Competitive Analysis

August 17, 2020/in Posts /by admin

Write a 3–5-page executive report that analyzes a competitor’s product and marketing strategy, and explains how the competitive analysis can guide marketing decisions.

Note: You are encouraged to complete the assessments in this course in the order in which they are presented.

In the first assessment, you selected a company and product to study and then analyzed aspects of the product and company’s marketing strategy. In this assessment, you will analyze the competition for the product using a variety of information sources.

Suppose that you have now been hired by the company you selected, and have been asked to conduct a competitive analysis of the product you chose. Format this assessment as an executive report, and include a title page and reference page. Follow APA guidelines for citations and references.

Preparation

Think about the information that you will need to have in order to do a thorough competitive analysis:

Which companies are considered competitors? Are they direct or indirect competitors?
What types of information will you need to collect?
What sources can you turn to that will have the types of information you are looking for?
- Companies that provide market information, such as the Nielsen Corporation.
- Trade publications.
How will you organize the information you collect to make it useful to the company?

Assessment Requirements

In your Competitive Analysis, include the following:

Identify the company’s top competitor and describe its product.
Analyze the competition’s product.
- Compare the two products (your company’s and the competitor’s) in terms of:
  - Market share.
  - Product appeal.
  - Growth potential.
  - Unique selling proposition.
- Compare the two products in terms of features, benefits, and cost.
  - How do consumers rate each product in these terms?
- Evaluate the marketing strategy of the competitor. What can the strategies used by a competitor tell you about organizational direction?
- Explain how this analysis will guide the marketing decisions of the company.

Additional Requirements

Include a title page and reference page.
Length: 3–5 double-spaced pages, not including title page and reference page.
Number of resources: At least 4. Resources must be formatted according to current APA guidelines.
Font: Times New Roman, 12-point.

Competitive Analysis Scoring Guide

Criteria	Proficient	Distinguished
Correctly format citations and references using current APA style.	Correctly formats citations and references using current APA style with few errors.	Correctly formats citations and references using current APA style with no errors.
Evaluate the marketing strategy of a company’s top competitor.	Evaluates the marketing strategy of a company’s top competitor.	Evaluates the marketing strategy of a company’s top competitor and shows a connection between marketing strategy, product success, and organizational direction.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.	Writes content clearly and logically with correct use of grammar, punctuation, and mechanics.	Writes clearly and logically with correct use of spelling, grammar, punctuation, and mechanics; uses relevant evidence to support a central idea.
Analyze the product of a company’s top competitor.	Analyzes the product of a company’s top competitor.	Analyzes the product of a company’s top competitor and identifies main areas where the competitor’s product is superior.
Explain how a competitive analysis is used to guide marketing decisions.	Explains how a competitive analysis is used to guide marketing decisions.	Explains how a competitive analysis is used to guide marketing decisions; provides real world examples to support explanation.

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Competitive Advantage

August 17, 2020/in Posts /by admin

Competitive Advantage

Question Description

Primary Task Response: Within the Discussion Board area, write 800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

Part 1

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article to frame this week’s discussion. Complete the following:

Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.
Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.
Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

First initial M-Z: provide an argument ‘FOR’ the success of the fast-food franchise’s competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR’ topic.
First initial A-L: provide an argument ‘AGAINST’ the ability of the competition to overtake fast-food franchise. Submit your position by posting in the Unit 2 Debate forum, under the ‘AGAINST’ topic.

In both considerations, provide research that supports your assertions.apa format

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University of The Cumberlands Tools for Competitive Strategies

August 17, 2020/in Posts /by admin

Question Description

Pick any ONE of the objectives below and develop a full Research Paper around the selected objective.

Develop an understanding of public policy and how it impacts IT from a business and development standpoint.
Demonstrate the ability to perform analyses related to trade policy, standards, domestic and international regulatory policy, and the impacts of changes in policy on the IT structure of a business.
Describe an example of: (1) a public policy that had a positive impact on IT, and (2) a public policy that had a negative impact on IT.
Discuss the current trends in the global IT arena ranging from technology, hardware, policy, software, and available services including out-sourcing.
Define the activities and tools required to develop a sophisticated national and international strategy for IT.
List and describe available tools to assist business organizations in the development of a competitive strategy.
Understand how international and developing markets play an ever-changing role in IT; and integrate that understanding into an existing strategy to develop reasonable estimates of the effect of new products, services and vendors.
Describe an example of the effect of an emerging market on global IT competition.

To complete this assignment, upload a Microsoft Word document (.doc or .docx) that contains your complete paper. Remember that your paper, including your list of sources, must be in APA format, and you MUST cite your reference in the body of the paper using APA in-text citation format. Keep in mind, a source is any paper or article that you will reference in your paper. If you need more information on APA format (for references list AND in-text citations), visit this reference:

https://owl.english.purdue.edu/owl/resource/560/01…

Plagiarism detected in your work will result in a grade of zero for the entire paper.

Here are a few details about the overall research paper Please look at the attached rubric for details on how the paper will be graded.

You must reference two (2) peer-reviewed articles or papers that support your thesis statement. One of these papers may be from your annotated bibliography assignment. The final paper must be at least 750 words in length & DO NOT exceed 1000 words. Excessive words or too many references will NOT impress me.). You must have a minimum of FIVE (5) peer review papers to support your arguments for the entire paper. Also, note cited sources MUST directly support your paper (i.e. not incidental references)

If you are not sure how to identify peer-reviewed papers or articles, please visit the following resources:
http://diy.library.oregonstate.edu/using-google-sc…

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Stayer University Tesla Inc Strategies and Competitive Analysis

August 17, 2020/in Posts /by admin

Question Description

Due Week 5 and worth 150 points

From the same case that you have chosen for Deliverable 1, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.

Write a three to five (3-5) page paper in which you:

Use a framework of your choice (e.g., Porter’s Five Forces of Competition from the textbook) to perform a competitive analysis of the company’s industry. Support your response.
Select at least two (2) innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
Assess the company’s situation (e.g., its capabilities, resources, etc.) regarding its recent development. Provide support for your response.
Give your opinion as to whether the company’s organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine competitive analysis strategies through the use of frameworks.
Demonstrate an understanding of organizational structures by examining decision making approaches and developing the ability to implement business strategy.
Use technology and information resources to research issues related to business strategic management.
Write clearly and concisely about topics related to business strategic management using proper writing mechanics and technical style conventions.