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Competition Analysis

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What form should the analysis take?
You will review a competitor’s website and discuss the strengths and weaknesses of the site’s

functionality, content, and/or general design. The key to writing effective analysis comes in using concrete

(specific) language so the reader understands each point. For example, describing a website design as

outdated or a navigation system as ineffective does not make the problem clear. You need to use specific

language. You could say that a website lacks a responsive design. Or you could say that a site’s navigation

requires too many clicks to retrieve certain information.

Sample Solution

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