diffusion of innovations – DiscussionMy prof. need me to response to two classmates.

I already attached file. ATTACHMENT PREVIEW Download attachmentRE: DifusionoFInnovationDaniel Stump2/2/2017 9:37:31 PMDiffusion of Innovation TheoryDiffusion research examines how ideas are spread among groups of people.centering on the conditions that increase or decrease the likelihood that an innovaadopted by members of a given culture. In multi-step diffusion, the opinion leaderindividuals, called adopters, but there are also other intermediaries between the mOne intermediary is the change agent, someone who encourages an opinion leadRancer, & Womack, 1997).Basically what chocoberry is saying is that they would like to difuse the theory that chocolate is bad by stacarlories. They are trying to target a market that is more health conscious. Will it work no one knows becauits healthier really doesnt change the Fact. Take a look at Coka Cola. They went green with their coke but nAdopterdistributionsKrupa Modi2/2/2017 5:34:09 PMAdopter distributions :Innovations are not adopted by all individuals in a social systemin a time sequence, and can be classified into adopter categories based upon how lonidea.

View the AnswerThe above figure shows the normal frequency distributions divided into five categoriesmajority and laggards.Innovators are the first 2.5 percent of a group to adopt a ninnovation are labeled early adopters.The next 34 percent of the adopters are cagroup to the right of the mean are the late majority, and the last 16 percent are considThere are three categories to the left of the mean and only two to the right.and late laggards, research shows this single group to be fairly homogenous.combined, research shows these two groups as having distinctly different characteristthey include all units of study, 2) mutually exclusive, excluding from any other categorcategory, and 3) derived from one classificatory principle.This method of adopter catdiffusion research (Rogers, 1971).http://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htmRespond

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