list of headings and subheadings and their page numbers) and a reference list.
The word limit is 2000 words (excluding title/contents page and the reference list. Citations within text will be counted).
The text must be in Times New Roman, 12 point font, 1.5 line spacing.
There should be a 1 inch margin all around the page.
Pages must be numbered.


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Three major conceptual frameworks: TITT,

Three major conceptual frameworks: TTF, FITT, and ISTA.
Order Description
Discovery Question
In a minimum of 400 words, compare and contrast the three major conceptual frameworks concerning technology and task: TTF,
FITT, and ISTA.
1.Fit between Individuals Task and Technology – FITT – Ammenwerth et al.
2.Interactive Sociotechnical Analysis – ISTA – Harrison et al.
3.Clinical Adoption Meta-Model – CAMM – Price & Lau
BioMedCentral
Page 1 of 13
(page number not for citation purposes)
BMC Medical Informatics and
Decision Making
Research article Open Access
IT-adoption and the interaction of task, technology and individuals:
a fit framework and a case study
Elske Ammenwerth*1, Carola Iller2 and Cornelia Mahler3
Address: 1Institute for Health Information Systems, UMIT – University for Health Sciences, Medical Informatics and
Technology, Hall in Tyrol,
Austria, 2Institute for Educational Science, University of Heidelberg, Germany and 3Dept. of Psychiatry, University Hospitals
of Heidelberg,
Germany
Email: Elske Ammenwerth* – elske.ammenwerth@umit.at; Carola Iller – iller@ews.uni-heidelberg.de;
Cornelia Mahler – cornelia_mahler@med.uni-heidelberg.de
* Corresponding author
Abstract
Background: Factors of IT adoption have largely been discussed in the literature. However,
existing frameworks (such as TAM or TTF) are failing to include one important aspect, the
interaction between user and task.
Method: Based on a literature study and a case study, we developed the FITT framework to help
analyse the socio-organisational-technical factors that influence IT adoption in a health care setting.
Results: Our FITT framework (“Fit between Individuals, Task and Technology”) is based on the
idea that IT adoption in a clinical environment depends on the fit between the attributes of the
individual users (e.g. computer anxiety, motivation), attributes of the technology (e.g. usability,
functionality, performance), and attributes of the clinical tasks and processes (e.g. organisation, task
complexity). We used this framework in the retrospective analysis of a three-year case study,
describing the adoption of a nursing documentation system in various departments in a German
University Hospital. We will show how the FITT framework helped analyzing the process of IT
adoption during an IT implementation: we were able to describe every found IT adoption problem
with regard to the three fit dimensions, and any intervention on the fit can be described with regard
to the three objects of the FITT framework (individual, task, technology). We also derive
facilitators and barriers to IT adoption of clinical information systems.
Conclusion: This work should support a better understanding of the reasons for IT adoption
failures and therefore enable better prepared and more successful IT introduction projects. We
will discuss, however, that from a more epistemological point of view, it may be difficult or even
impossible to analyse the complex and interacting factors that predict success or failure of IT
projects in a socio-technical environment.
Background
It is hard to imagine health care without Information and
Communication Technology (ICT). Information technology
in health care has existed for about four decades, and
has gained widespread usage. Electronic patient records
offer health care professionals access to vast amounts of
patient-related information; decision support systems
support clinical actions; and knowledge servers allow
Published: 09 January 2006
BMC Medical Informatics and Decision Making 2006, 6:3 doi:10.1186/1472-6947-6-3
Received: 16 June 2005
Accepted: 09 January 2006
This article is available from: http://www.biomedcentral.com/1472-6947/6/3
© 2006 Ammenwerth et al; licensee BioMed Central Ltd.
This is an Open Access article distributed under the terms of the Creative Commons Attribution License
(http://creativecommons.org/licenses/by/2.0),
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
BMC Medical Informatics and Decision Making 2006, 6:3 http://www.biomedcentral.com/1472-6947/6/3
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direct access to state-of-the-art clinical knowledge to support
evidence-based medical practice [1].
