Digital Marketing & Communications
Digital Marketing & Communications Task
Essay format of up to 1500 words, excluding references, tables, figures,
infographics and diagrams
Details of what you are expected to do:
Rationale: Marketing communications are constantly developing and ever-changing, in particular, due to the impact of digital technologies. New theories, cultural influences and technological advances all combine to create a dynamic environment. Marketers have to be able to understand and assess contemporary issues and challenges in marketing communications and its impact on an individual industry, contexts and product/services. You are encouraged to consider how these issues and challenges can impact on consumption patterns within both local and global contexts, using marketing communications models to underpin your analysis.
In this essay tasks, you need to write an individual evaluation report in relation to consumption of social media content that promote social causes and digital and marketing and communication practices if the non-profit sector.
Overview of assignment
You are then required to write an Evaluation Report in relation to the non-profit sector and consumption of social media content promoting the non-profit causes, within both local (UK) and global contexts. When producing your report, you are to fulfil the three tasks below.
Task 1: (400 words)
Critically evaluate the non-profit sector’s digital and marketing communication practices, within both local (UK) and global contexts.
With use of Critically assess the impact of emerging digital technologies and social media on marketing communication theories.
Task 1 assumes use of analytical tools, i.e. PESTEL, Porter’s 5 forces – main conclusions should then be critically discussed within the main body of your evaluation report.
Task 2: (600 words)
Using one or two marketing communication models, critically evaluate audience(s) that engage with the social media content promoting social causes and consumption/engagement patterns with such content, within both local (UK) and global contexts.
Demonstrate a critical awareness of local, international and global influences on digital marketing and communications.
Task 2 implies a brief discussion of selected theories and their application to non-profit causes.
Task 3: (500 words)
Discuss the challenges and issues that non-profit organisations face when promoting their causes via social media. Investigate the behaviour of individuals and groups in digitally-mediated Environments.
Task 3 is a summary of things you are highlighting via task 1 and task 2 analysis which altogether constitute challenges marketers face when promoting digital news.
Please note the following:
You should relate the discussion to the relevant academic literature and industry reports.
Every single fact/idea/stat etc should be referenced.
When using PESTEL and Porter’s five forces, you have to list all sources you used to extract data you list, so reference.
A typical structure for the report:
- Cover page;
- Contents page;
- Introduction;
- Task 1:
- Task 2;
- Task 3;
- Summary;
- References;
- Appendices.
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