ADVERTISING AND SALES PROMOTION

Give examples of consumer behaviour concepts applied to sales promotion.

 
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ADVERTISING AND SALES PROMOTION

It is said that advertising is a waste of scarce resources in a developing country
like India. Do you agree? Substantiate your arguments with appropriate
examples.

 
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ADVERTISING AND SALES PROMOTION

Persuasive advertising is the most obvious kind of advertising- Do you agree?
Elaborate the reasons.

 
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ADVERTISING AND SALES PROMOTION

Advertising increases competition and improve life -style by helping to bring new
product to the consumer”. –Do you agree or not? Substantiate your views.

 
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