BHO0257: Digital and Social Media Marketing

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Learning Outcomes
This assessment task addresses the following learning outcomes from the module specification
 
 
4.    Critically research and assess opportunities for the application of digital and social media marketing practices within specific markets
5.    Create and apply detailed, actionable e-marketing plans
6.    Identify and manage information, web analytics, systems and process requirements for successful integrated, customer-focused e-marketing management
7.    Apply quantitative techniques to analyse marketing data
 
Assessment brief  
 
Based on the strategy you developed in the individual essay assessment for Ecoforest, you should now focus on presenting your digital marketing campaign objectives and action plan for the email, website (including SEO), and social media marketing. Your individual portfolio provides details of the following:
 
·         SMART objectives that are channel specific (i.e. email, website, social media marketing) (20%)
·         Action plan (includes recommendations and justifications for prototypes for implementing the digital marketing campaign including: email, website design, SEO, and social media advertisements and/or posts) (50%)
·         Evaluation (20%)
 
You will be required to develop a fully functioning website prototype which includes as a minimum 5 pages (you could use Wix, WordPress.com or Edublogs). You will need to include a wire frame (you could use Marvel) to provide a navigational outline showing the planning process for your website prototype.
 
 
 
 
Assessment preparation
 
Your individual portfolio will be preferred in the form of the website using any free program such as Wix, WordPress.com, or Edublogs. Your portfolio should include pages on:
 
·         SMART objectives (approx. 600 words)
·         Action plan (approx. 1500 words)
·         Evaluation (approx. 600 words)
·         Appendix
·         Website prototype for case scenario company
 
Case scenario:
 
EcoForest Leisure is based in the heart of the Peak District, UK; having opened at the start of this year following an intensive refurbishment project of agricultural buildings set within 200 acres of parkland. The company offers luxury weekend and short term wellness breaks and consider themselves to be offer ‘wellness with a difference’ and facilities include a state-of-the-art fitness suite, a hydrotherapy pool in addition to a wide range of therapies, treatments and classes (popular classes include Yoga, Pilates, Bikram Yoga, Barre, and Mindfulness). The intention is to also host corporate wellbeing events and a variety of retreats. EcoForest Leisure does not currently have a website and they mainly rely on traditional print media (newspapers and magazine advertisements) and word-of-mouth communications to attract customers. Managers recognise that a digital presence is essential to develop the customer base and expand their business. EcoForest Leisure need your help to complete a marketing audit propose a digital marketing strategy that aims to develop an online presence for the company.
 
 
You are advised to:      
 
·      Avoid description of the content of material referred to – critical evaluation is required where specified.
·      Work should be referenced in APA 6th style.  The link below is to the library guidance on referencing and it is recommended you use these resources to ensure your references are in the correct format.
·      http://www.hud.ac.uk/library/finding-info/informationskills/evaluation/referencing/
·      Read widely from textbooks, journals and authoritative commentaries in forming your views. 
·      Refer back to your tutorial work and notes where you have covered key issues and developed critical argument that is relevant to the requirement of this assessment.
·      Pay close attention to the Assessment Criteria at the end of this document – this lists general assessment criteria and specific criteria to the requirements of this assignment.  These criteria will be used to inform your electronic feedback on your marked assignment.
·      Use the University Referencing guide which is APA 6th. Note that poorly referenced material will lose you marks (make sure you consult the Learning Development Group Tutors on level 1 of the Business School for any additional help needed). You can access APA 6th via Brightspace by clicking on the Library button to access the easy to use online guide.
·      Do not exceed the word limit. A 5% mark penalty applies for work exceeding the word limit.
 
Marking criteria
1.    Please refer to the assessment task-specific criteria in Appendix 1.  These show you the issues that will guide your tutors in marking your work. You are encouraged to use these at all stages of preparing your work.  Please remember that the marking process involves academic judgement and interpretation within the marking criteria.
 
2.    In addition to the assessment task-specific criteria, generic assessment criteria are attached in Appendix 1 & 2.
 
3.    The Learning Development Group are available to help you to understand and use the assessment criteria.  To book an appointment, either visit them on The Street in the Charles Sikes Building or email them on busstudenthub@hud.ac.uk
 
4.    The University has regulations relating to academic misconduct, including plagiarism. The Learning Development Group can also advise and help you about academic conventions and avoiding ‘poor scholarship’ which can result in potential academic misconduct.
 
