Case
Study: Midwestern Community Health Needs Assessment
Case
Study Analysis Needs Assessment
John Davis is
the marketing director at Plum Health in a rural Midwestern county and has
recently been asked to join a committee of stakeholders to perform a community
needs assessment. The other stakeholders are Kendra Boudreau, the manager of
Township Community Action, Inc.; Felix Stevens, supervisor at the County
Department of Public Health; Luke Townsend, a member of the Catholic Interfaith
Committee; Ida Bonin, a member of the Cooperative on Food Bank Assistance; and
Molly Greer, the marketing manager at St. Mary Medical Center. The committee
was brought together by Luke and Ida, who approached Plum Health and St. Mary
Medical Center about reassessing the community to better serve the needs of the
Hispanic population. John knows that the county has a population of
approximately 100,000 residents, but what makes their community unique is the
dense population of Hispanic families, of which a high percentage are migrant
farm workers. This population has been considered vulnerable with relation to
healthcare services and topics. As John sits down to the table, he reads a
handout of the information that has been compiled regarding the Hispanic
community. He is startled when he sees that 18% of the population identifies as
Hispanic, which is up from 15% the year before. Furthermore, it is estimated
that 10% are considered undocumented, which limits access to healthcare
combined with risk of deportation. “No wonder they are asking us to reassess
our needs assessment,” he thinks to himself as he continues down the page. On
average, the family unit consists of six members in one household, and of those
members 16 years and younger, 45% are bilingual. When the stakeholders are all
seated, the meeting starts with a discussion of the demographic information
provided. Surprise is shared by all at the rapid growth of the Hispanic
population, as well as the understanding that a needs assessment will be aimed
at improving the healthcare services to this group. “Given this demographic
information, where are the current shortcomings?” asks Molly, straight to the
point. “We see a lot of preventable diseases, both in children and adults, so I
think immunizations and health education are going to be of extreme
importance,” notes Felix. “There is also a propensity toward obesity, heavy
smoking across the entire population, which starts young, and several sexually
transmitted diseases are prevalent in the community, which are preventable with
the proper measures.” “I would add heart disease and other cardiovascular
diseases as well as cancer prevention to that list,” John says. Kendra offers
some possible causes for the population’s current health status. “There are so
many difficulties that face this population. Imagine yourself in a foreign
country and attempting to obtain quality healthcare for you or your family. So
many of the obstacles are obvious, but others seem to arise the deeper you get
into the system.” “Okay, then, it sounds like we have a good grasp on what is
happening here. Let’s articulate this into a needs assessment for review so
that we can get started on an action plan for the county, and Molly and John
can begin work on their marketing plans. Together, these two plans will better
serve this 2 IHP 510 Case Study: Midwestern Community Health Needs Assessment
underserved population.” Ida pulls out her pen and paper. “Let’s start at the
beginning. What is our target population?”
Case
Study Analysis: Needs Assessment Guidelines and Rubric
Prompt:
After reviewing the Case Study: Midwestern Community Health Needs Assessment
document, perform a needs assessment by addressing the following:
1. Identify the stakeholders and the target
population, and be sure to examine the fundamental challenges facing both the
target population and the committee tasked with navigating a course of action.
2. Consider
what some of the primary barriers would be that then lead to secondary barriers
for this populace regarding healthcare service acquisition as well as the
initial knowledge of what is available to them.
3. Analyze the market segments among the population
and make a brief suggestion for what types of marketing may appeal to each
segment—how could the barriers be overcome?
4. Finally,
what do you see as the benefit of a healthcare needs assessment? Does a
collaborative effort from various community groups bring a unique perspective
to the table in peering into the needs of a designated group? Would there be
other elements you would consider beneficial when conducting a healthcare needs
assessment?
Guidelines for Submission: 12-point Times New Roman
font, 1-inch margins, and APA-formatted citations for all sources used. The
paper should be a minimum of 1–2 pages, not including the cover page and
references.
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