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Case Study Analysis: Needs Assessment Guidelines and Rubric

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Case Study Analysis: Needs Assessment Guidelines and Rubric

Prompt: After reviewing the Case Study: Midwestern Community Health Needs Assessment document, perform a needs assessment by addressing the following:

1. Identify the stakeholders and the target population, and be sure to examine the fundamental challenges facing both the target population and the committee tasked with navigating a course of action.

 2. Consider what some of the primary barriers would be that then lead to secondary barriers for this populace regarding healthcare service acquisition as well as the initial knowledge of what is available to them.

3. Analyze the market segments among the population and make a brief suggestion for what types of marketing may appeal to each segment—how could the barriers be overcome?

 4. Finally, what do you see as the benefit of a healthcare needs assessment? Does a collaborative effort from various community groups bring a unique perspective to the table in peering into the needs of a designated group? Would there be other elements you would consider beneficial when conducting a healthcare needs assessment? 

 
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marketing goals, strategies, objectives, and tactics (GSOT)

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In a short paper, analyze how marketing goals, strategies, objectives, and tactics (GSOT) are created and influenced by various members of the team. Examine how certain data informs the creation of objectives, and propose strategies for resolving internal disagreements regarding the creation of these elements. 

Finally, consider the implications of shrinking funding and minimized staff, which drive the need for outside agencies. Discuss how using a third party may help or hinder the process or establishing GSOTs and what tactics you might employ to facilitate a good working relationship with third parties.

 
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U.S. healthcare

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Discussion – Compare U.S. healthcare with healthcare elsewhere in the world? Analyze some differences and relate them to marketing. Examine the differences in goals, strategies, objectives, and tactics. Why is a strategic marketing campaign plan important in the healthcare industry today?

 
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Journal Reflection

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Journal Reflection

Consider what you know about healthcare marketing. What are your personal experiences as a consumer or creator of healthcare marketing? Identify your assumptions and explore any biases and their sources. Compare your assumptions to what you have learned from the readings and discussion this week, and evaluate your findings. 

The originality should not be to high and the references should be more concised.

Thanks in advance for your help.

 
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