Conduct A Digital Marketing Audit (Situational Analysis) Of A Company: Digital Marketing Assignment

Assignment Structure

A. Firstly the student is required to conduct a Digital Marketing Audit (situational analysis) of a company chosen by the student (and approved by the Programme Chair) for analysis. This section should be in the region of 1500 — 2000 words in length and will form Section A of the final report.

B. Section B is a Digital Marketing Strategy based on the situational analysis in Section A and should be in the region of 2500-3000 words in length. This section should include proposals on tactics, actions, and control that arise from the recommended strategy. The word count excludes the executive summary, references, appendices, table of contents, list of figures, and list of tables.