Introduction of ICT can radically affect health care organisation
and health care delivery and outcome. It is evident
that the use of modern ICT offers tremendous opportunities
to support health care professionals and to increase
the efficiency, effectiveness and appropriateness of care
[2,3].
However, not all projects introducing IT in health care are
successful. It is estimated that up to 60 – 70% of all software
projects fail (e.g. [4]), leading to enormous loss of
money within healthcare and also to loss of confidence on
IT from the side of users and managers.
It is interesting to recognize that the same IT system can be
seen as success by one department or professional group,
but as a failure or at least as problematic by another
department or professional group. Various interconnected
factors seem to exist that influence success or failure. In
fact, the notion of success and failure has been largely discussed
in the literature in the last years. We will not try to
repeat the overall discussion here, but just refer to some
good references ([5-11]).
What we observe in any case is that the objective effects of
the same IT system can largely differ in different settings.
This is not surprising if we understand information systems
as technical systems embedded in a social-organizational
environment (see also [12]). The technology we are
introducing in different clinical settings can be largely
equal (e.g. the same PACS software in various radiological
departments). But the socio-organizational setting may be
quite different (e.g. different organization of workflow,
different patient profiles, different motivation of staff, different
management support, different IT history etc.),
leading to different adoption processes of the same IT system,
and thus to different effects (e.g. increased efficiency
on one ward, user boycott on the other ward).
What does this mean for a systematic IT management in
hospitals? We argue that it would be helpful to know
more about the factors influencing IT adoption, success
and failure, and to be able to predict the effects in a certain
setting.
Therefore, at least two questions arise which should be
answered by medical informatics research:
1. What are the “socio-organizational” factors that influence
adoption of an IT system in a given socio-organizational
context?
2. Based on the answers to question 1: Is there any way to
predict the effects of an IT system in a certain context?
The aim of this paper
The aim of this paper is to present an approach to answer
the first question. Based on a literature study, we will
present a framework (the FITT framework) to better analyse
the socio-organisational-technical factors that influence
IT adoption. We will present the application of this
framework in the analysis of a case study, describing the
adoption of a nursing documentation system in several
departments of a German University Hospital.
With regard to the second question, we will argue that
from some more philosophical point of view, the exact
prediction of success and failure may not be possible at
all.
Previous work on IT adoption
Analysis of the factors influencing adoption (and thus
also success and failure) of IT systems in health care has
been an issue in research for many years. We will define IT
adoption as follows, based on the discussion in [13]: for
voluntary used system, IT adoption is reflected in the
usage of the IT system; for mandatory used systems, IT
adoption is reflected in the overall user acceptance. In the
next paragraph, we will analyse some research results on
factors for IT adoption, focussing on general valid frameworks.
Analysing the concept of information system (IS) success,
DeLone [5] developed an information success model for
management information systems. This model describes
that the effects of IT on the user (the individual impact)
and thus on the overall organization depends on the use
and the user satisfaction. Those two aspects themselves
depend on the quality of the IT system and the quality of
the information in this system (Figure 1). This model was
used to structure a broad literature review, but seems not
to be further validated. The authors discuss that IS success
is a multidimensional construct based on the interaction
of factors, and that a corresponding measurement instrument
should therefore include not only the described criteria,
but also their interaction.
IFnifgourmrea t1ion success model by DeLone [5]
Information success model by DeLone [5].
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The information success model is quite interesting as it
describes the interaction of various factors. However, its
shortcoming seems to be the isolated focus on IT quality
and system quality, indicating that only the system’s quality
itself determines the overall impact. This does not help
to explain why the same IT system can be adopted in a different
way, and have rather different effects, in various settings.
The technology acceptance model (TAM) of Davis [14]
tries to analyse why users adopt or reject a system. It
defines the constructs “perceived ease of use” and “perceived
usefulness” to predict attitude towards using and
actual system use. Both factors themselves depend on features
of the system (Figure 2).
While trying to verify his model by questioning 112 users
of one company, Davis [14] could partly confirm the
expected links in his model. In his discussion, he stresses
that this model is only usable for voluntary use of IT system,
and that further factors should be included in his
model, such as extrinsic motivation, user experiences with
the system, and characteristics of the task to be supported
by IT (e.g. complexity of a task).
This TAM model was adopted and extended by other
researchers such as [15,16] and [17]. For example, Dixon
[16] extended it to the Information Technology Adoption
Model (ITAM). He tried to refine the “system design
features” of the TAM model by describing that an IT system
has requirements (such as required IT knowledge of
the users, or necessary technical infrastructure) that must
be matched with the knowledge and skills of the users and
with the available technical infrastructure. He called this
“fit” and argued that perceived usefulness and perceived
ease of use are not dependent on the system design features,
but on this fit of user and system design features.
The paper stays unclear whether the ITAM model was
more formally validated. It is also unclear why those
points already discussed as missing by Davis [14] (such as
extrinsic motivation or task characteristics) were not
included.
All of the presented models seem to concentrate rather
strongly on individual attribute of the users and of the
technology, neglecting attributes of the clinical environment
and of the supported clinical tasks that in our opinion
are of high importance to understand IT adoption
processes. ITAM is however interesting as it introduced the
notion of fit, explaining that it is not individual attributes
which are important, but the quality of fit between e.g. IT
complexity and IT knowledge.
The idea of fit is more comprehensively elaborated in the
task-technology-fit model (TTF) of Goodhue [8,13,18].
He takes into account not only technology and user, but
he also considers the complexity of the clinical tasks
which have to be supported by an IT system. He examines
the influence of the three factors – individual abilities,
technology characteristics, and task requirements – on
performance and on user evaluation of IT systems, highlighting
the significance of the interaction (fit) of those
three factors (Figure 3). He argues that TTF (task-technology
fit, or more correct task-individual-technology fit, as
explained by [13]) is the extent to which technology functionality
matches task requirements and individual abilities.
Goodhue argues that user evaluation is a sufficient
surrogate of TTF, and that it is appropriate for both mandatory
and voluntary used IT system. The TTF model was
used in the area of management information systems, and
many of the proposed links within the model could be
validated in studies in various studies with hundreds of
users.
TTF extends the other described models by concentrating
on the fit. IT also includes the object of clinical task (e.g.
task complexity, organization of tasks, interdependence
with other tasks) to be supported by IT. However, TTF
only focuses on the fit between user and technology, and
between task and technology (see Figure 3). It does not
consider the interaction of user and task – which is, however,
in our opinion an important success factor for IT
introduction projects. For example, introduction projects
may fail because nurses are not sufficiently motivated for
nursing process documentation at all, independent of the
tool used, or physicians may not be motivated to do a
complete order entry themselves, instead of ordering a
nurse to complete the order, because of the additional
time it will take them. In addition, TTF and derived models
do not reflect on the dynamics of introduction
projects. Attributes of users, task and technology frequently
change over time in a clinical environment, and
thus also their interaction and their fit change.
However, the notion of fit has been found useful in many
other studies, too. For example, Folz-Murphy [19]
described problems of the fit between user requirements
and available IT functionality. Zigurs [20] examined the
fit between task and technology in the area of group supports
systems. Dishaw et.al. [21] extended the TTF – com-
FTeigcuhrneo l2ogy acceptance model (TAM) by Davis [14]
Technology acceptance model (TAM) by Davis [14].
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bined with the TAM model – with the construct of
computer self-efficacy. With reference to the domain specific
of users abilities the developed model of Dishaw
et.al. also implied a relation between the attributes of user
and task. The idea of fit seems thus to be helpful in various
contexts.
Overall, the presented approaches present a good basis for
the analysis of the IT adoption; however, all of them show
some limitations.
Bases on this analysis of the literature, we will now present
a framework of fit between individuals, task and technology
(FITT framework), taking into account the processoriented
character of an IT introduction. We will use our
framework in a retrospective analysis of a corresponding
case study.
