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Marketing and development for a 500-bed hospital in Chicago

V Question 1
You are the director of marketing and development for a 500-bed hospital in Chicago. Your chief executive officer (CEO) has assigned you to lead the process of creating directional strategies for the hospital. Most of the hospital’s department directors and other participants in your strategic planning process have never created directional strategies before. They will need guidance from you on this process in order to participate effectively.
How will you explain the process for establishing directional strategies? What guidance can you offer them to implement these strategies with your knowledge of directional strategies?

VI Question 2
You are a hospital vice-president assigned to lead this year’s strategic planning process. Your facility is a 200-bed long-term acute care hospital in Alabama. At your first strategic planning session, you want to make sure that all of your participants understand positioning strategies, both market-wide strategies and focused strategies.
How will you explain these strategies to your participants before the planning process begins? Do you feel your inputs strategies are sufficient to meet the needs of your facility? Why?

VII Question 3
You are the chief executive officer (CEO) of a small community hospital in Nebraska. You serve a town of 5,000 people and a large agricultural region surrounding the town. As you prepare for strategic planning this year, you realize that your hospital will need to go through re-engineering in order to survive financially under the new reimbursement regulations announced by the Centers for Medicare and Medicaid Services.
Discuss the key principles you will need to follow as you begin there-engineering process? What do you believe are the most important considerations here, and why?

VIII Question 4
How can a healthcare manager apply what they learned in college to their current or future career? How might the lessons they have learned positively impact their career success?

Sample Solution

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Analytic and emergent models of strategic management

Question 1
You have just been appointed director of development and planning for a250-bed community hospital in the Midwest. It is has been five years since your organization conducted a full strategic planning process, and it shows that your facility is behind the times. You have your work cut out for you, but how will you begin? What do you see that has to be done to initiate the strategic planning process for your hospital to catch up with the advancement of healthcare in America? Why?

Question 2
Discuss the analytic and emergent models of strategic management. Why are both models important for healthcare organizations today?

Question 3
Strategic management exists at all levels of the healthcare organization. Explain how strategic thinking maps apply to the different levels of strategy within a healthcare organization.

Question 4
You have just been named CEO of a community hospital in a town of 50,000people on the West Coast. You are replacing a CEO who had served in the position for 24 years. When you meet him during his last week on duty, he offers this observation: “My advice is stay in your office, keep the door shut and let the assistant administrators take care of all the complaints and stupid ideas out there. This town never appreciated having a hospital, and they don’t support it. I just hope it survives so you have a job running it.” It has been a long time since the hospital reached out to the community for feedback and recommendations and a long time since the word “stakeholder” was even spoken here.
How will you approach your new position based on this? How will you handle making a difference? Explain.

Question 5
You have just been named director of marketing for a community hospital in a town of 500,000 people on the East Coast. There are five major health systems with inpatient facilities in your community, and the competition is intense. You definitely need to conduct a competitor analysis right away, but how will you proceed with that? Explain what key factors and forces you will consider as you analyze your competitors.

Question 6
You have just been named director of emergency medical services for a hospital-based emergency medical services (EMS) program. Your program is housed in a 250-bed acute care hospital in a town of 35,000 people. You are employed by the hospital itself, reporting to the chief executive officer (CEO). Formal strategic planning has never been done for the EMS program before, and the physician medical director is not very involved at this time.
How will you proceed to prepare a strategic plan for this program? What steps will you take, and who will you involve in the process? Explain.

Sample Solution

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Juvenile Diversion

Define a juvenile diversion program. Then research and examine at least one juvenile diversion Program that is located in a state of your choice and outline the offenses that are eligible for the program. Please provide your thoughts on whether you believe the program is successful.
Then, respond to the posts of at least two (2) other peers with comments that continue to drive the discussion.

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Preparing for Working in Teams

Collaboration is everywhere, especially in the health care industry. It is important to learn how to work and communicate in a collaborative environment. As you progress through your program, you will experience learning teams in your courses. Learning teams provide you with valuable experiences that will prepare you for working collaboratively in the health care industry.

Slide Two: Introduction
Describe what the Learning Team Toolkit is.
Provide screenshots of the Learning Team Toolkit.

Slides Three and Four: Review the Learning Team Charter
Explain the importance of the Learning Team Charter.
Why is it created?
Why is it important in collaborative environments?
How can it be used during team conflicts?
Why is it important to communicate with your faculty?

Slides Five and Six: Review the Learning Team Evaluation
Explain the importance of the Learning Team Evaluation form.
Why is it important to rate the members of your team?
Why is it important that your faculty know how you would rate your team members?

Sample Solution

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