Question

Marketing Management Group Project (MMGP) – Positioning/Competition/Branding Instructions

Positioning (See Chapter 10)

• Create an appropriate positioning statement for your product/service and explain the statement.
• Describe how your product/service is positioned in the marketplace. Provide examples and a detailed explanation.

Competition (See Chapter 12)

• Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are.

Product Branding (See Chapters 10 and 13)

• Describe which brand elements would be most useful for differentiating your product/service’s brand from the competition.
• Explain what the brand promise for your product/service is. If there is a similar brand promise that another product/service uses, discuss the attributes and benefits of your product/service. Explain how they relate to your target market.
• Discuss how your firm can use packaging and labeling to support its brand image.

Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 5.

(Link to Ebook below)

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Question

A newly formed firm must decide on a plant location. There are two alternatives under consideration: locate near

the major raw materials or locate near the major customers. Locating near the raw materials will result in lower fixed and variable costs than locating near the market, but the owners believe there would be a loss in sales volume because customers tend to favor local suppliers. Revenue per unit will be $181 in either case.

  Omaha Kansas City  

Annual fixed costs ($ millions) $1.1    $1.3       

Variable cost per unit $33    $48      

 Expected annual demand (units) 9,325    11,300     

 Using the above information, determine which location would produce the greater profit. (Omit the “$” sign in your response.)

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