To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development strategic plan Custom Essay

/in /by

To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development strategic plan Custom Essay

Strategic Marketing Plan Project
Objective:
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development strategic plan.
Expectations:
Assume that you have been hired as VP of Strategic Marketing for the organization you selected. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P’s of marketing.
The Strategic Marketing Plan will be developed in 3 parts
Part 1
• Analysis of Market Information, SWOT Analysis, Identification of Competitive Advantages, Selection of Strategic Focus
Part 1 – Market Information, Competitive Advantages and Strategic Focus
Due Week 2
Objective:
Based on research of the internal and external environment, determine strategic new direction
Expectations:
• Using the Marketing Plan Worksheets as guides, prepare the following analysis:
• Provide a Situational Analysis of the current Internal and Customer Environments
• Research and prepare an analysis of the External Environment
• Complete SWOT Analysis and SWOT Matrix
• Develop at least 3 Competitive Advantages based on SWOT analysis
• Develop a Strategic Focus from the most sustainable competitive advantages.
Format:
• APA Format Required
• Abstract Required
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 6 outside references required.
• 6-8 pages, not including title page, abstract and reference page.


Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

Real-world Business Analysis Part III

/in /by

Real-world Business Analysis Part III

Real-world Business Analysis Part III
Paper details:
Real-world Business Analysis Part III
Company: Coca-Cola
This week, you will continue to apply strategic thinking concepts and employ some analytical tools in order to better understand the strategic landscape of your chosen business. (coca cola)The tools you will explore this week focus on internal skill and capability assessment, and will assist you in applying concepts from the organic growth perspective.
(use the bold section titles to separate the various analyses). You must also post a 1- to 2-paragraph summary of your work as the text of your post so that the instructor can see it.
Relative Core Competency and Resource Analysis
Based on your reading of SWOT Analysis II: Looking Inside for Strengths and Weaknesses and the teaching note “Towards a More Precise SWOT Analysis: SCOT Analysis & Competitive Potential,” and bearing in mind the relationship between skills/capabilities and strengths/weaknesses, complete a relative core-competency and resource comparison matrix (as illustrated in Table 2-1 of the SWOT Analysis II reading) for your real-world business. Note: You will have to customize the value chain activities, select the relevant competitors, and provide a 1- to 2-paragraph summary of your analysis.
Metrics Tactical Plan
Based on your reading of Chapter 6 in the Hess book, “Measure Everything,” complete the following:
a. Create a ‘measurement matrix” in Excel that identifies, categorizes, and ranks as many relevant performance measurements as you think are important to your chosen company’s business strategy.
b. Write a 1- to 2-paragraph summary of why you think these are the important measurement criteria and why you’ve ranked them in the order you have.
General Approach to Leadership and Culture
Review Chapters 7 and 8 in the Hess book, “Build a People Pipeline” and “Leaders: Humble, Passionate, Focused Operators,” and the Collins article,”Level 5 Leadership: The Triumph of Humility and Fierce Resolve.” Based on your understanding of these readings, provide a qualitative assessment about how well your chosen company’s(coca cola) leadership system “fits” the concepts discussed in the readings. Limit your description and analysis to two double-spaced pages.


Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

New foreign market place analysis

/in /by

New foreign market place analysis

Question 3 – C. New foreign market place analysis

Question 3 – C. New foreign market place analysis
Learning outcome 3: Be able to demonstrate how to prepare a new foreign market analysis
1. Rationale for Exporting
This section builds on information presented in B1 (question 2 of this assignment) and highlights the benefits of
proceeding with an export strategy. Include:
• Linkages with the company’s goals and objectives
2. Rationale for Selected Foreign Market
In this section, summarize why the preferred foreign market presents the best opportunity.
• Why does the company want to enter this particular foreign market(s) over other potential markets?
3. DESTEP Analysis
This section provides specific information about conditions that may impact your company’s ease of conducting
business in another country. Include:
? Political, economic, social conditions.
? Country CSR-analysis: prevalent CSR-issues in the country, relevant stakeholders to cope with these issues or
prevent these from happening. Make the country analysis, as it is relevant for your entire physical product
chain, as if you procure from the country or export to the country.
? Regulatory environment.
? Legal structure.
? Determine relevant CSR-related international laws and conventions and the relevance of these for the
company
? Fiscal/taxation structure. Infrastructure conditions (e.g. roads, ports, rail, airports, telephones, and communications, etc.).
? Cultural and business practices.
4. Industry Profile
This component provides specific information about your industry sector and competitors in the market. Consider
existing business practices and discuss the following:
? Broadly identify direct customers (e.g. buyers, agents, distributors, trading houses) or actual end users (e.g.
individuals, businesses) and current market trends.
? Competitive Analysis
– Overall competitive conditions.
– Who are the existing competitors?
– Unique selling attributes or competitive advantage(s) of each, incl. CSR-attributes
– Existing sources of production and channels of distribution.
– Marketing practices used.


Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"

Trend Analysis

/in /by

Trend Analysis

Minor Project – Trend Analysis:
Students will perform a financial trend analysis that is due at the end of Week 5. For the Minor Project, each student will work independently and submit their own work. Students should start the project no later than Week 3.
A. Select a company that underwent a merger or consolidation and obtain its annual financial statements over the past three years (after the merger). For example, the Sears Company bought K-Mart in 2005. Therefore, you would be focused on the annual financial statements for the three years 2006, 2007 & 2008.
When selecting your Minor Project Company for review, you may want to visit
http://www.statisticbrain.com/largest-corporate-buyouts-mergers-and-aquisitions/
Similarly, you may refer to the textbook page 633, table 20-1.
B. Conduct a trend analysis on the company’s financial performance over three years (use the text as a guide on developing the trend analysis). Trend analysis is interwoven with ratio analysis. Of the thirteen significant ratios under the four primary categories stated on page 58 of the textbook; please utilize at least seven of same transcending the four primary categories for the Minor Project and all thirteen ratios for the Major Project.
C. Include in your paper the company’s vision and mission or a brief background of the company’s business operations. Also, examine the company’s corporate social responsibility statement and reflect on it in your paper. Cite a Bible scripture that may track the company’s social responsibility statement.
D. Post tables and charts for relevant data in your analysis including, but not limited to Industry Ratios which you may find in the Regent Library:
The 2014 Almanac of Business and Industrial Financial Ratios by Dr. Leo Troy, published by Commerce Clearing House (CCH). Note the publishers’ overview of this Almanac:
The choice for measuring a company’s performance and value. This comprehensive resource puts 50 comparative performance indicators and covers all of North America (U.S., Canada, and Mexico) using NAICS data. It provides competitive norms in actual dollar amounts for revenue and capital factors, such as net receivables, net property, inventories, total assets, portfolio income, and more. Provides ratios for: Industry-wide results for inventory turnover; Current assets to working capital; Quick ratio and asset turnover; Debt ratio, return on assets and equity, profit margin and more.
Other sources of Industry Ratios at the Regent Library are “Industry Norms & Key Business Ratios” by Dun & Bradstreet” and “RMA (Risk Management Association) Annual Statement Studies.”
E. The paper should contain at least 1,500 words.
F. External sources of at least five references, including scholarly journals are needed aside from the textbook.


Place an order with us to get a customized paper similar to this or any related topic. NB: The assignment will be done from scratch and it
will be 100% original
 
Looking for a Similar Assignment? Order now and Get 10% Discount! Use Coupon Code "Newclient"