BMGT8132: Business Model Innovation Proposal

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Question Description

Readings
Use the Capella library and the Internet to complete the following:

  • Baden-Fuller and Morgan’s 2010 article, “Business Models as Models” from Long Range Planning, volume 43, issue 2–3, pages 146–155.
  • Giesen, Riddleberger, Christner, and Ragna’s 2010 article, “When and How to Innovate Your Business Model” from Strategy & Leadership, volume 38, issue 4, pages 17–26.

The following required readings are available full-text in the Capella University Library. Search for each article by clicking the linked title and following the instructions in the Library Guide.

  • Zook and Allen’s 2011 article, “The Great Repeatable Business Model” from the Harvard Business Review, volume 89, issue 11, pages 106–114.
  • Johnson, Christensen, and Kagermann’s 2008 article, “Reinventing Your Business Model” from the Harvard Business Review, volume 86, issue 12, pages 50–59.

Business Model Innovation Proposal
This assignment has two components:
Discovering the Job
(A) Select a publicly traded organization with which you are familiar (it can be your own company but one you have not yet used in this course or BMGT8130). Write a paper that describes a target customer group from your selected company that reflects a deconstruction of the job that the customer is trying to get done. Also, analyze opportunities for innovation using this new lens. You will be building on the results of this assignment in Unit 5, Assignment 1, for the Business Model Innovation Proposal.
Business Model Innovation Proposal
(B) In section A, you identified and evaluated the job to be done for a target market segment or customer group. For section B, integrate the work from section A and prepare and submit a proposed business model innovation for this target organization. Define all of the proposed elements in the business model innovation, indicating the logic behind the element selection using a synthesis of the assigned readings and your research in support. Also, explain why this business model is innovative. Finally, explain the assumptions and trends upon which your business model innovation is based and how you will mitigate the limitations of the strategic assumptions in your model. As part of your paper, interweave some of the discoveries in preparing your post for this unit’s discussion.

  • Written communication: Must be free of errors, scholarly, professional, and consistent with expectations for members of the business profession.
  • APA formatting: Your essay should be formatted according to APA (6th edition) style and formatting.
  • Length: A minimum of 2,100 words, Times New Roman 12-point font.
  • Structure: Please include the following sections using APA headings (no abstract required):
    • Introduction.
    • Body headings as appropriate.
    • Conclusion.
  • Turnitin: Please submit your paper through Turnitin. There will be a 10 percent penalty if you do not.
  • References: A minimum of 4PRJ or PJ references (in addition to the required course readings).
  • Writing Feedback Tool: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.
 
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business innovation at IKEA

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Question Description

Q1. innovation at IKEA (at least 300 words)
A. why is IKEA an innovation company? Support your answer with examples.
B. discuss the role of four business functions at IKEA. Give at least two innovation examples for each business function at IKEA.
Q2. product offering and targeting (300 words at least )
A. discuss the three levels of a product by using the HAMARVIK mattress as an example.
B. discuss the four targeting strategies. Which targeting strategy does IKEA use for its mattresses. Justify your answer. (Check the mattress section on the IKEA website before answering this question.)
Q3.The marketing mix and innovation (At least 500 words).
IKEA’S marketing strategy consists of market segmentation, targeting, positioning, and the marketing mix. IKEA’s marketing strategy enables the company to be a successful player in the global marketing. using your knowledge, evaluate how innovation in IKEA’s marketing mix elements are used to position the products within the minds of consumers. Your answer should contain the following:
1. IKEA’S market segmentation and targeting
2. what is positioning. How is it related to the marketing mix?
3. examples of the IKEA’s marketing mix elements and their contribution to brand positioning
 
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Innovation In Business

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Innovation In Business Essay

Question description

Introduction: In today’s highly competitive global economy management must recognize and seize opportunities in order to gain an economic advantage. With the advent of technology organizations have implemented cost containment, virtual collaboration, and effective customer feedback initiatives, and with the added efficiencies greater capability to innovate by creating and redesigning products to meet market demand.
Deliverables:
The essay for this lesson is required to be a minimum of 4 pages. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (APAstyle.org).
Activity Details:
Step 1: Introduction
Consider how managers seize opportunities. The written analysis should include a minimum of three references cited within the content of the paper and the reference page according to APA guidelines.
Begin with an introductory paragraph that poses the question – How do managers seize opportunities?
Once executive management recognizes an opportunity, the company generally will assign a manager to seize the opportunity by taking the previously selected need, want, or problem and converting it into a commercial product. There are five ways a company can fulfill a customer need or want:

  • it can sell a commodity that provides the materials or ingredients the customer can use for fulfilling their need or want
  • it can sell a finished good that is already assembled and can be put to immediate use by the customer
  • it can provide a service that accomplishes a specific task for the client
  • it can stage an experience that more fully engages the customer
  • It can cause a transformation where the business has a deeply personal impact on a customer (which is rare)

Step 2: Research and Write Essay Content
Research via internal course materials and external resources (relevant Internet articles, books, etc.) to deliver a written analysis on the following:

  • Commodities: Provide a description about commodities in general, consider and describe how business opportunity is created with respect to innovation of commodities from a scientific and/or economic perspectives.
  • Products: Describe how new products and new product approaches can be created and/or adapted to create demand opportunity
  • Services: Provide a definition of what a service based business is, the benefits and advantages of service based business. Provide examples where business have listened to their customers to find out their unique needs and problems thereby translating into business service opportunity.
  • Experiences and Transformations: Consider creative business opportunities that offered new experiences and approaches that were more memorable and personal. For example, experiences that are esthetic, escapist, educational, or entertaining. Transformational business looks for ways to help customers realize their aspirations along the physical, emotional, intellectual, or spiritual dimensions. Elaborate on this concept and provide transformational business examples.

Step 3: Conclusion Summary

Conclude the assignment with a statement of the type of business that a company or an entrepreneur might wish to pursue given any given potential idea or opportunity example (real or otherwise). Substantiate why a commodity, product, service, transformational business (or combination thereof) would likely be the best approach following the above written research analysis.

 
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Business Innovation in Marketing

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Question Description

I will upload the supported materials needed in for this task.
Propose an individual plan in two paragraphs.

  • Include personal characteristics to best explain your talents, behaviors, and worldview — consider the opportunities around you and available to you for
    • Name your strengths. Top 5 strengths finders. What do these mean to you?
    • Your abilities/aptitudes –what talents did you identify with in the assessment results?
    • What you value/what is your purpose?
    • What did you find this term are your passions and interests?
    • Do you have an overall world view you discovered?
  • Refer to your answers from course Activities
  • Look at resources in Canvas Module on The Individual

A successful answer to this question will include at least one page. Students should report where the content for the answer was retrieved. Use APA citations and references as sources for information. (SLO 2.1)

 
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