Compare-and-contrast-the-complexity-of-business-to-business-buying-process-to-the-ones-noted-in-Chapter-6-Analyzing-Consumer-Markets

Compare and contrast the complexity of business-to-business buying process to the ones noted in Chapter 6—Analyzing Consumer Markets. How and where are the major points of differences between the two markets in their purchase intentions? Can a firm market its products to both the industrial and consumer markets with one strategy? Are there sufficient differences between markets for different products and strategies to be developed?

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