Corporate Innovation and Entrepreneurship: BSS057-6
Coursework Information Sheet
To be supplied to students when they receive the coursework assignment task.
Unit Co-ordinator: Dr Pauline Loewenberger |
Unit Name: Corporate Innovation and Entrepreneurship |
Unit Code: BSS057-6 |
Title of Coursework: Critical evaluation of individual creative thinking skills |
% weighting of final unit grade: 40% |
Feedback details
The university policy is that you will receive prompt feedback on your work within 10 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change.
Submission Date: 10am (UK time) 24th August 2018 |
Feedback Date: 10 working days (10th September 2018) |
Details of how to access the feedback: Breo |
- Your work will be marked using the assessment evaluation criteria on the final page
- You must submit your work by the stated deadline (late submissions not accepted)
- You are allowed one single submission. Please make sure the file uploaded is the correct one.
- Feedback will be provided within 10 working days of submission.
- A random sample of students will be invited for a viva voce to check authenticity
Core learning outcomes | ||
On completion of this unit you should be able to: | Assessment number | |
1 | Demonstrate a systematic understanding and critical appreciation of theories and models of creativity, innovation, entrepreneurship and change management in the context of contemporary organisations. | 1 |
2 | ||
2 | Synthesise individual and organisational theoretical perspectives to systematically promote the potential for creativity, innovation, entrepreneurship and change in practice. | 1 |
2 |
Threshold standards | |
Assessment number | In order to pass the assessment you will need to: |
1 | Demonstrate an adequate knowledge and understanding of challenges and opportunities in promoting organisational creativity and innovation or developing corporate entrepreneurship. |
Synthesise alternative perspectives of influential contemporary theorists, contributors and models. | |
2 | Demonstrate adequate knowledge, skills, abilities and approaches necessary to effectively orchestrate organisational systems to promote and sustain creativity, innovation and entrepreneurship and manage change. |
Synthesise capability across multiple levels to add value and optimise creativity, innovation and organisational performance. |
Creativity and innovation are important to all organisations regardless of size, structure and sector and this unit focuses on all organisations from small start-ups through to multinational corporations. Blocks and barriers exist at the individual and organisational levels of analysis. This assignment is concerned with individual creative thinking skills.
The task:
You will develop a plan for an organisation to promote creative thinking with a view to enhancing innovation. You will need to include an in-depth critical analysis and evaluation of individual creative thinking skills in the organisation supported by the ideas of influential contemporary contributors published in quality academic sources.
In this unit we have explored various alternative approaches. You are expected to critically evaluate alternative contemporary perspectives in the context of the organisation leading to meaningful conclusions and to develop feasible recommendations to the organisation on how to promote creative thinking at the individual and group levels of analysis.
You will present your critical evaluation as an individual report of approximately 2400 words in length excluding the reference list.
The context of the assignment will be introduced by the teaching team in Week 1 and will be either:
- A live consultancy project for a company
OR
- A contemporary case study.
Supplementary guidelines will be provided.
Section / Title | Details / Guidance |
University coversheet | Include name, student ID number, unit title and code, assessment title, date of submission. |
Title page | Title of your report. Address (to/from) and date the report. |
Executive Summary | 200-word maximum summary of your whole report, including key recommendations. |
Contents Page | Include page numbers. |
Introduction | Short (approximately 250 words) introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. Why are creativity and innovation important? |
Analysis | Using third party sources (e.g. academic literature and practitioner-orientated material) for support, critically evaluate theoretical perspectives underpinning the promotion of individual creative thinking in established work organisations. Make reference to any relevant models, and frameworks and include critical viewpoints. (Approx 1500 words) |
Conclusions | This section should initially answer the report aim and objectives and draw together the main points from your analysis of literature. It summarises what has been learned from undertaking this research. It should also begin to weigh up the options available and begin to identify the way forward. No new information should be presented in the conclusions. (Approximately 250 words) |
Recommendations | Make recommendations for improvement based upon your conclusions, clearly stating how they can add value to the organisation. Recommendations should be fully feasible and justified stating clearly costs, priority level, time-scale, resources, who is responsible, benefits and any further implications to the organisation. Your proposals should be actionable (‘immediately implementable’) not just a list of ideas. (Approximately 200 words) |
Reference List | A list of the third-party sources you have consulted and which are cited directly in the text. All these sources should be properly identified. Harvard style (see the Learning Resources website: lrweb.beds.ac.uk/help/guide-to-ref). |
Appendices | Lengthy appendices are not necessary and must be discouraged. Ideally there will be no appendices, but if there are the total number should not exceed two and the total number of pages should not exceed four. |
Criteria | Excellent 70% or higher | Very Good 60-69% | Good 50-59% | Satisfactory 40-49% | Marginal Fail 35-39% | Fail 0 – 34% |
