COMM 2293: direct strategy analytical report using memo format
Question Description
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SUBJECT: Assignment 4 Instructions
For this assignment, you will write a two-page, direct strategy analytical report using memo format.
Who you are: the administrative assistant at Rook Property Management Ltd. (refer to case scenario)
Who your reader is: Ms. Arlene Kreuk, Community Manager
Background: On behalf of Omni Group, the owners of Scotia Estates, Arlene recently attended the annual conference of the Canadian Federation of Apartment Associations in Ottawa. At the conference, some rental property owners presented plans to upgrade their buildings to become “smart apartments.” Arlene wants to know more about “smart apartments”: what technology is available, and what the major advantages and disadvantages of smart technology are for building owners and tenants. She has asked you to research and write an analytical report to help her decide whether to suggest upgrading to smart technology to Omni Group.
Your task:
| 1. Use online sources and the library’s databases to find a minimum of three credible, non-academic sources published within the past ten years to gather information for your report. Credible sources include national news media, trade journals and magazines, etc. 2. Write a full two-page (plus reference list), direct strategy analytical memo report for Ms. Kreuk. After your introduction, logically organize the body of the report to discuss the issues noted above. Conclude your report by summarizing your research, highlighting the most relevant information for your reader, and justifying your recommended action. 3. Revise your drafts to ensure your message follows the instructions given here, in your COMM class, and on the checklist.
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See evaluation criteria on the reverse side of this memo.
Evaluate the completeness of your report using this checklist:
Opening and Introduction (no heading):
□ Use direct strategy in opening to state purpose of report
□ Indicate types of research sources used for the report
□ Preview topics to be discussed
□ State your recommendation
Body:
□ Use “talking” parallel headings
□ Organize topics logically, using transitions and topic sentences
□ Ensure content is clear, understandable, and relevant to your reader
□ Use correct and complete APA style in-text citations throughout
Conclusions and Recommendation:
□ Use functional heading
□ Summarize main points
□ Recommend action (with justification)
□ Include forward-looking close
Professional Business Style and Presentation:
□ Proofread and revise for correctness
□ Use correct short report and memo format
□ Use single-spaced, full block format, 11- or 12-pt font, and a ragged right margin
Citations and References:
□ Ensure all researched material is properly cited in APA style.
□ Paraphrase researched material wherever possible
□ Create correct and complete APA style reference list on separate and final page
Keep a list of your research and sources: