Competitive Advantage

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Competitive Advantage

Question Description

 

Unit 2 Assignment: Competitive Advantage In this Assignment, you will describe strategic employee training and development and its relation to a real organization. Select an organization that you are sufficiently positioned with to get the information you need for this Assignment. It could be a company you have worked with or a nonprofit organization with which you have had some experience. It will be more difficult to complete the Assignment if you select an organization where you are an outsider, unable to gather the needed information. In order to help you become more familiar with HRD professional articles, this Assignment has a reference requirement. One article from TD (formerly T + D). Use this link to find TD articles: http://library.kaplan.edu/HR410/hrd_articles_help Worksheet: Use the Unit 2 Worksheet located in Course Resources. NOTE: If you elect to use the course text as a reference, take care to use quotation marks for direct quotations; for example, “Training and development can help a company’s competitiveness by directly increasing the company’s value through contributing to intangible assets” (Noe, 2017, p. 17). NOTE: If you use the course text as a reference and elect to paraphrase, take care to cite properly. Here is an example of paraphrasing with correct citation: Intangible assets are important for any company. One way their value can be increased is a strategic use of training and development (Noe, 2017). Assignment Requirements Answers contain sufficient information to adequately answer the questions and contain no spelling, grammar, or APA errors. Points deducted from grade for each writing, spelling, or grammar error are at your instructor’s discretion. Review the grading Rubric below before beginning this Assignment.

UNIT 2 ASSIGNMENT WORKSHEET (Note the length requirement is 900 words.)

 

Name of Organization (single sentence)

Competitive Decisions

Where does this organization compete? (minimum of one paragraph)

How does this organization compete? (minimum of one paragraph)

What will the organization use to compete? (minimum of one paragraph)

Business Goals That Could Be Influenced by Training (minimum of one paragraph)

Strategic Training and Development Initiatives (minimum of one paragraph)

 
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Marketing, Competitive

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Question Description

 

For this assignment, use the McKesson Corporation Health care provider

Write a four to six (4-6) page paper in which you:

  • Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
  • Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
  • Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
  • Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
  • Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length
 
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Competitive strategy

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Make sure each question is answered with at least 500 word count and apa format please.Please make sure to cite sources with 4 scholarly sources.

Sportsman Shoes has been a leader in the shoe industry for more than 30 years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low cost strategy in order to sustain its success. It sells a limited number of shoe designs and has held costs low through manufacturing efficiency and standardized operations. However, the past years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive market position. As a result, company executives have decided it is time for a strategy shift.

 

Sportsman’s executives have done extensive market research and determined that many niche shoe markets exist where athletes are willing to pay more for shoes designed to meet the unique needs of their sport. There are very few market competitors in this niche shoe market and most do not have Sportsman’s past experience in controlling manufacturing costs. Sportsman has determined with talented shoe designers in place, they can manufacture athletic shoes to meet the needs of the niche markets using their current manufacturing facilities and employees. By designing shoes that have features that differs from competitors and meet the needs of a new specific group of customers Sportsman believes it will achieve a competitive advantage. Further, while their shoes will not be low cost like they were in the past, they will likely be able to sell these niche market shoes at a lower cost than market competitors and still make a healthy profit.

Therefore, Sportsman has decided to shift from its low cost strategy to a differentiation strategy and will begin to make production of these new specialty shoes. Sportsman must now make many tactical decisions in various functional areas of the company to support the decision to shift its overall strategy. Its first priority is to restructure the product development function. As it will need to understand the needs of niche markets and design shoes to meet those needs, it will need to hire and retain talented shoe designers. The company will also need to hire operations specialists to transition its manufacturing operations to manufacture these new shoe designs. Beyond hiring staff, Sportsman must also consider the implications for present employees to help them transition to their new work requirements. Therefore, there are several considerations the company must address in the area of human resource management.

1.Following Sportsman’s shift in competitive strategy, what are some considerations for the human resource practices?

2.What specific challenges will Sportsman face specifically in the area of compensation?

 
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Competitive Advantage

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Reply to this post with 200 or more words.

 

For a corporation to maintain its competitive advantage, they must be able to protect company knowledge or “trade secrets”.  If we think in terms of corporations competing within the same industry, they have many similarities to sports teams.  Each team has its own play book which they protect from the competition.  Although they run plays for all to see the goal is to not make these plays simple enough that they are easily taken to be used by competitors.  They often times hire coaches from competitors hoping to gain the knowledge that made them successful.  Competition can lead to innovation, which at times can help consumer prices.  Cost leadership as a competitive strategy has been used across various markets and industries.  We as consumers are often swayed to try a competitors substitute product which often times offers all the same benefits but includes several upgrades or has a lower cost.  These substitutes highlight the reason competitive strategy discusses the importance of sustaining an advantage, and encourages that success revolves around low imitability.  Even those consumers who have a strong brand loyalty are targeted with substitutes.  Which can for example come in the form of store brands at the local grocery store that compete with the established brand name products.

 
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