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Marketing Management Group Project (MMGP)

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Question

Marketing Management Group Project (MMGP) – Positioning/Competition/Branding Instructions

Positioning (See Chapter 10)

  • Create an appropriate positioning statement for your product/service and explain the statement.
  • Describe how your product/service is positioned in the marketplace. Provide examples and a detailed explanation.

Competition (See Chapter 12)

  • Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are.

Product Branding (See Chapters 10 and 13)

  • Describe which brand elements would be most useful for differentiating your product/service’s brand from the competition.
  • Explain what the brand promise for your product/service is. If there is a similar brand promise that another product/service uses, discuss the attributes and benefits of your product/service. Explain how they relate to your target market.
  • Discuss how your firm can use packaging and labeling to support its brand image.

Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 5.

(Link to Ebook below)

https://mbsdirect.vitalsource.com/#/books/9780133856606/cfi/6/2[;vnd.vst.idref=cover]
 
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