Task: What is the importance and the function of cross-cultural management in international
business?
Title: A nice title – clear and pertinent
1. Introduction – what is this essay about?
 The importance and value of understanding culture as a key element in successful
international business
 A brief introduction to your essay – what is it about?
2. Literature Review
a. Culture:
 The definition of culture, the function of culture in a society and the theoretical
model/framework to be used to study culture (for example, Hofstede, Hall,
Trompenaar’s models)
b. Cross-cultural Management
 Strategies and model/frameworks used to study and practice cross-cultural
management, for example, the 3-step model in the lecture notes.
3. Case studies
Choose two countries, could be your own country and a different country, or two different
countries from yours. Compare the similarities and the differences between these two
countries. Consider, what are the social changes in these two cultural backgrounds in the
past two or three decades? How do you evaluate and make arguments on these changes?
Create a simulated businesses environment that you need to manage a mixed group of
employees from these two countries; what do you need to know and to do?
Please note, in this essay, we only focus on the national cultures. We do not discuss
organisational cultures.
4. Conclusion
Briefly conclude your essay. Provide “A list of tips that global managers need to know about
cross-cultural management”.
Use at least 10 references, including 3-5 academic journal papers.
2500 words (10% margin, exclusive of reference list and appendix), submission: week 10,
Friday, 05/12/2014 to Turnitin only. Turnitin closes at 23:59.
Use Harvard System to properly reference your essay, including both in-text referencing and
end of paper reference list. Improper referencing will lead a mark loss or a fail. You should
upload a Microsoft Word document to Turnitin.

 

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Module learning outcomes being assessed

1. Apply modern supply chain management principles and practice, including the evolution of modern operations management theory, to business cases.

2. Analyse  the process of supply chain management decision making.

3. Apply and analyse appropriate management frameworks which can be used for the planning and control of materials and services, from the viewpoints of quality, quantity and cost analysis.

4. Appreciate and utilise the range of tools and techniques available to aid efficient and effective Supply chain managerial decision making.

Assignment Information
 
This assignment requires you to write a 1750 word original report addressing the following areas:
 
Compare and analyse the supply chain of two unrelated products of your choice. In addressing this report you should ensure that you consider:

• The overall design of the supply chains
• How decisions are made
• The role of the consumer
• The importance of quality

Area	Weighting
The overall design of the supply chains	22.5%
How decisions are made	22.5%
The role of the consumer	22.5%
The importance of quality	22.5%
Referencing and layout	10%

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT
This assessment will assess the module learning outcomes 1 – 4 and makes up 50%
of the overall module mark.
Word Count Limit
Your word count includes in text citations but not the final references or appendices. If you are more
than 10% over or under the word count limit you may lose marks as a 10% penalty applies.
The contents of your References and Appendices are not normally given a specific mark (though they
may contribute to your overall mark, as detailed in the assessment criteria). We therefore recommend
that you only use Appendices for supporting material and not for the substantive part of your work.
Plagiarism
As part of your study you will be involved in carrying out research and using this when writing up your
coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and
that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not
acceptable to copy from another source without acknowledging that it is someone else’s writing or
thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly
cite and reference the works of others. The Centre for Academic Writing provides documents to help
you get this right. If you are unsure, please visit www.coventry.ac.uk/caw.
Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise
plagiarism when it occurs. Copying another student’s work, using previous work of your own or
copying large sections from a book or the internet are examples of plagiarism and carry serious
consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and
use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure,
please contact the Centre for Academic Writing or a member of the course team.
Return of Marked Work
Assignment Brief Template
Page 3 of 6
You can expect to have marked work returned to you 3 weeks after the submission date. Marks and
feedback will be provided online. As always, marks will have been internally moderated only, and will
therefore be provisional; your mark will be formally agreed later in the year once the external
examiner has completed his / her review.

 

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