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Con-Position

/in /by

Description

Initial Post Instructions

Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats.

Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week’s lesson: logos, pathos, ethos, and kairos.

Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.

If an appeal is missing, then discuss how its absence affects the ad’s overall persuasion.

Finally, present your overall assessment of the ad’s effectiveness.

Sample Solution

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