BUSL251

2. Media Reflection Assignment [20%] – Prepare an analysis of a current (published
after 1 July 2017) Australian newspaper/media article that relates to the material
covered from Lecture 4 forward – that is, from Lecture 4 to Lecture 11 inclusive
(maximum length – 500 words). To succeed in this assessment the article must be
current (as defined above) and your analysis concise, showing the relationship
between the article and an aspect of the unit. This assessment involves elements of
critical thinking: issues raised in the article are to be articulated, analysed and
thereafter interpreted in the light of the unit content. This assessment (your written
analysis only, not the newspaper/media article) must be submitted via iLearn/Turnitin
by 6pm Monday in Week 11 of the session. A hard-copy of the assignment (plus the
relevant newspaper/media article) must also be submitted (handed-in) in your
allocated/scheduled tutorial in Week 11 of the session. No extensions will be granted.
There will be a deduction of 10% of the total available marks made from the total
awarded mark for each 24 hour period or part thereof that the submission is late (for
example, 25 hours late in submission – 20% penalty). This penalty does not apply for
cases in which an application for Disruption to Studies is made and approved. Note:
Students should individually select articles – this is an individual assignment (do not
use any of the articles already posted on iLearn). Particulars of the Assignment: What
is expected – Peruse business pages of newspapers such as the Sydney Morning
Herald, the Age, or the Australian Financial Review during the currency of the unit
(you can use Factiva through the Library to do this) and choose an article that relates
to one (or more) of the topics dealt with in the material covered in Lecture 4 to
Lecture 11 inclusive (the article can be found either in the hardcopy press or online) –
it must be an Australian based publication because you are commenting on Australian
law. How marks are allocated – Your ability to identify/align/ relate/ apply appropriate
unit content (law) to the issues raised by the relevant article is the most important part
of your assignment. Assignments that achieve this in a clear and concise manner will
receive higher marks. Simply summarising an article, or simply reciting the law
without relating it to the issues arising in the article, will not receive high marks. You
should analyse the article having regard to the area(s) of law it raises – you are using
the issues raised in the article to highlight how the law applies. Marking procedure –
marking of your assignment will be carried out by your tutor – marks will be entered
into Grades in iLearn and will be available when all assignments have been marked
and entered. Time to be spent on task – see the Unit Guide. ***Following are
examples of factors that will indicate higher order performance in relation to your
Media Reflection Assignment – the following 3 criteria will form the essence of how
your performance will be assessed: Choosing an appropriate article The article must
focus on an issue or issues that have a direct relationship to the unit content from
Week 4 (Lecture 4) forward; it must be published by a reputable source such as an
established newspaper (not a legal blog); it should be of appropriate length (very short
or very long articles should be avoided). Ability to identify/relate relevant law to the
issue(s) raised in the article Following a short summary of the article chosen
(including title, source and date) the assignment must show evidence of the
articulation of the relevant issues and law, an analysis of those issues having regard to
the relevant law, and an interpretation of the relationship between the issues evident in
the article and the relevant law A clear, ordered and concise assignment The
assignment must be typed (font must be easily readable and of adequate size – for
example, Times New Roman 12), single spaced and include a cover sheet including
your relevant details:
http://www.businessandeconomics.mq.edu.au/current_students/undergraduate/assign
ment_cover sheets Your tutor must be able to easily understand what the article is
about from your summary and must be able to easily see how you have used the
relevant law to explain the issues that arise from the article Students who achieve the
factors referred to in all of the above 3 criteria will receive a high mark. Students who
fail to achieve the factors referred to in all of the above 3 criteria will receive a low
mark
Media Reflection Assignment
Due: Week 11 beginning 23 Oct 2017
Weighting: 20%
This assessment involves a written analysis of a current Australian newspaper/media
article. It must be submitted via iLearn/Turnitin by 6pm Monday (23 October 2017) in
Week 11 of the session. A hard-copy of the assignment (plus the relevant
newspaper/media article) must also be submitted (handed-in) in your allocated/scheduled
tutorial in Week 11 of the session. See Assessment Guide on iLearn for more
information.
Extension and penalties
No extensions will be granted. There will be a deduction of 10% of the total available
marks made from the total awarded mark for each 24 hour period or part thereof that the
submission is late (for example, 25 hours late in submission – 20% penalty). This penalty
does not apply for cases in which an application for Disruption to Studies is made and
approved.
This Assessment Task relates to the following Learning Outcomes:
 Examine the Australian legal system’ including the law of contract, and
comprehend the characteristics of different business organisations including
understanding how companies are formed, distinguishing between different types
of companies and the relevance of the company constitution.
 Effectively recognise corporate management issues, in particular formulate an
understanding of the role and obligations of directors.
 Appraise and evaluate how shareholders rights are protected and how the
Corporations Act regulates acquisition and disposal of shares.
 Analyse insolvency mechanisms and issues and critically assess corporate
insolvency in the current regulatory environment.
 Ability to synthesise, analyse and evaluate legal issues in a commercial context
including the ability to apply the law and recognise various perspectives.

 
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US-China Macroeconomic Imbalances

US-China macroeconomic imbalance and its sustainability including a description of the
current account imbalance, the China-US exchange rate and the China’s export-led growth
strategy ’.

