Directions 

Identify the scenario you chose and based on this scenario, write a 2- to 3-page paper that includes the following:

A definition of cognitive dissonance and a description of the dissonance present in the scenario you chose.

Include two suggestions to resolve the dissonance: one using accommodation and one using assimilation, with a detailed explanation for each.

Based on the Learning Resources from this week, explain which solution you think will be most effective in reducing dissonance and explain why.

Learning Resource : https://www.simplypsychology.org/cognitive-dissonance.html

http://www.apa.org/pi/aids/resources/education/dissonance.aspx

Cognitive Dissonance Scenario #1 

Coral is 30 years old and has lived in Texas, U.S., for the past five years. She works as a receptionist for an insurance company. Coral works long hours sitting behind a desk. After work she goes out to eat dinner with her friends, then goes home to watch television until bedtime. She has been steadily gaining weight due to her diet and sedentary lifestyle. 

She had a medical checkup when she turned 30 and her doctor told Coral that she is extremely overweight and that her blood test indicates she is pre-diabetic. The doctor has told her the best way reduce the likelihood of developing Type II diabetes is to lose weight through regular exercise and diet. Coral doesn’t know where she will find the time to exercise and she enjoys eating out too much to give that up. 

 

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Purpose of Assignment 

The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies. 

Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan. 

Assignment Steps 

Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following: 

o Establish Long-term Goals and Objectives

o Strategy Formulation.

o Indicate the markets that the company will pursue.

o Specify the unique value the company will offer in the selected markets.

o Discuss the resources and capabilities that are required.

o Analyze how the company will capture value and sustain competitive advantage over time. 

o Business Management Strategy

o Consider Cost and Differentiation Advantages.

o Describe the Corporate Strategy.

o Investigate Vertical Integration.

o Describe Strategic Alliances.

o Detail the Company Competitive Advantage.

o Generate an Organizational Chart of the company you selected. 

Cite at least 3 scholarly references.

Format your paper consistent with APA guidelines.

 

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