Choosing a product (iPhone) and discussing the marketing aspect of it using real world examples to support my answer.
Assignment:
Choose a product of your liking. In detail consider the marketing aspect of it. Give an introduction to your product, then follow by answering the following questions below. MAKE SURE to use real world examples to support your answer.
Product chosen: iPhones.
- How did the company capture customer value? Do you think it was successful or improvements need to be made.
- As the marketing environment is ever changing, did your choice make changes to cater to this? If it did, give examples of how it changed. If it did not, give your recommendations that could have been taken to consider the changing marketing environment.
- What is the brand positioning of your product? Assess critically, while keeping in mind to give your own recommendations on how and why the positioning works or needs to change.
The word limit for this assignment is 3000 words (+/- 10%); excluding graphs and tables if there is any.
References that can be used:
https://marketingamayajuan.weebly.com/creating-and…
https://hbr.org/2011/07/adaptability-the-new-compe…
https://keap.com/business-success-blog/marketing/branding/7-reasons-why-brand-positioning-is- your-ally
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