 
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BHO0239: LEADERSHIP PROCESS AND ORGANISATIONS IN CONTEXT

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Task
In groups of five people, pick a company of your choice (avoiding any on the banned list below, or
you will automatically fail).
Using at least one of the topics from those below, which have been covered within this module,
and making use of skills and knowledge from other areas of your study programme, prepare a 20
minute presentation. The presentation should identify areas of strength and weakness of the
company’s leadership and conclude with a succinct set of recommendations.
Topics Available: Toxic leadership; Leading global organisations; Women and Leadership
Groups must gain tutor approval of the company and topic/s
Format: Presentation
Presentation Slides: One group member must submit the final copy of the group’s slides to
Brightspace by Tuesday 21st of April 2020 15:00. Two hard copies of your presentation slides must
be handed to your tutor at the start of your presentation. Please ensure that all group members’
student ID numbers and names are clearly indicated on the copies.
Presentation Length: 20 minutes + brief question & answer session
Presentation Date: April 21st – 30th 2020
Date of Presentation Feedback: Immediate verbal feedback; final marks will be released by May
25th 2020 at the latest.
% of Module: Presentation = 50%
Presentation and referencing
You must use leadership concepts and theories to support your arguments and recommendations.
You must draw upon academic journals to support the work with examples of research carried out
in the field of leadership and management.
APA 6th edition must be used for referencing and citations. You need to fully support your
discussions with academic references from a number of sources. For help with your referencing go
to http://hud.libguides.com/referencing
Time limit 20 minutes. The presentations will be timed. There is no additional allowance, any
content in excess of this time limit will not be included as part of the assessment.
The assignment will be assessed on its relevance, evidence and delivery (see marking
sheet below)
Learning Outcomes: Learning outcomes: 1,2,3,4,5,6,7 (from the Module Specification)
Banned companies: Airbnb, Alibaba, Amazon, Apple, Baidu, Bodyshop, easyJet, Facebook,
Haier, Huawei, Ikea, Samsung, Tencent.
Page 2 of 3
PRESENTATION MARKING SHEET
GROUP MEMBERS
Presentation title
Presentation topic/s
PRESENTATION CONTENT YES/NO COMMENTS
Relevance – 60% weighting
Overview/Background to the choice of
company clearly and briefly explained
Identification of the topic choice and
justification for the choice
Clear explanation of how the topic/s
relate to the chosen organisation
Recommendations identified and built
on the organisational analysis.
Clear conclusion, drawing arguments
together.
Evidence – 30% weighting
Academic research used to support
the discussion including journal
articles and textbooks
Delivery – 10% weighting
Whole group participation in the
presentation
Presentation is clear, confident and
demonstrates understanding
Two copies of slides submitted to tutor
Page 3 of 3
Generic assessment criteria
Grade Percentage
Score
Predicted
degree
classification
Criteria
A 90-100
Outstanding
I A comprehensive piece of work, well evidenced and
supported with accurate referencing throughout. All
content is relevant and all aspects of the question are
addressed
A 80-89
Excellent
I A high quality piece of work though one or two additional
considerations could potentially be enhanced to
strengthen the answer. Accurate referencing and a
substantial body of evidence used to support the answer
A 70-79
High standard
I An excellent answer, well evidenced and referenced.
One or two minor areas may have been omitted though
this does not detract from the overall quality of the
argument
B+
B
B67-69
64-66
60-63
Above average
II(i) A good answer which displays a good familiarity with the
available literature. Comprehension of all the issues
involved and contains evidence of independent criticism
and analysis. Free from errors and all relevant points
discussed.
C+
C
C57-59
54-56
50-53
Average
ll)ii) A middle range answer that shows familiarity with the
available literature. Comprehension of all the issues
involved and contains evidence of independent criticism
and analysis. Free from errors and all relevant points
discussed.
D+
D
D47-49
44-46
40-43
Satisfactory
lll A poor answer which, whilst demonstrating an
understanding of the basic issues involved
(and hence deserves a pass) is deficient in terms of
material covered , level of comprehension etc, .
Insufficiently researched and, perhaps major errors and
omissions
R 37-39
34-36
30-33
Refer
A refer answer which demonstrates a lack of depth in
terms of comprehension and knowledge of the subject
matter
F 20-29
Fail
Little or no understanding of the subject matter and
probably a minimum degree of effort
F 10-19
Fail
Minimal relevant content within the answer and complete
lack of evidence to support. The work is poorly
presented.
F 0-9
Fail
Virtually no relevant content and inadequate
presentation. This grade could be given due to non
submission

 
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The Psychology of Work and Organisations: BHO0255

