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o Analyze how the health care access options will affect how you market to your target audience.

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Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples
• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor
• You may use a company or product from the examples listed above
Section 1: General Product Information
• Describe the health care company or product
• Describe how you will market your health care company or product.
o Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product.
Section 2: Consumers
• Differentiate health care access options for consumers.
o Differentiate the health care access options that are available to your target audience.
o Analyze how the health care access options will affect how you market to your target audience.
o Analyze how consumers communicate health care access options.
o Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
• Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
• Analyze the effect of health care reform on the health care consumer products and services.
o Analyze how health care reform will affect your target audience.
o Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
• Explain how consumer’s options for health care are changing.
o Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
• Explain why all of these factors are important for your marketing strategy.

 

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• Analyze the impact government agencies have on products and services that are available to the health care consumer.

/in /by

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples
• Health spa launching a new weight loss treatment
• Insurance company launching a new medical product for the exchange
• Hospital system launching a new diabetes program
• Medical device manufacturer launching a new metal alloy prosthesis
• Select your own company and product with approval from your instructor
• You may use a company or product from the examples listed above
Section 1: General Product Information
• Describe the health care company or product
• Describe how you will market your health care company or product.
o Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product.
Section 2: Consumers
• Differentiate health care access options for consumers.
o Differentiate the health care access options that are available to your target audience.
o Analyze how the health care access options will affect how you market to your target audience.
o Analyze how consumers communicate health care access options.
o Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
• Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
• Analyze the effect of health care reform on the health care consumer products and services.
o Analyze how health care reform will affect your target audience.
o Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
• Explain how consumer’s options for health care are changing.
o Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
• Explain why all of these factors are important for your marketing strategy.

 

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. Discuss how you approach cross functional membership within your team and address potential concerns of your team who come from different departments.

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Paper , Order, or Assignment Requirements Write a paper which addresses a work project of your choosing by using the tools discussed in Competency 3. You must choose at least one tool to organize the work for the tasks to be accomplished. Include the assignments and timelines associated with getting the work accomplished. Demonstrate planning through narratives and charts, diagrams, and figures, etc. Discuss how you approach cross functional membership within your team and address potential concerns of your team who come from different departments.

 

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discuss how you would complete both assessments within your own community.

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Paper , Order, or Assignment Requirements The epidemiological and needs assessments provide critical information about communities, their health status and cumulative needs. Discuss how you would complete both assessments within your own community. For the epidemiological assessment, use health department data, vital statistics, etc. to determine the leading causes of morbidity and mortality within your community [county] (as health department data will be listed by county). Be sure to consider and discuss results by age group, gender and socioeconomic status. For the needs assessment, using the same data, determine the community’s greatest needs and explain how these needs connect to future health promotion efforts.

 

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