Methods: The FITT framework
Based on the literature review, we found it useful to use
the interaction (fit) of users, tasks and technology as the
basis to better understand IT adoptions.
Our FITT framework (“Fit between Individuals, Task and
Technology”) is based on the idea that IT adoption in a
clinical environment depends on the fit between the
attributes of the users (e.g. computer anxiety, motivation),
of the attributes of the technology (e.g. usability, functionality,
performance), and of the attributes of the clinical
tasks and processes (e.g. organisation, task
complexity) (Figure 4).
An “Individual” can represent an individual user or a user
group. “Technology” can stand for the interaction of various
tools needed to accomplish a given tasks (e.g. hardware,
software, network). But the technology does not
only comprise computer-based tools, but all tools used by
the individuals to execute the tasks, therefore including
also paper-based tools. “Task” comprises the wholeness of
tasks and working processes that have to be completed
(e.g. nursing documentation, order entry etc.) by the user
and that are supported by the given technology.
Many researchers focus on the aspect of “organisation”.
Organisational aspects in our model are either part of the
individual aspect (individuals work in various roles and
various groups in an organization), or they are considered
in the task aspect (the clinical tasks and processes are
organized in a given way, with defined responsibilities).
The objective of IT management can now be defined as
reaching an optimal fit between technology, user and task.
This means that e.g. user involvement in the selection
process or a good user support can improve the fit
between the three aspects. Individuals must therefore be
sufficiently motivated and knowledgeable to execute a certain
task. The technology must offer sufficient functionality
and performance to support a given clinical task. And
the user must be sufficiently trained to use a given technology
adequately. An insufficient fit will probably lead to
problems during implementation projects.
The quality of fit depends on the attributes of the objects.
The following list presents some examples on attributes
that affect the various fit dimensions:
• Attributes on individual level: IT knowledge, motivation
and interest in the task to be completed, flexibility and
openness to new ways of working, team culture, organizational
context, cooperation within a team, and politics
within an organisation.
• Attributes on task level: Organisation of the tasks to be
completed, activities and their interdependence, complexity
of tasks.
• Attributes on technology level: Stability and usability of
a software or hardware tool, costs of a tool, functionality,
available technical infrastructure, integration of tools,
availability of tools in a certain clinical situation.
In order to influence and improve the fit, management
can directly influence those attributes of task, individual,
and technology. For example, a reorganization of docu-
FTiagsku-rTee 3chnology-Fit model (TTF) by Goodhue [8], [13], [18]
Task-Technology-Fit model (TTF) by Goodhue [8], [13],
[18].
TbFehigtewu FreIeeTn T4 i nfrdaimvideuwaol,r tka s(1k) a: nITd- atedcohpntoiolong dyepends on the fit
The FITT framework (1): IT-adoption depends on the fit
between individual, task and technology.
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mentation processes may improve the fit between task
and technology; training sessions for users may improve
the fit between technology and individuals; a software
update may influence both the fit between technology
and task (e.g. new functionality being implemented) and
between individual and technology (e.g. usability being
improved). Here are some examples for possible deliberate
interventions on the three objects to influence and
optimize the fit:
• Intervention on the individual level: user involvement
in system selection and introduction (change management),
user training sessions, good user support, motivation
by the management (leadership issues).
• Intervention on the task level: Reorganisation of task
and working processes (e.g. new ways for order entry),
clarification of the responsibilities (e.g. for nursing documentation).
• Intervention on the technology level: Hardware and
software updates, redesign of paper-based forms, network
upgrade.
Besides the direct interventions on the three objects, there
are also external factors that may influence the fit, but
which cannot easily be controlled by the IT management.
The following list presents examples for those external
influencing factors:
• Intervention on the individual level: Staff changes (e.g.
reducing IT knowledge), workload of staff (e.g. reducing
time for IT use), changes of hospital strategy (e.g. IT is now
seen to contribute to competitiveness of the hospital).