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Learning Outcomes
This assessment task addresses the following learning outcomes from the
module specification
Knowledge and Understanding Outcomes
• Have acquired a clear understanding of the role of psychology in organisational settings.
• Have developed a critical appreciation of current research trends and findings, research
methodologies employed presently and historically, and the contribution these make to the
understanding of organisational behaviour.
• Be able to critically evaluate the underpinning issues and assumptions of the theories and
principles of psychology within an organisational context through reflecting upon the application of
theory at work.
• Be able to critically assess the current status of the discipline and prospective future directions.
Ability Outcomes
• Demonstrate knowledge of the role of psychology in organisational settings.
• Critically appraise the issues and assumptions of the theories and principles of psychology within
an organisational context.
• Assess the main contributors to the discipline and understand the development of the field and its
value in business and in psychology.
• Evaluate advanced theoretical knowledge showing how organisations engage with psychologists to
resolve issues presented by businesses, people and their resources.
Assessment brief
Case study task:
Drawing on research in work and organisational psychology (measuring talent/identifying
talent and developing talent) make recommendations for how Google can improve their
approach to measuring/identifying talent and developing talent and critically address the
potential strengths and weaknesses of your recommendations.
2
Your answer MUST be based on the Google Case study provided on pages 3-6 of
this document.
Your essay should include the following sections:
1. Introduction (Approximately 100 words)
In the introduction, you should also briefly outline what you will cover in the main body of
your essay.
2. Theoretical background (Approximately 650 words)
In the theoretical background you are expected to Introduce the reader to the relevant
psychological literature (Measuring Talent/Identifying Talent and Developing talent).
3. Recommendations (Approximately 650 words)
Based on the literature presented in your theoretical background, make recommendations
for how Google can improve their approach to measuring/identifying and developing talent
and critically address the potential strengths and weaknesses of your recommendations.
5. Conclusion (Approximately 100 words)
Summarise the main points covered in the main body of your essay.
You are advised to:
• Avoid merely describing theories/methods and concepts. Whilst descriptive
accounts are an important way to demonstrate your understanding of the
module content, you must also critically evaluate/discuss them. A critical
approach to essay writing is essential at this level of academic study.
• Work should be written/cited/referenced in APA 6th edition style. You can
access APA 6th edition via Brightspace by clicking on the Library button to
access the easy to use online guide.
• Read widely from textbooks and academic journals to inform your
points/arguments. Please DO NOT refer to lecture slides in your essay.
• Pay close attention to the Assessment Criteria at the end of this document –
this lists general assessment criteria and specific criteria to the
requirements of this assignment. These criteria will be used to inform your
electronic feedback on your marked assignment.
• Finally, do not show or send your work to anyone on your course

 
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CORP- 3501 (Global Strategic Management)

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Online Assessment Guidance Notes
 

  1. The online assessment submission date is on 12 /May /2020 at 12:00 noon (NOT Midnight – UK Time)
  2. There are 2 sections. Pick 1 option to answer from each section. Answer only 2 questions.
  3. The word count / word limit for your online assessment is 2,000 words (each question 1,000 words). Do not go over the word count.
  4. You MUST use Microsoft Office Word Software for your answer and submit on the link ‘CORP3501 Final Assessment’. This link is in the ‘Final Online Assessment (Exam Replacement)’ tab in the control panel on Blackboard. The link will be available from Monday 30 March 2020 at 09.00am.
  5. Students can submit their work as many times as they like before the deadline in order to check their similarity score on Turn-it-in.
  6. It is compulsory to provide your critical arguments supported by academic / credible citations.
  7. It is compulsory to provide your Harvard Reference list at the end of your document.
  8. Cover-page and Final Harvard Reference List are not included in your word count.

Your answer-sheet must have a cover-page (sample is provided on next page) and you need to complete the following:

  • Your Full Name (Your First Name and Your Surname)
  • Your Student ID number / P Number
  • The Module Name and Module Code
  • The Declaration of Academic Integrity (this means you have confirmed that this is your own work without receiving any consultation during the online assessment).

 
 
 
 
 
 
 
 
 
Cover page
 
Final Online Assessment
 
Global Strategic Management
(CORP – 3501)
 
12 / May / 2020 at 11:59 am
(Morning – UK Time)
 

  • Student’s ID / P number: _______________________________
  • Student’s First Name: _________________________________
  • Student’s Surname: ___________________________________

 
“The Declaration of Academic Integrity”
 
“I am aware that the University defines plagiarism as presenting someone else’s work, in whole or in part, as your own. Work means any intellectual output, and typically includes text, data, images, sound or performance. I declare that in the attached submission I have not presented anyone else’s work, in whole or in part, as my own and I have not colluded and consulted with others in the preparation of this work. Where I have taken advantage of the work of others, I have given full acknowledgement”.
Your full name and dated
 
 
 
 
 
The assessment has 2 sections. Select 1 question from each section.
 
 
Section A: Integrated Case Studies
Option 1: Apple’s Supply and Value Chain- Discuss how Apple strategically delivers value to its customers using a supply and value chain analysis. (1000 words)
Option 2: Amazon’s Internationalisation- Discuss the strategic entry modes that Amazon has used to internationalise in its quest to be a global enterprise. Provide commentary on which modes have been successful and which modes have been unsuccessful. (1000 words)
 
Section B: Critical Analysis Essays
Option 1: Resource Based View & Positioning- Critically analyse the theoretical merits of the resource-based view and of the positioning school of thought. Present a summary of any arguments against these perspectives. (1000 words)
Option 2: Levels of Strategy- Using any organisation of your choice, critically analyse how the three levels of strategy fit in the context of the organisation. (1000 words)
 
3 | Page

 
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