Colin Kaepernick Nike AD

Apply elements of ethical quad chart, SELF, PROFESSION (PRSA), ORG/CLIENT and PUBLICS (Social Responsibility)
Anayze that “All People are good and society is the fault” or “All people are inherently bad and we have a responsibility to Society to be good?”
Values, Morals, Ethics & Laws
Deontological (rule base), Teleological (consequence) or Axiology (middle-ground) approaches used
Areas of Ethical Philosophy Universal & Situational
Universal problem 1. Judges are different 2. Truth must always be told on time – not all info?
Situational – Descriptive, Meta-ethical and Normative Relativism
Relationship and communication between Legal and PR
Court of Law or Court of Public Opinion
First Amendment 5 areas
Political Speech free – Artistic speech middle – Commercial Speech lowest
Laws – were laws abused, lobbied,
Did issues appear in an executive, legislative or judicial forum
Were two systems of laws being interpreted?
Was/Are agencies involved? SEC, FTC, FCC, FDA, FOIA, FARA, FEC,
Issues include: Privacy, Defamation of character, Copyright, Trademark, Contracts, Fraud
Strategic Planning Process
Planning efforts and Operating activity (budgeting) paradigm with vision, mission, objectives, goals, strategies and tactics
Relationship and fit of plans – organizational, operational, project/program, contingency and personal
How did finances play into the failure or success of organizational situation?
Did they have a budget, timeline, Gant chart.
Review if possible the Balance sheet, Income statement (gross margin, income from ops, net income), Cash flow and Retained earnings
Did they budget forcast and did business cycles impact budgeting and four financial statements?
Did Billing come into play

-write about all the elements I just listed in essay format, talking about how Nike handled the Colin Kaepernick campaign that they did which Brought their stocks down

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