• Intervention on the task level: Rising complexity of the
task (e.g. by new legal documentation requirements), general
organisational changes in the organisation, changes
in patient profiles.
• Intervention on the technology level: New software
standards, new technological achievements.
Due to those external factors, there will never be a complete
static situation with regard to the three fit dimension
and therefore to IT adoption. The external factors can
improve or deteriorate the fit, while the deliberate interventions
of IT management will be aimed at steadily
improving the fit. There may only be a partly stable situation
where the positive and negative changes are mostly
balanced. It is helpful to describe this fit management and
fit dynamics as a loop-back system (Figure 5).
The overall aim is to have an optimal fit to allow an easy
IT adoption. As described, the fit model allows us to
describe what we can do to influence and balance the fit.
The larger the difference between the actual fit and the
planned fit, the higher the problems during an IT introduction.
For example, low fit between users and technology
may lead to user frustration and finally to user boycott
if no interventions (e.g. IT training sessions) are organized.
We assume that this basic theoretical approach can help
analyzing the process of IT adoption during an IT implementation
project in a clinical environment in the following
ways (Figure 6):
1. Any disruptions during an introduction project can be
described and analysed with regard to the disruption in
one of the three fit dimensions (task-technology, technology-
individual, or individual-task). This should help
plan projects, as problems can be anticipated in advance,
or can help to analyse problems in a project retrospectively
in order to learn from them.
2. Any intervention that is taken to improve a project, to
make it successful, can be analysed and described with
regard to one of the three objects (task, individual, or
technology). Any of those interventions on the objects
will thereby indirectly affect the fit dimensions.
We will now present a case study where the FITT framework
was applied in a retrospective analysis, to show how
it can help describe and analyse an implementation
project.
Reanalysis of a case study: IT adoption and FITT
framework in a German university hospital
A computer-based nursing process documentation system
was introduced on several wards of the University Hospitals
of Heidelberg between 1998 and 2001. This introduction
was accompanied by various evaluation activities
which among others investigated the following aspects:
• General computer knowledge and attitudes to computers
in nursing before, during and after system introduction.
• Nurses acceptance of the nursing care process (the task
to be supported by the IT) before, during and after system
introduction.
• User satisfaction with the nursing documentation system
before, during and after introduction.
• Quality of nursing documentation before, during and
after system introduction.
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• Overall affects of the nursing documentation systems on
nursing workflow.
These evaluations were done e.g. based on standardized
and validated psychometric questionnaires (given to all
nurses, with return rates around 80%), standardized documentation
quality audits (analysing the nursing records
of 20 patients per ward at three points of time), and focus
group interviews with 1 – 2 nurses per ward and with
nursing and project management. Methods and results of
the evaluation studies have been published e.g. in [22-
25]. More details on all studies can be found in the corresponding
German research reports [26-28] as well as in
[29].
In general, the evaluation results showed high user acceptance
of the IT system, and positive effects e.g. on documentation
quality. A detailed analysis, however, showed
differences in the reactions of the wards with regard to the
new IT system. On one (somatic) ward, user acceptance
was much lower than on the other wards, and several
problems during IT introduction occurred here. On this
ward (ward C), user acceptance was very low shortly after
the introduction, and remained rather low even months
after it (Figure 7).
The FITT framework was used to analyse the differences
on the wards, the process of IT adoption, and the effects of
interventions taken by the project and IT management to
improve IT adoption. This analysis was based on the available
results of the already mentioned various specific evaluation
studies.
In this paragraph, we will present the result of this analysis
for two somatic and two psychiatric wards. As already discussed,
three of them showed a quick IT adoption, one of
them showed a more problematic introduction (Figure 7).
A complete report of this analysis has been published in a
German project report [27].
All wards had used a paper-based documentation system
prior to IT introduction which was now in part replaced
by a computer-based system. This new IT system covered
all steps of the nursing process (nursing anamnesis, care
planning, documentation and evaluation of care – for a
detailed explanation of the nursing process, see e.g. [30]).
