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Discuss the marketing plan insights p&g

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Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam.
Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G’s strategy to enter the Vietnamese market?
In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?


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