 
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Business Organisations in a Global Context Task

Scenario: You are a member of the research team in a business consultancy organisation which provides
advice to companies hoping to operate globally.
Task 1
The Senior Management Board in your organisation has commissioned your department to produce the
contents for a new brochure for clients which demonstrates your company’s knowledge and expertise in global
business operations. Your manager has asked you to contribute to the brochure and has provided you with the
following titles for individual sections.
I. An analysis of the key differences between organisations working in different sectors. Industries and
contexts on a global scale.
II. An assessment of the responsibilities of organisations operating on a global scale.
III. An evaluation of strategies employed by different organisations that operate globally.
Note:
For the brochure, you must produce a detailed analysis of the range of organisations, sectors and contexts of
global business operations, identifying the differences between them. Your answer should include internal
(employees, shareholders etc) and external (the environment, customers). The evaluation of strategies should
be balanced and reflect the wide range of strategies used by organisations operating globally.
Task 2
Your manager has now asked you to provide a case study or case studies to accompany the brochure. They
should cover the topics below and provide real life examples of how governments and the economy of a
country impact on business organisations.
I. An analysis of how the performance of a national economy impacts on business organisations.
II. An explanation of how governments take measures to influence the activities of business organisations.
Note:
In the case study or case studies, you should demonstrate an understanding of the impact of global factors on
businesses. The analysis of the performance of a named national economy must show clearly how this
impacts on business organisations. The subsequent explanation must include the wide range of measures
governments take to influence business activity
Activity 3
Your manager was very impressed with your contribution to the brochure and the case study material. He has
asked you to provide a presentation to a large domestic conglomerate called Stonehenge. They have
approached your organisation for guidance on the impact of global factors and current issues on businesses
operating internationally, in order to help them develop their overseas expansion strategy.
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Your presentation should cover the following topics:
I. An explanation of the implications of global integration on business organisations.
II. How the global economy affects businesses.
III. How Information and Communications Technologies have facilitated globalisation.
IV. Stonehenge also wishes to understand the wider picture so in addition your presentation must cover
V. An assessment of how international trade can effect domestic products and services.
VI. The presentation should use suitable presentation software such as PowerPoint and be accompanied
by detailed hand outs appropriate for the audience.
VII. The explanation must show an understanding of global integration and its implications on businesses.
VIII. Your answer should cover the positive and negative effects of international trade on domestic
products and services.
IX. The impact of the global economy is significant and the review must address this complexity and its
impact on business.
X. The assessment of ICT must be current and related to global business activities.
Activity 4
Following the presentation your company has been asked by Stonehenge to produce a report which reviews
the global environment in which businesses are currently operating and proposes strategies to address issues
affecting business activities.
Stonehenge operates across a wide number of sectors and industries, so your report needs to reflect this.
However your manager has asked you to ensure that in your report you refer to a named country and include
examples of companies facing issues with global business operations.
The report must be related to a named country, current and cover a wide range of factors. It must clearly show
that you understand the global environment as it affects business.
The strategies should be linked to the issues and specifically address them. Real examples must be used to
show comprehension of the points made.

 
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Planning a New Business Venture

Scenario: You have been offered the chance to set up your own business! An anonymous backer has seen
your potential and has offered you financial backing. Your backer does not mind how the money is used as
long as the following conditions are met:
 you must present a coherent business case for your enterprise. He does not mind whether you develop
your own enterprise or use the backing to develop a venture within an existing company
 you must demonstrate a good understanding of business organisations and the markets in which they
operate
 you must meet your backer to pitch your business proposal and present supporting documentation.
Task 1 – Research and report
You must decide how to use the money. What type of business organisation are you going to operate? What is
the current market in which your organisation/venture will be operating?
Write a formal report to support you pitch (AC 4.2 part). It should include:
i. different types of business organisations that you could set up and an analysis of the potential
benefits, limitations and risks associated with each (AC 1.1)
ii. an analysis of the sources of finance for each type of business organisation (AC1.2) analysed in (a)
iii. an evaluation of the legal considerations relevant to planning a business venture (AC 1.3)
iv. an analysis of the market conditions that will impact on setting up your new business venture (AC
2.1)
Task 2 Business Planning
Prepare a business plan for your chosen venture (AC 4.2 part). You should include as a minimum sections
about:
a) The organisation
i. You will need to develop the mission, vision, aims and objectives of the business (AC 3.1)
ii. Propose business structures and systems that will deliver the business aims and objectives (AC
3.4)
b) The product
You need to justify the need for your business product. To do this you will need to
i. analyse gaps in the market for potential products (AC 2.2)
ii. analyse target markets for your business venture (AC 2.3)
iii. interpret the external factors and market conditions you analysed in your report to justify the
need for your product (AC 3.2)
iv. specify your business products to meet the needs of the target market (AC 3.3)
c) Forecasts
Your backer will want to know the return on his money!
i. Produce business planning forecasts based on targets (AC 3.5)
ii. Identify your business responses if these targets are not met (AC 3.6)
iii. Detailed business plan which is well structured with forecasts and targets.
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iv. You must differentiate between mission, vision and aims and these need to be relevant for the
chosen venture.
Task 3 – Your pitch
You must now meet with you backer to:
i. pitch for his funding of your business proposal (AC 4.1) and
ii. provide him with the documentation you have produced (AC 4.2) to support your pitch i.e. your report
and business plan, including forecasts
iii. A convincing and structured oral presentation accompanied by written documentation.

 
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