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Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.

Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
Outline a marketing strategy for the health care provider you selected.
Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Describe the health care system and the role of marketing.
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.


 


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Describe the population and/or environment that is affected by this problem.

Paper , Order, or Assignment Requirements Overview: There are myriad public health issues affecting the population and environment. As a public health practitioner, one of your job functions will be to examine public health issues through research. Prompt: Submit an overview paper that describes a public health issue or health hazard that substantiates further research. In particular, be sure to include the following critical elements: • Identify your topic and explain why this topic is an important public health issue that requires further research. • Describe the population and/or environment that is affected by this problem.


 


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How does leadership in various departments promote involvement in performance improvement?

Analyze how this healthcare organization’s mission is correlated with its quality philosophy.
Assess the role of quality within value-based reimbursement in this particular healthcare organization.
How is leadership involved in the dissemination and application of quality data at this healthcare organization?
II. Quality Infrastructure
Part of any performance improvement (PI) or quality plan is the description of the quality infrastructure or organizational foundation and also of the delineation of how quality information is disseminated throughout the healthcare:
organization.

Provide brief details about the organization’s information management system, including what type of system is used and patient records management.
What phases of meaningful use have been implemented to date?
Outline how performance improvement data and initiatives are tracked through the organization, starting at the department level. Consider using a visual aid to depict this.
Discuss leadership strategies that ensure stakeholder and community input into the quality program.
Discuss how the infrastructure of this healthcare organization supports data abstraction to support pay-for-performance (P4P) reporting requirements for the Centers for Medicare & Medicaid Services (CMS) and other insurance providers.
III. Process for Evaluation and Dissemination
Delineation of key metrics is an essential component of a PI or quality plan. In this milestone, you will discuss and delineate certain required metrics for the healthcare organization. In discussing these metrics, you will learn what quality elements are being measured by them as well as their vital role to the healthcare organization and patient safety and quality:

Describe the various stakeholder groups involved in the performance improvement process (e.g., nursing leadership, departmental directors, etc.). Consider using an organizational chart to depict these stakeholders.
How does leadership in various departments promote involvement in performance improvement?
Evaluate the frequency of performance improvement initiatives and timeline for submission of data.
Describe the processes for collecting, interpreting, and presenting data within the organization.
Define the metrics required for the hospital value-based purchasing program through CMS and provide the rationale for inclusion of these outcome and process-of-care measures.
IV. Define the following metrics for their use in the quality plan, including how they meet accreditation or quality requirements and how their use influences delivery of ethical care in the healthcare organization. Consider including a current example of each of these metrics:


 


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Select one or more types of patient or employee data that is collected via technology at your healthcare workplace

Select one or more types of patient or employee data that is collected via technology at your healthcare workplace, or that of a colleague. Alternatively, select examples from another environment with which you are familiar. For example: biometric scans, vital statistics, sensor data, login (access), location tracking, usage (e.g. browsing history, keystroke logger, etc.) For the selected data type, to the extent of your knowledge and research, summarize the: Method by which the data is acquired (how and when is the technology used) Intended use of the data (the reason it is collected, and value/benefit gained by the individual or organization) Whether it is required or voluntary for patient/employee, and is another method is available Retention (how long it is kept) Potential for unintended use or exposure of the client/employee data


 


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