Application of theory | Draws on major theoretical contributors introduced in the unit and with substantial evidence of independent reading. | Draws on most theoretical contributors introduced and with evidence of independent reading. | Draws on a good range of theoretical contributors introduced but with limited evidence of wider reading. | Demonstrates an adequate application of appropriate theory (ies) drawing on published sources introduced. Limited evidence of understanding key issues and concepts. | Weak application of appropriate theories and models. Fails to demonstrate detailed understanding. Very little use of published sources. | Very little or no attempt to use published sources. No evidence of understanding key issues and concepts. |
Analysis |
Critical evaluation of an excellent range of directly relevant quality academic and practitioner sources. Demonstrates an excellent understanding and clear practical awareness of the challenges and opportunities in synthesizing integration of theory and practice. |
Critical evaluation of a very good range of relevant quality academic and practitioner sources. Demonstrates a very good understanding and practical awareness of the challenges and opportunities in synthesizing theory and practice. Less in-depth than for an A grade. | Critical evaluation of a good range of relevant quality academic and practitioner sources. Demonstrates a good understanding of challenges and opportunities in synthesizing theory and practice. |
Demonstrates adequate critical evaluation of some relevant quality academic and practitioner sources. Demonstrate an adequate knowledge and understanding of challenges and opportunities in promoting organisational creativity and innovation or developing an entrepreneurial start-up. |
Lacks critical analysis and fails to demonstrate an understanding of relevant challenges and opportunities. | A random collection of statements with no attempt to use evidence to support the arguments. Nothing of value to the task. |
Conclusions | Conclusions are valid and clearly derived from in-depth analysis and reflection drawing on application of major theoretical contributors and experiential learning. Entirely convincing. | Conclusions are clearly derived from in-depth analysis through application of most major theoretical contributors and experiential learning. Largely convincing | Conclusions are mainly derived from analysis through application of theoretical contributors and experiential learning. Limited and not entirely convincing. | Conclusions are not clearly derived from analysis through application of theoretical contributors and experiential learning. Validity of conclusions is unconvincing. | Conclusions do not follow from the evidence and argument presented. | A random collection of statements based on the student’s own point of view with little or no attempt to draw analysis to conclusions. |
Recommendations | Clear and appropriate recommendations. Professional applicability. | Clear and appropriate recommendations. Less comprehensive than for an A grade. | Recommendations are reasonably clear and mostly realistic | Recommendations are vague. Doubtful feasibility | Recommendations are unclear or unrealistic | No attempt to identify appropriate recommendations |
Presentation and Referencing |
Clearly and concisely structured in report format, sourced throughout and with a comprehensive bibliography. | Clearly and concisely structured in report format, sourced throughout and with a good bibliography. | Well-structured in report format, sourced throughout and with an adequate bibliography. |
Not in report format. Few citations and a passable bibliography. |
Few citations and no bibliography. Not in report format. Poorly structured. |
No citations and not in report format. Poorly structured |
Corporate Innovation and Entrepreneurship: Assignment 1 Evaluation Criteria
Section / Title | Details / Guidance |
University coversheet | Include name, student ID number, unit title and code, assessment title, date of submission. |
Title page | Title of your report. Address (to/from) and date the report. |
Executive Summary | 200-word maximum summary of your whole report, including key recommendations. |
Contents Page | Include page numbers. |
Introduction | Short (approximately 250 words) introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. Why are creativity and innovation important? |
Analysis | Using third party sources (e.g. academic literature and practitioner-orientated material) for support, critically evaluate theoretical perspectives underpinning the promotion of individual creative thinking in established work organisations. Make reference to any relevant models, and frameworks and include critical viewpoints. (Approx 1500 words) |
Conclusions | This section should initially answer the report aim and objectives and draw together the main points from your analysis of literature. It summarises what has been learned from undertaking this research. It should also begin to weigh up the options available and begin to identify the way forward. No new information should be presented in the conclusions. (Approximately 250 words) |
Recommendations | Make recommendations for improvement based upon your conclusions, clearly stating how they can add value to the organisation. Recommendations should be fully feasible and justified stating clearly costs, priority level, time-scale, resources, who is responsible, benefits and any further implications to the organisation. Your proposals should be actionable (‘immediately implementable’) not just a list of ideas. (Approximately 200 words) |
Reference List | A list of the third-party sources you have consulted and which are cited directly in the text. All these sources should be properly identified. Harvard style (see the Learning Resources website: lrweb.beds.ac.uk/help/guide-to-ref). |
Appendices | Lengthy appendices are not necessary and must be discouraged. Ideally there will be no appendices, but if there are the total number should not exceed two and the total number of pages should not exceed four. |
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