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Current Event

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Select a current event topic from the past twelve months that relates to this week’s objectives.
Weekly Objectives: Define marketing and differentiate between a marketing-driven and nonmarketing driven process, understand the scope of strategic marketing planning and understand the impact of the five environmental forces on organizational strategy.
• Locate an article or video that pertains to the topic selected. The article or video can be found in any daily/weekly newspaper (online or hard copy), magazine article, journals, press releases, news media, etc. Please DO NOT use unsubstantiated sources such as Facebook, twitter, online blogs, Wikipedia, etc. 
• Write a 1 page summary, analysis or evaluation of the article or video to include why you selected it and how it is relevant to the week’s objectives or reading. You will need to provide a copy of your source or a link to it with your assignment. Be sure to cite your sources at the end of your 1 page summary.
Submit your completed assignment.

 
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