However, all functionalities were only used on the psychiatric
wards where all steps of the nursing process were
documented. The documentation on the somatic wards
concentrated on the documentation of nursing anamnesis,
care planning, nursing tasks, and omitting the evaluation
of care. Nursing notes were written on all wards in the
IT system.
Dermatological ward
The dermatological ward had 20 beds, around 12 nurses
and a mean length of stay of about 10 days in 2000. The
IT system was introduced in Sept. 2000. Questionnaires
and documentation analysis were conducted three
months before IT introduction and again in Dec. 2000
and in June 2001. A focus group interview study was conducted
in February 2002.
The analysis on this ward found a rather uncomplicated
and quick adoption of the new IT system. We will present
the reanalysis of this case on the three fit dimensions:
• Fit between individuals and task: This fit was mostly
uncomplicated from the very beginning. Both ward managers
and nurses stated in the interviews that they were
tnFThaihegle riu neFrfbIleTuy e T6in fcdreiarsme wcetiwllyl o aarfffkfee c(c2tt )ian: tgDt rteihblieub tetehrsar etoeef
itfnaitts ekdr,i vmteeencnthisnoionnlso sagnyd a nedx tfeitr,-
The FITT framework (2): Deliberate interventions and external
influences will affect attributes of task, technology and fit,
thereby indirectly affecting the three fit dimensions.
PFliagnunrineg 5, directing and assessment of the fit
Planning, directing and assessment of the fit. While the fit can
be managed by deliberate active interventions (e.g. by IT
management), continuous external factors may influence it,
too.
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convinced of the necessity of a high-quality nursing documentation,
for legal reasons and for the reputation of
nursing. The nursing process was mostly well accepted, as
the questionnaires showed. Documentation analysis and
interviews confirmed that nursing documentation was
more complete after IT introduction than before. However,
as the intensive documentation audits showed, not
all steps of the nursing process were well documented,
and the documentation was in part not adequately
adapted to the individual patient.
• Fit between individuals and technology: This fit was
uncomplicated from the very beginning. The young, motivated
team with high IT skills had no problems in learning
the new technology. Computer acceptance and computer
security levels were found to be high from the very beginning
both in the questionnaires and the interviews.
• Fit between task and technology: This fit was a bit problematic
at the beginning, as the documentation analysis
showed. The pre-defined nursing care plans offered by the
IT system were at first not sufficiently adapted to the need
of this ward. In addition, the computer equipment was
first insufficient (to small number of computers, too slow
hardware) to support a timely documentation process.
Because documentation has always been done in the ward
headquarters, no mobile or bedside computers were
found necessary.
Summarizing, on the dermatologic ward, we found a
good individual-technology fit after the IT introduction.
The individual-task as well as the task-technology fit were
not optimal at the very beginning (Figure 8).
In order to improve the problematic fit dimensions,
project management intervened as follows during the
introduction period:
• Intervention with regard to task: None.
• Intervention with regard to user: Several onsite discussion
to increase nurses’ knowledge of the nursing process
and how to correctly use pre-defined standardized nursing
care plans, to increase fit between individual and task.
• Intervention with regard to technology: The predefined
standardized nursing care plans were refined, to
improve adaptation to the individual patient; hardware
was updated and extended, thereby increasing fit between
task and technology.
Those interventions seem to have improved the fit. The
nurses judge the support of documentation by the software
and hardware equipment as rather good after two
years both in the interviews as well in the standardized
questionnaires. The documentation analysis also show an
improvement in documentation quality.
Paediatric wards
The paediatric ward had 15 beds, around 13 nurses, and a
mean length of stay about 5 days in 2000. The nursing
documentation system was introduced in Oct. 2000.
Questionnaires and documentation analysis were conducted
three months before IT introduction and again in
Jan. 2001 and in July 2001. A focus group interview study
was conducted in February 2002.
Compared to the other wards this ward showed rather low
user satisfaction values with the nursing documentation
system during the introduction phase. An analysis structured
according to the FITT framework showed several
problematic areas:
• Fit between individuals and task: Th


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