E-commerce 101Assignment
This assignment will worth 20 marks:
(Project 15 Marks / Discussion Board 5 Marks)
Assignment Purposes:
- Evaluate the characteristics of e-commerce.
- Demonstrate effective use of technology for
- Evaluate the effectiveness of an e-commerce Web
- Explain the security and threats in the e-commerce
- Analyze basic concepts of consumer behavior and purchasing
- To apply critical thinking by the
Assignment Workload:
- This assignment is an individual
- The word count for this assignment must be between 2000 to 2500
Assignment Objectives & Requirements (15 Marks):
- To create a new E-commerce business, which is located in the Kingdom of Saudi Arabia, which include the followings:
- Introduction about your
- Product and type of
- Business
- Business
- Business
- To explain your business E-commerce
- To apply a SWOT analysis to your
- Building the E-commerce
- How it will look likes in terms of design and format (draft).
- Student is required to explain its E-commerce system functionality, such as:
- The product menu will show all the product we have in
- The contact button will have all the company contact details, social media links Facebook, Instagram, etc.
- System design (Picture attachment).
- Determine the suitable software and hardware needed with an explanation on why it’s needed.
- What type of functionality needed in your website, such as CRM?
- What type of hardware needed? Do you need a server or it will be in the cloud?
- Identifying security issues as well as how to avoid
- What type of security? To whom or to what?
- Potential threats to your website?
- Categorize marketing and advertising strategy and
- Marketing
- Social
- Local
- Multichannel
- Describe what are the ethics and laws within your E-commerce
- Conclude your report.
Discussion Board (5 Marks):
There are eight different important factors in e-commerce website design, which are:
- Functionality
- Informational
- Ease of Use
- Redundant Navigation
- Ease of Purchase
- Multi-Browser functionality
- Simple graphics
- Legible
T opic: Go to an e-commerce website of your choosing and evaluate its effectiveness
according to the basic criteria mentioned above.
Assignment Submission:
ill be three submissions for this assignment as the following:
| Submission Week |
Due Date |
Point covered |
Marks |
| First Submission |
Week 9 |
1,2,3,4 & 5 |
5 |
| Final Submission |
Week 13 |
All |
10 |
| Discussion Board |
Week 14 |
Answering the Topic |
5 |
- The submission method will be through blackboard
A ssignment regulation:
ll students are encouraged to use their own word.
- S tudent must apply any recognized Academic Referencing Style within their
- S tudent is allowed to cite 10% from the word limit (2500 -word limit means 250
w
ords can be cited).
mark of zero will be given for any submission that includes copying from
o ther resource without referencing it.
Assignment Criterion sheet:
| Criterion |
7: 85%-100% |
6: 75%-84% |
5: 65%-74% |
4: 50%-64% |
Refer / Fail: 0%-49% |
Understanding of the
task
The ability to:
Select an e-commerce
business field.
Describe information
environment |
Selects an interesting and approachable E-commerce business field.
Confidently contextualises the
operating environment
Authoritatively discusses the e- commerce business field in the context of E-commerce principles. |
Selects an interesting E-commerce businessfieldbutmightnothave much externally available information toanalyze
Provides sufficient contextualisation of operating environment
Discusses the E-commerce business field inthecontextof E-commerce principles. |
Selects an e-commerce business
Contextualises the operating
environment
Only briefly discusses the e- commerce business field in the context of E-commerce principles. |
Selects an e-commerce business
Very descriptive overview of information environment without any insightful commentary |
Does not select an appropriate e-
commerce business.
Does not describe the information
environment sufficiently
Does not provide analysis or
commentary of any kind |
Use of literature /
evidence of reading |
Evidence of wide reading, drawing on an impressive range of sources.
Demonstrates critical appraisal of literature through consistently relevant, current and authoritative materials
Information is synthesised and applied in a seamless manner to provide insightful analysis and critical commentary on information environment |
Evidence of independent research.
Appraisaloftheliteraturegained froma varietyofauthoritativeand relevant sources.
Information synthesised and providessomeanalysisandcritical commentary about information environment |
Draws primarily on recommended readings, with limited independent research.
Limited analysis and critical
discussion |
No independent research, relying on
recommended readings. |
No evidence of literature being
consulted,orirrelevanttothetopic. |
The ability to: research
the topic |
Literature is presented uncritically, in a purely descriptive way. |
|
| draw on an appropriate range of authoritative sources |
|
|
| Analyse / critique information environment through application of literature |
|
|
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